Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Paradigms 2024: Future of Branding

Brand storytelling and the evolving definition of creativity were hot topics as well-known and emerging designers gathered in Rome to determine the future of branding

Markets

The Rise of Inclusive Travel 

From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront

Markets

State of Luxury: Singapore

Rising disposable income and affluence amongst Singaporeans, along with high-spending international business and leisure travellers, are boosting Singapore’s luxury outlook

Big Ideas

Paris Fashion Week SS25

Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Paris Fashion Week

Big Ideas

Material Matters 2024

Material Matters 2024 edition didn’t disappoint in highlighting innovative material intelligence

Big Ideas

US census data shows most future-facing counties

US – The New York Times used the resource to determine where in time each county stands.

Culture : Finance : The New York Times

Big Ideas

Publicis plans AI-powered professional assistant

Global – The platform has been devised to help the advertising and communications company’s 80,000 employees work more collaboratively.

Workplace : Artificial Intelligence : Technology

Big Ideas

The People’s Bank of China trials a new digital currency

China – The state-owned bank is testing a prototype cryptocurrency through simulated transactions with domestic commercial banks.

Finance : Cryptocurrency : Digital Currency

Big Ideas

Stanford psychologists have created an AI shrink

US – The Woebot chatbot uses talk therapy to treat patients.

Digital : Health And Wellness : Technology

Big Ideas

Consumers turn to Whatsapp as a trusted news source

Global – Disillusioned by public social media platforms, people are searching for news on the private messaging channel.

Media : Digital : Technology

Big Ideas

Middle-skill jobs are under threat according to a new report

Global – Thanks to automation and globalisation, middle-skill jobs are being replaced by low- and high-skill occupations.

Workplace : Technology : Culture

Big Ideas

Snapchat encourages real-world exploration through social mapping

US – The social media platform is allowing users to share their location with friends.

Digital : Social Media : Technology

Markets

The future of voice assistants

Consumers are entering a new era of smart home technology, in which brands are increasingly focusing on platforms over products.

Technology : Digital : Advertising

Big Ideas

Consumers want a filter for British produce when shopping online

UK – The results come as part of a new survey by YouGov, commissioned by the National Farmers’ Union.

Food : Drink : Retail

Big Ideas

Indian beauty consumers favour natural ingredients

India – Distrustful of artificial ingredients, Indian consumers are increasingly interested in the provenance of their beauty products.

Beauty : Wellness : Food

Big Ideas

Pollution capitals: Seoul

Seoul – With more than 10m inhabitants increasingly concerned about the health risks associated with air pollution and a government slow to take ac...

Beauty : Wellness : Seoul

Big Ideas

Underarm hair increasingly considered less of a stigma by Millennials

Global – Almost one in four young women do not shave their underarms, according to research by Mintel.

Beauty : Advertising : Wellness

Big Ideas

The attitudes of US high-net-worth individuals are changing

US – A new study highlights the differences between generations when it comes to investing, relationships and philanthropy.

Finance : Luxury : Culture

Big Ideas

The Ultra III sneaker is made using polluting algae

China – The shoes by Vivobarefoot are made from a mix of ethylene-vinyl acetate and polluting algae harvested from Lake Tai.

Fashion : Sustainability : Design

Big Ideas

Amazon patents method to prevent price checking

US – The retailer is considering ways to stop shoppers in-store buying from a competitor.

Retail : Digital : Bricks-and-mortar

Big Ideas

Zelle enables banks to tap into the person-to-person payment model

US – The system enables traditional financial institutions to compete with non-bank person-to-person (P2P) payment providers.

Finance : Digital : Technology

Big Ideas

Walmart announces its new designer melon

US – The cantaloupe has been created to taste as sweet and fruitful in winter as it does in the summer.

Food : Retail : Drinks

Big Ideas

Airbnb’s Data University teaches its employees data science

Global – The sharing economy company is empowering all of its staff by offering them the opportunity to become data scientists.

Workplace : Technology : Digital

Big Ideas

Several fashion brands linked to polluting factories

Global – Brands including H&M, Zara and ASOS have been named in a new report from the Changing Markets Foundation.

Fashion : Sustainability : Retail

Big Ideas

Pollution capitals: Mexico City

Mexico – With almost 9m inhabitants, the Mexican capital is one of the key potential markets for pollution products.

Urbanism : Sustainability : Mobility