Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

New York unveils proposals to fight climate change

Big Ideas

New York unveils proposals to fight climate change

New York – The Climate Resiliency Design Guidelines report is aimed at influencing new design strategies for architects.
Architecture : Design : Sustainability
How sustainable is fashion right now?

Big Ideas

How sustainable is fashion right now?

Copenhagen – The Global Fashion Agenda and The Boston Consulting Group have partnered to launch the first 'Pulse of the Fashion Industry' report.
Retail : Sustainability : Fashion
Citymapper launches a pop-up bus service

Big Ideas

Citymapper launches a pop-up bus service

London – The brand hopes to use its wealth of data to create a dynamic transport network that reacts to consumer demand.
Transport : Big Data : Civic Brands
American Apparel launches Made in America pricing strategy

Big Ideas

American Apparel launches Made in America pricing strategy

US – Following a takeover, the brand will now charge more for US-manufactured goods.
Fashion : Retail : Branding
Beauty companies need to do more to foster brand transparency

Big Ideas

Beauty companies need to do more to foster brand transparency

UK – Consumer trust is low in this sector, according to a new report by Mintel.
Beauty : Branding : Advertising
V&A Museum launches art and design education initiative

Big Ideas

V&A Museum launches art and design education initiative

UK – DesignLab Nation was developed to support the new Design and Technology GCSE.
Design : Education : Culture
New dating app Wingman lets friends play matchmaker

Big Ideas

New dating app Wingman lets friends play matchmaker

UK – In the latest iteration of social dating, singletons are no longer responsible for their own love lives.
Culture : Technology : Dating
Internet users in India are more trusting of non-English content

Big Ideas

Internet users in India are more trusting of non-English content

India ­– A new study shows that 88% of Indian language internet users are more likely to respond to digital ads in their local language.
Digital : Media : Advertising
LeapLearner aims to empower China’s next generation of coders

Big Ideas

LeapLearner aims to empower China’s next generation of coders

Shanghai – The platform teaches programming skills beyond basic coding to prepare children for the future.
Digital : Technology : Culture
Press freedom in Britain is under threat

Big Ideas

Press freedom in Britain is under threat

Global – Britain has dropped two places on Reporters Without Borders’ World Press Freedom Index.
Digital : Media : Advertising
WWD Retail 20/20 Forum 2017

Big Ideas

WWD Retail 20/20 Forum 2017

Linking marketing to sales through new social media strategies was a key talking point at this year’s WWD Retail 20/20 Forum.
Retail : Technology : Digital
A new banking tool helps consumers to shop ethically

Big Ideas

A new banking tool helps consumers to shop ethically

US – The app is part of the Aspiration Impact Measurement programme, which ranks brands according to their ethical credentials.
Finance : Banking : Sustainability
The Soil Association wants UK beauty brands to come clean

Big Ideas

The Soil Association wants UK beauty brands to come clean

UK – In a survey conducted by the organisation, 76% of UK consumers say they feel misled by beauty labelling.
Beauty : Wellness : Retail
Mercedes-Benz now connects to Amazon Echo and Google Home

Big Ideas

Mercedes-Benz now connects to Amazon Echo and Google Home

US – The integration marks a significant step in the company’s connectivity strategy.
Automotive : Technology : Digital
Indian consumers trust e-commerce platforms

Big Ideas

Indian consumers trust e-commerce platforms

India – Compared to their Western counterparts, India’s shoppers show more faith in technologies such as mobile payments.
Finance : Retail : E-commerce
Baidu is making its autonomous driving software open-source

Big Ideas

Baidu is making its autonomous driving software open-source

Beijing – The Chinese technology company hopes the project will help to fast-track the development of the autonomous car market.
Automotive : Technology : Design
Pricing system​ cuts food waste and saves consumers money

Big Ideas

Pricing system​ cuts food waste and saves consumers money

US – Wasteless is a new supermarket pricing system that offers customers discounts based on produce freshness.
Food : Technology : Retail
Discontentment is rife among China’s middle class

Big Ideas

Discontentment is rife among China’s middle class

China – Wealth has not brought China’s burgeoning middle class happiness, according to a new report.
Middle Classes : Online Survey : Zhaopin.com
Bext360 aims to transform coffee supply chains using blockchain

Big Ideas

Bext360 aims to transform coffee supply chains using blockchain

Denver – Alongside blockchain, the technology will use artificial intelligence (AI) and the Internet of Things (IoT) to analyse coffee quality and ...
Coffee : Blockchain : The Internet Of Things
Millennials show more staying power in the workplace

Big Ideas

Millennials show more staying power in the workplace

Global – New studies reveal that Millennials are increasingly likely to stick with their employers.
Workplace Futures : Millennials : The Dislocated World
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