Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Paradigms 2024: Future of Branding

Brand storytelling and the evolving definition of creativity were hot topics as well-known and emerging designers gathered in Rome to determine the future of branding

Markets

The Rise of Inclusive Travel 

From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront

Markets

State of Luxury: Singapore

Rising disposable income and affluence amongst Singaporeans, along with high-spending international business and leisure travellers, are boosting Singapore’s luxury outlook

Big Ideas

Paris Fashion Week SS25

Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Paris Fashion Week

Big Ideas

Material Matters 2024

Material Matters 2024 edition didn’t disappoint in highlighting innovative material intelligence

Big Ideas

How gaming will define the future of customer service

The £81.7bn ($108.9bn, €91.7bn) gaming industry will transform customer service, from the way consumers budget to how they engage politically.

Tech : Technology : Retail

Communities

The Upstreamists

Fuelled by the backlash against clean eating, these food and drink consumers reject fad diets and treat food as nourishment.

Food And Drink : Health : Food And Drink Futures

Markets

Fashion Futures 2017: Current Anxieties

On the surface, the fashion industry’s global impact shows no sign of waning. But look away from the catwalks and you’ll discover an industry str...

Fashion : Apparel : Sustainability

Markets

Fashion Futures 2017: Strategies for change

From collaborating with innovators outside the industry to addressing the growing digital skills gap, innovative fashion brands are driving real ch...

Fashion : Digital : Sustainability

Big Ideas

Martine Jarlgaard on blockchain technology and the future of sustainable fashion

The fashion designer discusses how the fashion industry can use technology to redefine its definition of success to include sustainability, ethics ...

Fashion : Apparel : Sustainability

Communities

Low-impact Eaters

Members of this community are changing their eating habits owing to increasing anxiety about the state of the environment.

Food : Drinks : Culture

Big Ideas

Retailers are starting to offer in-home delivery

Walmart and Amazon are using Internet of Things devices to help them dissolve the border between the public and the private realms.

Retail : E-commerce : Delivery

Big Ideas

Brand Innovation Debrief: WeWork

A series of new initiatives by WeWork highlight how the sharing economy start-up is moving beyond co-working spaces and into the realms of educatio...

Health : Wellness : Placemaking

Big Ideas

Anne-Laure Le Cunff on making healthy eating engaging

The founder of artificially intelligent (AI) nutritionist Lysa and former member of Google’s digital health team on creating an engaging AI persona...

Health : Wellness : Artifical Intelligence

Markets

Tea Market

The tea market is faring well – but as consumers veer towards coffee, brands will have to reconsider traditional offerings.

Food : Drink : Tea

Big Ideas

I was promoted by Artificial Intelligence

Through the lens of a fictional future scenario, we explore how technology is driving key behavioural shifts among brands and consumers. This month...

Workplace : Recruitment : Digital

Markets

Young Eaters

The eating habits of younger generations are being shaped by a greater appreciation of food and by parents who are instilling their healthy eating ...

Food : Generation Z : Baby Food

Big Ideas

The power and potential of Facebook Groups

There is a growing desire among consumers to feel part of a community online, presenting an opportunity for brands to tap into the rise of Facebook...

Community : Identity : Culture

Big Ideas

Brandon Truaxe on why creating niche beauty products pays off

The founder of Deciem on the success of its science-based beauty brands NIOD, Hylamide and The Ordinary.

Beauty : Skincare : Transparency

Big Ideas

How to cater for the time-strapped beauty consumer

While multiple-step beauty is popular in South Korea, Western consumers are looking for multipurpose universal products to minimise their routine a...

Beauty : Skincare : Branding

Markets

Instagram Beauty Market

By providing a place for consumers to discover new under-the-radar products, Instagram has become a thriving environment for cult beauty brands.

Beauty : Digital : Social Media

Markets

Men’s Beauty Market

A new kind of male beauty consumer who is not wedded to traditional masculine ideals is emerging.

Beauty : Youth : Branding

Big Ideas

Stuart Bale on creating a maker lab for mixologists

The bar consultant and founder of Crucible, a co-working space for bar staff, on why the alcohol industry needs to be more collaborative.

Drinks : Alcohol : Co-working

Big Ideas

How to boost our energy-gathering efforts

Our energy landscape is changing rapidly. The depletion of Earth’s natural resources is driving designers and scientists to re-appropriate existing...

Technology : Sustainability : Design

Markets

Emerging Youth Travel Market

Emerging economies with youth populations eager to explore new territories will radically transform the travel and hospitality sector.

Travel : Youth : Hospitality