Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Pollution capitals: Paris

Big Ideas

Pollution capitals: Paris

Paris – With around 48,000 premature deaths a year attributed to air pollution by France’s public health authority, the problem is becoming increas...
Technology : Digital : Health
How to build a smog-free city

Big Ideas

How to build a smog-free city

We catalogue five brands developing new technologies, devices and materials to help build a cleaner urban environment.
Sustainability : Urbanism : Architecture
Sephora moves to sell crowdsourced beauty products

Big Ideas

Sephora moves to sell crowdsourced beauty products

Global – The beauty retailer will stock five of collaborative beauty brand Volition’s best-selling products.
Beauty : Digital : Retail
Volvo announces its move to electric

Big Ideas

Volvo announces its move to electric

Global – All of the car manufacturer’s vehicles will be fully electric or hybrid from 2019.
Auto : Sustainability : Technology
Young Vietnamese Luxurians

Communities

Young Vietnamese Luxurians

Ambitious, stylish and intelligent, young Vietnamese luxurians are taking full advantage of the country’s booming economy to access new shopping,...
Luxury : Vietnam : Vietnamese Luxurians
Omni facilitates the sharing of stored items

Big Ideas

Omni facilitates the sharing of stored items

San Francisco – On-demand storage start-up Omni enables users to rent out their stored items to the local community.
Retail : Fashion : Interiors
This AI system can detect poverty-stricken areas

Big Ideas

This AI system can detect poverty-stricken areas

US – Penny uses satellite imagery data to predict the quality of life in an urban environment.
Technology : Digital : Artificial Intelligence
Mexican Luxurians

Communities

Mexican Luxurians

From supporting local designers to connecting with the region’s rich artisanal culture, this tribe of consumers approach luxury wit...
Mexican Luxurians : Mexico : Luxury
MissionU announces industry-focused curriculum

Big Ideas

MissionU announces industry-focused curriculum

San Francisco – The programme is designed to give students the skills and experience they need to launch their career.
Educational : Digital : Technology
Italbugs is looking to make silkworm waste edible

Big Ideas

Italbugs is looking to make silkworm waste edible

Italy – The company wants to repurpose waste silk from the fashion sector in order to create a high-protein flour.
Food : Fashion : Wellness
Luxury Futures: Index: 2017

Markets

Luxury Futures: Index: 2017

Based on Maslow’s Hierarchy of Needs, the Luxury Index tracks the luxury consumer’s development through five stages – from the acquisition-obse...
Luxury Index
Food bank use in the UK is on the rise

Big Ideas

Food bank use in the UK is on the rise

UK – A new study by Oxford University warns of mounting poverty due to welfare changes.
Food : Finance : Culture
Cruise ships produce dangerously high amounts of pollution

Big Ideas

Cruise ships produce dangerously high amounts of pollution

Global – Levels of on-board ultra-fine particle pollutants are causing concern among medical scientists and environmentalists.
Travel : Hospitality : Pollution
Nike+ is using AR to re-imagine the sneaker drop

Big Ideas

Nike+ is using AR to re-imagine the sneaker drop

New York – By pointing their camera at particular real-life objects, users of the SNKRS app can buy limited-edition products.
Digital : Fashion : Retail
Google develops a new virtual reality ad format

Big Ideas

Google develops a new virtual reality ad format

US – The concept was created by Area 120, Google’s internal workshop for the development of experimental ideas.
Advertising : Digital : Technology
Panasonic unveils new deodorising coat hanger

Big Ideas

Panasonic unveils new deodorising coat hanger

Osaka – The hanger is said to eliminate all odour, as well as any pollen on the garment.
Technology : Fashion : Digital
Investment tool Wahed is compliant with Sharia law

Big Ideas

Investment tool Wahed is compliant with Sharia law

US – The platform uses algorithms and digital investment resources to open up investment opportunities for Muslims.
Finance : Digital : Technology
Pollution capitals: Bangalore

Big Ideas

Pollution capitals: Bangalore

Bangalore, India – Billed as India’s Silicon Valley, Bangalore’s rapid population expansion to more than 8.5m inhabitants is having an increasingly...
Wellness : Beauty : Bangalore
Room to breathe

Big Ideas

Room to breathe

With air quality issues now dissuading tourists from visiting some of the world’s most popular cities, hotels have to make clean air a core part ...
Wellness : Architecture : Hospitality
Yoox Net-a-Porter opens London technology hub

Big Ideas

Yoox Net-a-Porter opens London technology hub

London – The space will accelerate new innovations and technologies.
Fashion : Luxury : Digital
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