Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Indian mission

Big Ideas

Indian mission

South Korea – Consumer electronics brand LG is planning to make India its export hub.
LG : Consumer Electronics : The Dislocated World
Without distraction

Big Ideas

Without distraction

New York – Caveday is a new pop-up event that aims to help professionals to be more productive in their working lives.
The Focus Filter : Workplace : Co-working
Reactive regions

Big Ideas

Reactive regions

Chicago – The city has announced that all of its publicly owned buildings and operations will run on clean energy by 2025.
Civic Brands : US : Cities
E-lympic games

Big Ideas

E-lympic games

China – eSports will be an official medal sport at the 2022 Asian Games.
ESports : Youth Culture : Video Games
Platform for truth

Big Ideas

Platform for truth

US – Wikipedia co-founder Jimmy Wales has launched a news website that aims to provide quality news that readers can trust.
Civic Brands : Journalism : The Dislocated World
The Edge on interfaces

Big Ideas

The Edge on interfaces

Guatemala – Accent is a new programme designed specifically for people with no prior knowledge of computer interfaces.
Microsoft : Post-language Typography : Globalisation
While you wait

Big Ideas

While you wait

Massachusetts – WaitSuite is a new series of apps designed to help users make the most of time spent waiting on technology.
The Learning Economy : Language : The Focus Filter
Digital cure

Big Ideas

Digital cure

California, US – Virta Health is a start-up that taps into the rise of digital as a new healthcare sector.
Digital : Healthcare : Wellness
Playing with emotions

Big Ideas

Playing with emotions

Switzerland – Mask is the first device capable of interpreting real-life emotions and replicating them in virtual reality (VR).
Virtual Reality : The E-motional Economy : Social Media
Quick fix

Big Ideas

Quick fix

Mumbai, India – Google has launched a food delivery and home services app for Asia.
Google : Sharing Economy : India
MakeUp in Asia 2017: Review

Big Ideas

MakeUp in Asia 2017: Review

The fourth edition of MakeUp in Asia revealed in-depth insights into the Asian beauty market and enabled attendees to meet a variety of original de...
Beauty : South Korea : China
Homing in on home-grown

Big Ideas

Homing in on home-grown

UK – Consumers are choosing British food produce above foreign alternatives, but only up to a certain price point, according to a new survey.
Brexit : Supermarkets : British
Resale retail

Big Ideas

Resale retail

US – According to a new report from ThredUp, apparel resale is on the rise.
Whole-system Thinking : Recycling : Millennials
The Future Sausage

Big Ideas

The Future Sausage

The Future Sausage explores how this humble foodstuff might be the ideal tool to promote more sustainable eating practices.
Milan Salone 2017 : Protein : The Future Sausage
Milan Salone 2017: Review

Big Ideas

Milan Salone 2017: Review

This year’s Salone Internazionale del Mobile in Milan questioned the role of design in the current political climate, through new democratic f...
Civic Brands : Design : Virtual Reality
Font of truth

Big Ideas

Font of truth

New York – Advertising agency J Walter Thompson has created a new typeface designed to encourage reflection on the fake news phenomenon.
Post-language Typography : Advertising : Civic Brands
Drive-in discounts

Big Ideas

Drive-in discounts

US – Walmart is to offer customers a discount if they collect online orders in-store.
Walmart : Supermarket : Civic Brands
Bright idea

Big Ideas

Bright idea

London – Char.gy is a new start-up that enables subscribers to use the surplus electricity in lamp posts to recharge their electric cars.
Civic Brands : Whole-system Thinking : Automotive
Safety first

Big Ideas

Safety first

Boston – Safr is a new ride-share service focused on women’s safety and empowerment.
Sharing Economy : Civic Brands : Transport
State of repair

Big Ideas

State of repair

US – A growing number of US states are seeking legislation to enable consumers to repair certain electronic devices.
Whole-system Thinking : Electronics : Sustainability
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