Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Paradigms 2024: Future of Branding

Brand storytelling and the evolving definition of creativity were hot topics as well-known and emerging designers gathered in Rome to determine the future of branding

Markets

The Rise of Inclusive Travel 

From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront

Markets

State of Luxury: Singapore

Rising disposable income and affluence amongst Singaporeans, along with high-spending international business and leisure travellers, are boosting Singapore’s luxury outlook

Big Ideas

Paris Fashion Week SS25

Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Paris Fashion Week

Big Ideas

Material Matters 2024

Material Matters 2024 edition didn’t disappoint in highlighting innovative material intelligence

Big Ideas

Pollution mask evolution

The top five brands creating the most innovative products designed to protect commuters from polluted air.

Fashion : Sustainability : Health And Wellness

Big Ideas

Gaming is no longer a niche category on YouTube

Global – It is one of the most watched types of content across the platform.

Gaming : Media : Digital

Big Ideas

Airbnb launches a microsite with a humanitarian focus

Global – The sharing economy platform has partnered with the International Rescue Committee to provide shelter for refugees.

Hospitality : Travel : Humanitarian

Big Ideas

London launches incubator to tackle climate change

London – The move is part of an initiative that aims to make the capital a leading smart city.

Sustainability : Digital : Technology

Big Ideas

Car ownership is declining as more people turn to ride-sharing

Global – Some 34% of consumers believe that ride-sharing apps are more convenient than car ownership, according to Capgemini.

Auto : Technology : Digital

Big Ideas

Adidas tv show to teach football skills to Chinese kids

China – The series will be produced in conjunction with the Ministry of Education (MoE) and China Education TV.

Education : Sport And Leisure : Fashion

Big Ideas

Ikea offers start-ups a space to develop their ideas

Sweden – The flatpack furniture brand has created an innovation incubator programme with the aim of collaborating with these brands in the future. ...

Retail : Technology : Workplace

Big Ideas

WeChat expands its payment services beyond China

Global – Chinese consumers can now pay for goods and services in Europe and Canada using WeChat Pay.

Digital : Finance : Retail

Big Ideas

MIT Media Lab programmes bacteria to respond to sweat

US – The lab is using genetically modified bacteria to design running shoes that glow as the wearer perspires.

Design : Retail : Technology

Big Ideas

Amazon offers low-income shoppers a 45% discount on Prime

US – The mega-system is looking to expand its American customer base beyond middle- and high-income consumers.

Retail : Digital : E-commerce

Big Ideas

New Teen Boss magazine aimed at Generation Z entrepreneurs

US – The publication has been launched solely in print, without advertisements or an online website.

Media : Digital : Gen Z

Big Ideas

Google Earth Outreach publishes hyperlocal air pollution data

US – In collaboration with start-up Aclima, Google has been mapping pollution levels in Oakland, California over the past year.

Digital : Technology : Pollution

Big Ideas

An Uncertain Future

In the run-up to the General Election, four diverse British consumers from across the country discuss how a year of sociopolitical upheaval has aff...

General Election 2017 : An Uncertain Future : Brexit

Big Ideas

Organic doesn’t always mean better for the environment

Global – T-shirts made from organic cotton can be more harmful to the environment than those made from genetically modified cotton.

Fashion : Design : Sustainability

Markets

First-class Flight Market

With the rise of business-class travel, airlines are having to work harder to attract first-class passengers.

Travel : Luxury : Food And Drink

Big Ideas

US Millennials save more money than Baby Boomers

US – Contrary to popular belief, Millennials in the US save more money than any other demographic, according to a new report.

Finance : Retail : Culture

Big Ideas

Kik is the first mainstream messaging app to create its own cryptocurrency

US – The new medium of exchange, Kin, is based on Ethereum blockchain technology.

Finance : Retail : Technology

Big Ideas

Trump backers will spend more on luxury than non-supporters

US – Fans of the US President among high-net-worth individuals (HNWIs) plan to spend 50% more in the near future, according to YouGov.

Luxury : Retail : Finance

Big Ideas

The UK plus-size market is on the rise

UK – According to a new report, £1 in every £5 spent on womenswear in the UK this year will be on plus-size fashion.

Fashion : Retail : Branding

Big Ideas

Climeworks helps brands radically reduce carbon dioxide emissions

Hinwil, Switzerland – The service will capture CO2 and bury it underground to create negative emissions.

Technology : Manufacturing : Health

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