Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Generation Z value trust, security and digital engagement

Big Ideas

Generation Z value trust, security and digital engagement

US – They expect brands to deliver technology-led customer service experiences that are seamless, secure and entertaining.
Digital : Finance : Technology
 Privé Revaux Eyewear recruits Amazon to sell its sunglasses

Big Ideas

Privé Revaux Eyewear recruits Amazon to sell its sunglasses

New York – The designer eyewear brand has partnered with the e-commerce giant to promote its low-price sunglasses.
Retail : Digital : Luxury
​Experts predict AI will outperform humans in the near future

Big Ideas

​Experts predict AI will outperform humans in the near future

Global – The findings are part of a study conducted by the Future of Humanity Institute at the University of Oxford.
Digital : Retail : Technology
Copenhagen Fashion Summit 2017: Top five take-outs

Big Ideas

Copenhagen Fashion Summit 2017: Top five take-outs

The summit served as a call to action for the fashion industry.
Fashion : Retail : Luxury
Quartz app users can call time on Trump for 24 hours

Big Ideas

Quartz app users can call time on Trump for 24 hours

US – A new feature enables users to block all news content and notifications relating to the US president.
Digital : Technology : Culture
At least 75% of Ukraine’s tv and radio will now be in Ukrainian

Big Ideas

At least 75% of Ukraine’s tv and radio will now be in Ukrainian

Ukraine – A new law will enforce a language quota on foreign tv and radio programming.
Media : Culture : Entertainment
The top 100 luxury brands in China

Big Ideas

The top 100 luxury brands in China

Hong Kong ­– A new report by L2 examines the performance of 47 fashion brands and 42 watch and jewellery brands operating in China.
Luxury : Fashion : Retail
Glenmorangie restores oyster reefs to purify waste water

Big Ideas

Glenmorangie restores oyster reefs to purify waste water

Scotland – The brand has opened an anaerobic digestion plant at its distillery, which breaks down biodegradable material.
Drink : Food : Sustainability
Face-tracking software Nestor studies online learners

Big Ideas

Face-tracking software Nestor studies online learners

France – Developed by LCA Learning, the software notes when students’ attention waivers.
Technology : Media : Digital
Sensitised Living Part 2

Markets

Sensitised Living Part 2

Consumers looking to learn more about sensitive and sensitised skin, and the causes of internal inflammation, are driving new trends and product in...
Beauty : Retail : Packaging
Luxury brands are embracing sustainable fragrances

Big Ideas

Luxury brands are embracing sustainable fragrances

Global – Though initially slow on the uptake, luxury brands are beginning to focus on sustainable ingredients and packaging.
Beauty : Luxury : Packaging
Italy offers historic sites to brands for renovation

Big Ideas

Italy offers historic sites to brands for renovation

Italy – The Cammini e Percorsi (Paths and Tracks) programme will donate disused castles and villas to brands that promise to renovate them.
Travel : Retail : Hospitality
Sensitised Living Part 1

Markets

Sensitised Living Part 1

Consumers are increasingly aware of the impact of 21st-century irritants on their skin. We examine the key factors driving this new-found sensitivity.
Beauty : Advertising : Packaging
 Use of chemicals is a key concern for nailcare consumers

Big Ideas

Use of chemicals is a key concern for nailcare consumers

UK – Natural ingredients and UV protection are on the rise, according to Mintel.
Beauty : Wellness : Retail
OpenAI teaches robots tasks in virtual reality

Big Ideas

OpenAI teaches robots tasks in virtual reality

San Francisco – Researchers are pioneering one-shot imitation learning at the Elon Musk-backed foundation.
Technology : Digital : Design
Photo-verification start-up provides peace of mind

Big Ideas

Photo-verification start-up provides peace of mind

US – Some 93% of Americans suspect images they view online have been edited, according to a survey commissioned by Truepic.
Digital : Technology : Media
Digital video consumption is on the rise

Big Ideas

Digital video consumption is on the rise

Global – Several new studies show how digital video and live streaming are gaining in popularity with consumers.
Digital : Technology : Media
Disney unites its media brands in one big network

Big Ideas

Disney unites its media brands in one big network

Global – The entertainment brand aims to help advertisers engage with its audiences.
Media : Branding : Entertainment
Trump fuels change in Hispanic spending

Big Ideas

Trump fuels change in Hispanic spending

US ­– The presidential stance on immigration has led to a reluctance to spend among Hispanic consumers.
Finance : Retail : Food
New project combines essence of wine and tea

Big Ideas

New project combines essence of wine and tea

Georgia – The project, Wine Tea, was recently named the winner of the state programme Startup Georgia.
Drink : Wellness : Food
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