Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Augmented cognition

Big Ideas

Augmented cognition

US – Elon Musk has launched a new start-up that will work to create digitally connected transhumans.
Artificial Intelligence : Awakening Tech : The Optimised Self
Youth Marketing Strategy summit 2017

Big Ideas

Youth Marketing Strategy summit 2017

A future dominated by virtual and mixed realities, the digital rhetoric of Generation D and the importance of brands’ civic responsibility we...
​Generation Z : Youth Culture : Virtual Reality
Desktop romance

Big Ideas

Desktop romance

Global – Dating app Tinder has launched its first desktop application in a bid to streamline the service for users.
Tinder : Dating : Neo-kinship
Crafting beer’s future

Big Ideas

Crafting beer’s future

US – There has been a plateau in the growth of craft beer sales, according to the Brewers Association.
Beer : Alcohol : Heineken
Remote revenue

Big Ideas

Remote revenue

San Francisco – Start-up company Zapier has introduced a de-location package to enable remote working.
Zapier : Civic Brands : Workplace Futures
Milan Salone 2017: Preview

Big Ideas

Milan Salone 2017: Preview

Visitors are set to descend on Milan for the Salone Internazionale del Mobile from 4 to 9 April for the show’s 56th year. LS:N Global profiles the ...
Furniture : Contemporary Design : Materials
IFE 2017

Big Ideas

IFE 2017

Now in its 20th year, the International Food & Drink Event (IFE) took over ExCeL London for four days in March, with health and wellness, snacking ...
Sugar : Convenience Culture : Just A Splash
Educating Utah

Big Ideas

Educating Utah

Utah – Porn site xHamster is rerouting web traffic to sex education videos in response to recent state legislation.
Civic Brands : Education : Porn
Robot retail

Big Ideas

Robot retail

UK – A new report suggests that retail is the industry that will lose the most workers to automation.
Automation : Workplace Futures : Retail
Fresh thinking

Big Ideas

Fresh thinking

Seattle – Amazon is looking to take on the groceries market with a number of physical stores.
Amazon : Supermarket : Food & Drink
Plain-language diagnosis

Big Ideas

Plain-language diagnosis

US – Healthcare platform Zocdoc is using artificial intelligence (AI) to diagnose users’ symptoms faster.
Zocdoc : Healthcare : Artificial Intelligence
React and respond

Big Ideas

React and respond

Global – A number of companies are responding to the recent electronics travel ban.
Emirates : The Dislocated World : Advertising
Computing diversity

Big Ideas

Computing diversity

US – Google is looking to diversify its workforce by opening a new campus for Howard University students at its headquarters.
Google : Googleplex : University
Cosmoprof Worldwide Bologna 2017: Part 2

Big Ideas

Cosmoprof Worldwide Bologna 2017: Part 2

From anti-pollution product lines to highly sensitive formulas, brands are relieving rising anxieties about the damage to the skin caused by enviro...
Cosmoprof : Beauty : Anti-pollution
Netflix and craft

Big Ideas

Netflix and craft

US – Netflix has launched a do-it-yourself personal trainer app as part of its consumer-facing Make It project.
Netflix : Brand Educators : DIY
Support network

Big Ideas

Support network

UK – Marks & Spencer has launched the Frazzled Cafe as a space to support mental health.
Marks & Spencer : Civic Brands : Mental Health
Healthy home cooking

Big Ideas

Healthy home cooking

UK – Weight Watchers UK has developed a subscription-based healthy meal kit.
Weight Watchers : Convenience Culture : Food & Drink
Rethinking retail

Big Ideas

Rethinking retail

Global – Designers Tom Ford and Thakoon have announced they will be abandoning the see-now, buy-now business model.
Tom Ford : Retail : Seasonless Style
Cosmoprof Worldwide Bologna 2017: Part 1

Big Ideas

Cosmoprof Worldwide Bologna 2017: Part 1

In its 50th year, Cosmoprof launched new areas dedicated to masstige products and multicultural beauty, showing how much the exhibition has change...
Cosmoprof : Beauty : Cosmoprof 2017
AI ad spend

Big Ideas

AI ad spend

Indianapolis – Lingerie retailer Cosabella has replaced its digital agency with an artificial intelligence platform called Albert.
Cosabella : Artificial Intelligence : Lingerie
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