Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Coming into fashion

Big Ideas

Coming into fashion

US – Amazon is now the preferred online fashion retailer among American Millennials.
Amazon : E-commerce : Millenials
Organic competition

Big Ideas

Organic competition

US – Premium price organic retailers face fresh competition as budget supermarket chains offer the same quality for less.
Organic : Supermarket : Millennials
Responding to retail

Big Ideas

Responding to retail

US – Some 64% of American consumers prefer to shop in bricks-and-mortar stores, according to a new report.
Shopping : Generation Z : Brick-and-mortar
Free speech

Big Ideas

Free speech

New York – Waverly Labs is launching an earpiece that translates languages in real time.
Waverly Labs : Wearable : New Bricolage Living
Redefining roles

Big Ideas

Redefining roles

New York – Helmut Lang has hired an editor-in-residence to oversee the brand’s future creative direction.
Helmut Lang : Workplace : New York
Discarded profits

Big Ideas

Discarded profits

Global – Businesses that commit to reducing food waste will earn a positive return on investment, according to a new report.
Whole-system Thinking : Food Waste : The Immortal Brand
Speak up

Big Ideas

Speak up

Global – Design firm Doberman has designed an app that charts gender bias through voice recognition.
GenderEQ : Workplace Futures : Neutral Culture
Retail Week Live 2017: Review

Big Ideas

Retail Week Live 2017: Review

The Fourth Industrial Revolution, Chinese consumer mindsets and the most effective retail models were key topics at this year’s Retail Week Live.
Retail : Artificial Intelligence : China
Digital dailies

Big Ideas

Digital dailies

Global – Radish provides original curated literary content that is aimed at digitally connected consumers.
Radish : Books : Futuretainment
Selfie surgeons

Big Ideas

Selfie surgeons

Washington – A new study has revealed social media as a top driver in the rise of cosmetic procedures.
Social Media : Cosmetics : Selfies
E-winners

Big Ideas

E-winners

US – A new e-sports arena in Las Vegas takes video gaming culture to the mainstream market.
E-sports : Gaming : Millennials
Cosmoprof Worldwide Bologna 2017: Preview

Big Ideas

Cosmoprof Worldwide Bologna 2017: Preview

Expect a surge in Inclusive Beauty and Next-level Natural products at this year’s Cosmoprof.
Cosmoprof : Beauty : Neutral Culture
Sugar surplus

Big Ideas

Sugar surplus

UK – Nestlé has announced it will remove 10% of the sugar from its confectionery by 2018.
Nestle : Sugar : Nutrition
Ultra-wealthy on the rise

Big Ideas

Ultra-wealthy on the rise

UK – New research indicates that the number of Ultra High Net Worth individuals (UHNWIs) continues to grow.
Knight Frank : The Dislocated World : Money
Smart idea

Big Ideas

Smart idea

India – Rygbee is a new platform that uses artificial intelligence to help develop ideas into finished projects.
Rygbee : Artificial Intelligence : Workplace Futures
Olympic treatment

Big Ideas

Olympic treatment

London – Performance Team is a new training camp that offers athletes the opportunity to be treated like Olympians.
Performance Team : Fitness : The Optimised Self
Silver lining

Big Ideas

Silver lining

New York – Ermes Group is using IBM’s cloud-based pricing technology to optimise in-store sales.
IBM : Ermes Group : Discount
Neighbourhood watch

Big Ideas

Neighbourhood watch

US – The Party Squasher device enables Airbnb hosts to monitor the number of people inside their home remotely.
Party Squasher : Airbnb : Airbnb Backlash
Lights out

Big Ideas

Lights out

Global – Recent technical problems suffered by Amazon have revealed vulnerabilities in the Internet of Things (IoT).
Amazon : The Internet Of Things : Smart Home
Autumn/winter 2017 Fashion Innovation

Big Ideas

Autumn/winter 2017 Fashion Innovation

In the politically charged and consumer-facing autumn/winter 2017 season not just designers, but also the industry as a whole, are moving towards a...
Fashion Week : Dislocated World : Backlash Brands
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