Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Paradigms 2024: Future of Branding
The Rise of Inclusive Travel 
State of Luxury: Singapore
Paris Fashion Week SS25
Material Matters 2024
Cultural touchpoints

Big Ideas

Cultural touchpoints

London – DNA Unwrapped is a travel experience tailored to your genetic make-up.
DNA Unwrapped : Travel : Genetics
E-commerce expectations

Big Ideas

E-commerce expectations

Global – Price, personalisation and fulfilment of promise are the factors that most influence shoppers, a new report by e-commerce platform Kibo ha...
E-commerce : Phygital : Kibo
Youth of today

Big Ideas

Youth of today

US – Members of Generation Z are more interested in buying products than experience-hungry Millennials, according to a new report.
Barkley : Generation Z : Millennials
Smart spending

Big Ideas

Smart spending

UK – Loot has been launched as a new mobile banking service aimed at Millennials.
Mobile Banking : Finance : Millennials
Post-truth Brandstanding

Big Ideas

Post-truth Brandstanding

UK – Dove has launched a new tongue-in-cheek campaign inspired by the hashtag Alternative Facts.
Dove : Dislocated World : Unilever
Gold for tech

Big Ideas

Gold for tech

Tokyo – The Olympic organising committee is encouraging people to donate their old gadgets to be recycled into medals.
Olympic Games : Whole-systems Thinking : Sustainability
Hater daters

Big Ideas

Hater daters

Global – The new Hater app is designed to help people meet other people who hate the same stuff.
Hater : Neo Kinship : Dating Market
Influencer instinct

Big Ideas

Influencer instinct

UK – Cosmopolitan has collaborated with Millennial influencers to launch the Cosmopolitan Influencer Network.
Cosmopolitan : Influencer Market : Millenials
Airport workout

Big Ideas

Airport workout

Maryland, US – A new workout space at Baltimore-Washington International Airport combines high-end travel with fitness on the go.
Roam Fitness : Travel : Optimised Self
40,000-feet pyjama party

Big Ideas

40,000-feet pyjama party

Global – Emirates has created a set of moisturising pyjamas to help luxury travellers arrive refreshed.
Emirates : Active Recovery : Luxury Travel
Playing at profit

Big Ideas

Playing at profit

US – New statistics from Streamlabs demonstrate that computer game fans are increasingly engaged in watching other gamers.
StreamLabs : Twitch : Online Gaming
Laser labels

Big Ideas

Laser labels

Sweden – Nature & More has worked with ICA to replace sticky labels on avocados and sweet potatoes with a laser mark.
Nature & More : Whole-system Thinking : Packaging
A new flow

Big Ideas

A new flow

New York – My Flo enables women to optimise their routine by synchronising their activities with their menstrual cycle.
MyFlo App : Functional Nutrition : Menstruation
Fruitful eating

Big Ideas

Fruitful eating

US – Okanagan Specialty Fruits (OSF) has developed the first non-browning apple.
GM Food : Sustainability : Whole-system Thinking
Face off

Big Ideas

Face off

US – QallOut is a new video platform for head-to-head livestream video debates.
QallOut : The Dislocated World : Post-truth Politics
Cleaning up their act

Big Ideas

Cleaning up their act

France – Procter & Gamble will launch the world’s first recyclable shampoo bottle made using recycled beach plastic.
Procter & Gamble : Whole-system Thinking : Head & Shoulders
Stockholm Design Week and Furniture Fair 2017: Preview

Big Ideas

Stockholm Design Week and Furniture Fair 2017: Preview

A new wave of Swedish brands and designers are set to challenge the Scandi label at next week’s Stockholm Design Week and Furniture Fair. LS:N Gl...
Stockholm Furniture Fair : Örnsbergsauktionen : Note Design Studio
Genetic material

Big Ideas

Genetic material

London – New research from King’s College London explores how responsible genetics are for our online habits.
Genetics : The Sharded Self : Online
Take a risk

Big Ideas

Take a risk

Norway – A new global risk report examines how the sharing economy can be reframed to fight inequality.
United Nations : Global Risk Report : Sharing Economy
Plus-size Market

Markets

Plus-size Market

A one-size-fits-all approach to fashion, retail and marketing is limiting brands’ potential to engage with consumers.
Plus Size : Marketing : Post-body Mindset
VIEW MORE
You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN