Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

What if ADHD was recategorised as a skill set?

Big Ideas

What if ADHD was recategorised as a skill set?

Global – Yahoo has announced the creation of its Neurodiversity Employee Resource Group (ERG).
Culture : Branding : Media
Hero connects online shoppers to experts on the shop floor

Big Ideas

Hero connects online shoppers to experts on the shop floor

London – Showroom staff at Made are using the system to assist online shoppers in real time.
Retail : Digital : Technology
Amazon constructs a permanent homeless shelter

Big Ideas

Amazon constructs a permanent homeless shelter

Seattle – The e-commerce giant is demonstrating its commitment to philanthropic endeavours.
Culture : Architecture : Digital
Beauty Backlashers

Communities

Beauty Backlashers

This community is actively rejecting the prevailing narratives in the beauty industry and searching for brands, products and processes that enable ...
Beauty : Community : Identity
Subscription emails are thriving

Big Ideas

Subscription emails are thriving

Global – Contrary to popular belief, consumers are actively engaging with subscription emails from brands, according to a new report.
Advertising : Digital : Media
Artificial Intelligence bots are to confront video game bullies

Big Ideas

Artificial Intelligence bots are to confront video game bullies

Global – Spirit AI has developed virtual entities that confront troublemakers in real time during gameplay.
Digital : Technology : Gaming
Beauty Futures 2017: Special Focuses

Markets

Beauty Futures 2017: Special Focuses

How beauty innovators are being inspired by the food industry, why niche perfumes are having a moment and social media-savvy start-ups are key to g...
Beauty : Branding : Wellness
Beauty Futures 2017: Global Market Overview

Markets

Beauty Futures 2017: Global Market Overview

From the rise of lucrative colour cosmetics to emerging opportunities in developing markets, discover our latest beauty market insights.
Beauty : Branding : Wellness
Skinthusiasts

Communities

Skinthusiasts

Thanks to the rise in internet forums and skincare blogs, these beauty consumers are armed with scientific knowledge and know how to use ...
Beauty : Wellness : Culture
Google launches a jobs search engine

Big Ideas

Google launches a jobs search engine

San Francisco – Machine learning and artificial intelligence will be at the forefront of the new initiative.
Technology : Design : Digital
Voice-activated devices boost radio listening

Big Ideas

Voice-activated devices boost radio listening

UK – A report from Radiocentre shows this is also re-energising audio advertising.
Media : Advertising : Technology
The Just Design certificate recognises ethical architecture firms

Big Ideas

The Just Design certificate recognises ethical architecture firms

US – The initiative endorses firms that provide good working conditions, treat staff with respect and promote diversity.
Architecture : Design : Finance
Programmable credit card Root aims to transform the financial technology sector

Big Ideas

Programmable credit card Root aims to transform the financial technology sector

South Africa – The card enables developers to fully customise their bank account.
Finance : Digital : Technology
MIT explores the future of manufacturing through machine learning

Big Ideas

MIT explores the future of manufacturing through machine learning

US – Researchers from the university have created a system that enables robots to learn from each other with minimal human input.
Technology : Design : Auto
New study highlights the negative aspects of fast fashion

Big Ideas

New study highlights the negative aspects of fast fashion

Hamburg – The research, released by Greenpeace, says that we are caught in a ‘global virus of over-consumption’.
Fashion : Retail : Digital
Affluent consumers in developing nations are positive about the future

Big Ideas

Affluent consumers in developing nations are positive about the future

Global – Affluent consumers in developing countries are more optimistic than those in developed nations, according to a new study.
Finance : Luxury : Culture
Not asking for tap water fuels plastic bottle waste

Big Ideas

Not asking for tap water fuels plastic bottle waste

UK – A new survey shows that 71% of respondents feel uncomfortable asking for free tap water without buying something else.
Sustainability : Packaging : Design
Emerging Youth: Russia

Markets

Emerging Youth: Russia

Young consumers in Russia are spending more time with their friends, engaging in political debates and launching their own creative projects.
Fashion : Advertising : Culture
Amazon unveils its first touchscreen Alexa

Big Ideas

Amazon unveils its first touchscreen Alexa

US – The Echo Show marks a significant shift for the brand by combining voice-recognition with a conventional monitor.
Digital : Technology : Amazon
The British Museum unveils an educational collection of erotic artefacts

Big Ideas

The British Museum unveils an educational collection of erotic artefacts

London – The collection is part of a wider programme that aims to teach students about the history of sex and identity.
Culture : Education : Civic Brands
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