Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Paradigms 2024: Future of Branding

Brand storytelling and the evolving definition of creativity were hot topics as well-known and emerging designers gathered in Rome to determine the future of branding

Markets

The Rise of Inclusive Travel 

From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront

Markets

State of Luxury: Singapore

Rising disposable income and affluence amongst Singaporeans, along with high-spending international business and leisure travellers, are boosting Singapore’s luxury outlook

Big Ideas

Paris Fashion Week SS25

Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Paris Fashion Week

Big Ideas

Material Matters 2024

Material Matters 2024 edition didn’t disappoint in highlighting innovative material intelligence

Big Ideas

Social TV

Global – Snapchat is turning its Discover section into a place for premium video content.

Snapchat : Facebook : Community TV

Big Ideas

Pre-cognition

UK – New research from Nature journal shows it is possible to predict future problematic drug use in teenagers.

Neuroscience : Drugs : Teenagers

Markets

Global Retail Market: 2017: Part 2

In Part 2 of our Retail Futures 2017 market, we look at opportunities in the duty-free and travel retail sector, continued innovation in smart fabr...

Transit Retail : Smart Fabrics : Frictionless Payments

Big Ideas

Social applications

US – Facebook is moving into recruitment by allowing businesses to advertise positions via the social media platform.

Facebook : Workplace Futures : Recruitment

Big Ideas

Internet explorers

US – The Internet of Mysterious Things is a new children’s book that helps readers to unravel the science behind connected technology using an in...

The Internet Of Mysterious Things : IoT : Parenting Market

Big Ideas

That wine life

Italy – A new wine brand is offering vintages blended specifically to maximise the drink’s health benefits.

Vitis Vitae : Alco-Health : Wine

Markets

Global Retail Market 2017: Part 1

The year 2017 will be a tipping point. Machine learning, artificially intelligent (AI) chatbots and virtual reality experiences are just some of th...

Machine Learning : Artificial Intelligence : Chatbots

Big Ideas

Fresh-faced beauty

US – Ktchn Apothecary enables consumers to create their own moisturiser using fresh ingredients.

Ktchn Apothecary : Fresh Batch Beauty : Skincare

Big Ideas

Exercise warning

Global – A new study has revealed the cities where air pollution is so bad it outweighs the health benefits of 30 minutes of exercise.

Preventive Medicine : Pollution : Health

Big Ideas

The long game

US – New research from McKinsey shows that brands are benefiting from taking a long-term approach to business.

McKinsey : Finance : The Immortal Brand

Big Ideas

Administrative intelligence

UK – The rise of automation could render almost 250,000 administrative jobs in the public sector obsolete by 2030, according to a new rep...

Automation : The Dislocated World : Workplace Futures

Big Ideas

Driving deliveries

UK – John Lewis and Jaguar have collaborated on a new service in which deliveries are made directly to customers’ car boots.

John Lewis : Convenience Culture : Delivery

Big Ideas

Insta-waste

UK – A new study by Sainsbury’s suggests that Millennials’ social media habits are fuelling food waste.

Sainsbury’s : Whole-system Thinking : Millennials

Big Ideas

Shrinking salaries

UK – Millennial men are earning significantly less than their predecessors did at the same age, according to a new study.

Millennials : Finance : Workplace Futures

Big Ideas

Extreme funding

Global – Brands are facing a backlash as a result of online adverts appearing alongside terrorist, extremist and pornographic content.

The Times : Backlash Brands : Advertising

Big Ideas

Facing up to pollution

Global – Dermalogica has launched a new face wash that is designed to fight the effects of pollution.

Dermalogica : Pollution : Beauty Futures

Big Ideas

A dose of reality

Global – A number of new studies suggest that consumers are not yet ready for virtual reality.

VR : Technology : Google

Big Ideas

Stockholm Furniture Fair 2017: Review

This year’s event showed that Scandinavian design is ready to move beyond craft and an aesthetics-orientated approach to focus on concept and rese...

Stockholm Furniture Fair 2017 : E-motional Economy : Product Design

Big Ideas

Video currency

New York – Media conglomerate Time Inc has launched a new video-first brand that focuses on money and personal finance.

Time Inc. : Finance : Branded Content

Big Ideas

Computational contraception

Germany – Natural Cycles is the first app to be officially approved for use as birth control.

Natural Cycles : NHS : The Optimised Self

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