Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Paradigms 2024: Future of Branding
The Rise of Inclusive Travel 
State of Luxury: Singapore
Paris Fashion Week SS25
Material Matters 2024
Social support

Big Ideas

Social support

US – Facebook is using artificially intelligent (AI) bots to address suicidal behaviour among its users.
Facebook : Mental Health : Artificial Intelligence
Documenting luxury

Big Ideas

Documenting luxury

London – A new luxury tour operator is offering trips that put you at the centre of your own travel documentary.
Luxury Travel Advisors : Travel : Personalisation
Pollution Market

Markets

Pollution Market

Brands are creating new product categories and transforming their retail spaces in a bid to offer protection from airborne pollution.
Air Pollution : Whole-System Thinking : Whole-system Thinking
Surge in sportswear

Big Ideas

Surge in sportswear

India – Growing interest in health and wellness and shifting beauty standards are driving record growth in India’s sportswear market.
India : Sportswear : Millennials
Airborne brew

Big Ideas

Airborne brew

Hong Kong – Cathay Pacific has developed a bottled beer that is designed to be drunk at 35,000ft.
Cathay Pacific : Beer : Travel
Voice of wellness

Big Ideas

Voice of wellness

US – The HealthTap app has introduced voice-recognition technology that responds to users empathetically.
HealthTap : The E-motional Economy : Health
Good economics

Big Ideas

Good economics

London – A new report from Unilever shows that a third of consumers now buy from brands they believe are involved in social or environmental good.
Unilever : Sustainability : Whole-system Thinking
Playful projection

Big Ideas

Playful projection

US – The Internet of Things has acquired a recognisable persona with the new Barbie Hello Hologram.
Barbie : Generation D : Internet Of Things
Truth in troubled times

Big Ideas

Truth in troubled times

UK – Consumers are scrutinising brands in times of crisis to ascertain whether they remain true to their principles, according to new research by W...
Weber Shandwick : Brandstanding : Transparency
The Future of Service: Part 2

Markets

The Future of Service: Part 2

Empowered in-store staff, new loyalty offerings and humanising technology will radically transform the future of service.
Future Of Service : Customer Service : Retail Futures Report 2017
Say to pay

Big Ideas

Say to pay

UK – Santander has updated its iPhone SmartBank app to enable customers to make payments using their voice.
Santander : Finance : Mobile Money
Tech preservation

Big Ideas

Tech preservation

UK – The UK government has announced its digital strategy for a post-Brexit nation.
UK Government : Brexit : Brand Educators
Physical focus

Big Ideas

Physical focus

US – A new study by Retail Dive shows that US consumers are more inclined to shop in physical stores than online.
Retail : Streamlined Shopping : Brick-and-mortar
Culinary convenience

Big Ideas

Culinary convenience

US – The new Goji oven could revolutionise convenience cooking by facilitating a more customised approach to food preparation.
Goji : Convenience Culture : Food & Drink
The Future of Service: Part 1

Markets

The Future of Service: Part 1

Service is no longer simply delivered with a smile. Here we look at the driving forces that are changing consumer expectations of customer service.
Future Of Service : Customer Service : Retail Futures Report 2017
Bed timing

Big Ideas

Bed timing

New York – The As You Stay app offers a flexible, cost-effective approach to hotel bookings.
Hospitality : New York : Convenience
Generation grey

Big Ideas

Generation grey

Global – New research into average life expectancy shows significant increases by 2030.
The Flat Age Society : Life Expectancy : South Korea
Biked books

Big Ideas

Biked books

Austria – Lobu is a new delivery service that aims to support the high street by connecting consumers to local book stores.
Mega-systems Backlash : Austria : Near St
In-car convenience

Big Ideas

In-car convenience

UK – Jaguar has collaborated with Shell to launch a convenient in-car payment system.
Jaguar : Shell : Convenience
Flex for the future

Big Ideas

Flex for the future

US – Nearly half of Americans are exercising to prevent future health problems, according to new research by Mintel.
Fitness : The Optimised Self : Wellness
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