Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Paradigms 2024: Future of Branding

Brand storytelling and the evolving definition of creativity were hot topics as well-known and emerging designers gathered in Rome to determine the future of branding

Markets

The Rise of Inclusive Travel 

From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront

Markets

State of Luxury: Singapore

Rising disposable income and affluence amongst Singaporeans, along with high-spending international business and leisure travellers, are boosting Singapore’s luxury outlook

Big Ideas

Paris Fashion Week SS25

Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Paris Fashion Week

Big Ideas

Material Matters 2024

Material Matters 2024 edition didn’t disappoint in highlighting innovative material intelligence

Big Ideas

Brand Innovation Debrief: Nike

From data-informed design to augmented reality-powered customisation, Nike’s latest innovations hint at the future of athletic wear.

Fashion : Technology : Retail

Big Ideas

Biome Blending

Recent studies indicate that we might soon be able to adopt other people’s microbiotic identities.

Wellness : Identity : Optimisation

Big Ideas

Turning pollution into protein

As the amount of carbon dioxide in the atmosphere increases, it is having a detrimental effect on the nutritional value of food around the globe...

Food & Drink : Wellness : Superfoods

Big Ideas

Alfredo Orobio on fashion’s democratic future

Alfredo Orobio, founder and CEO of AWAYTOMARS, on why the future of fashion lies in its democratisation.

Fashion : Tech : Digital

Markets

Hype Market

From frenzied crowds outside Supreme stores to Yeezy sneakers reselling for more than 20 times their original retail price, the market for hype is ...

Fashion : Digital : Technology

Markets

African Fashion Market

From inclusive supply chains to the rise of e-commerce, Africa’s fashion market offers exciting opportunities for international and local brands.

Fashion : Apparel : Retail

Big Ideas

Will future smart homes enforce ethical consumption

Through the lens of a fictional future scenario, we explore how technology is driving key behavioural shifts among brands and consumers. This month...

AI : Retail : Service

Big Ideas

Joseph Pine II on the future of experience

The next stage in the evolution of brand experiences will be about offering transformation.

Retail : Hospitality : Service

Big Ideas

Self-healing Materials

Self-healing materials will soon offer brands the opportunity to make their products far more resilient.

R&D : Material Futures : Apparel

Big Ideas

How brands can use augmented reality to drive engagement

With the mainstream adoption of AR on the horizon, we examine four brands that are setting a precedent for how to use the medium.

Retail : Digital : Advertising

Big Ideas

Nicole Pike on how brands should approach e-sports sponsorship

The vice-president of Nielsen Games on the need for brands to understand the diversity of the gaming demographic.

Gaming : Sports : Entertainment

Markets

Nightlife Market

Nightclubs have been given a new lease of life as collectives and night tsars take on the challenge of re-imagining the industry.

Hospitality : Youth : Entertainment

Big Ideas

Vector Newman on consumers outsmarting the system

The founder of private social network New Life explains why we need to stop living in a pre-internet world.

Youth Culture : Fashion : Retail

Big Ideas

Gaming as therapy

With an estimated global audience of between 2.2bn and 2.6bn people, the gaming industry presents a golden opportunity for brands, developers and...

Gaming : Digital : Tech

Markets

Healthcare Market

In the age of Civic Brands, a new generation of innovators are stepping in where governmental systems are failing to radically reshape the future o...

Health : Wellness : Healthcare

Markets

Female Futures

How will women thrive in a changing world?

Youth Culture : Generation Z : Identity

Markets

Emerging Youth: China

The Chinese Dream is on the rise as the American Dream fades.

China : Youth Culture : Fashion

Markets

Transcendent Wealth

Our special report examines how the definition of wealth is changing from the acquisition of physical signifiers of affluence to a more personal...

Luxury : Technology : Hospitality

Markets

Global Luxury Market 2017: Part 2

In our luxury focuses we examine how brands are recognising the power of net culture and tapping into the resale market, and discover Mexico’s emer...

Luxury : Fashion : Advertising

Big Ideas

This wearable circuit is fully biodegradable

US – In a bid to tackle the rise of electronic waste (e-waste), Stanford University researchers have developed a semiconductor that can completely ...

Technology : Digital : Materials

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