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Behaviours
Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Big Ideas
Paradigms 2024: Future of Branding
Brand storytelling and the evolving definition of creativity were hot topics as well-known and emerging designers gathered in Rome to determine the future of branding
Markets
The Rise of Inclusive Travel
From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront
Markets
State of Luxury: Singapore
Rising disposable income and affluence amongst Singaporeans, along with high-spending international business and leisure travellers, are boosting Singapore’s luxury outlook
Big Ideas
Paris Fashion Week SS25
Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Paris Fashion Week
Big Ideas
Material Matters 2024
Material Matters 2024 edition didn’t disappoint in highlighting innovative material intelligence
Big Ideas
A friendly AI adviser
Switzerland – In a world in which children are increasingly developing their own online presence, Oyoty helps to keep them safe as they navigate ...
Oyoty
:
Awakening Tech
:
Privately SA
Big Ideas
Luxury road maps
Paris – Kering has unveiled its sustainability strategy until 2025.
Kering
:
Whole-system Thinking
:
Luxury
Big Ideas
Travel ban backlash
US – Brands are taking a stand against US President Donald Trump’s travel ban.
The Dislocated World
:
Backlash Brands
:
Starbucks
Big Ideas
Privacy predicament
US – Research has shown that, although consumers don’t trust brands’ ability to protect their data, they can be just as careless.
Trust Economy
:
Pew Research
:
Privacy
Big Ideas
Egalitarian accommodation
London – The capital’s first community land trust will be soon be realised in the heart of the city, paving the way for more affordable housing. ...
The East London Community Land Trust
:
Citizens UK
:
St. Clement’s Psychiatric Hospital
Big Ideas
Simplified cities
Santa Monica – CitySwipe is a new app that enables users to oppose or support urban plans by swiping left or right.
Cities
:
Direct Democracay
:
Urban Planning
Markets
Modest Wear Market
The modest wear market is growing, with Muslim influencers, brand collaborations and lifestyle-led thinking all playing a part.
Modest Wear
:
Muslim
:
Influencers
Big Ideas
Transmission of hope
India – Google is helping to boost business in one of India’s poorest areas by connecting retailers to the Internet of Things.
Google
:
Dharavi
:
The Internet Of Things
Big Ideas
Revenue records
Global – The record industry is experiencing major growth driven by sales of vinyl records and the rise of music-streaming services.
Music
:
Streaming
:
Vinyl
Big Ideas
Safety stance
US – The Black Lives Matter campaign has introduced a Mark Yourself Unsafe app to raise awareness of racism in America.
The Dislocated World
:
Black Lives Matter
:
Mark Yourself Unsafe
Big Ideas
Outside in
London – Biofit has opened an indoor biophilic gym in a bid to encourage a more sustainable approach to fitness.
Biofit
:
Whole-system Thinking
:
Wellness
Big Ideas
RCA and CSM Work in Progress Shows 2017
At the Work in Progress shows at the Royal College of Art and Central Saint Martins, design graduates examined post-truth politics, filter bubbles ...
Material Futures MA
:
The Dislocated World
:
Royal College Of Art
Big Ideas
The VR challenge
Global – Phone manufacturer HTC is demonstrating its commitment to developing the social potential of virtual reality (VR) with the launch of a ne...
Virtual Reality
:
HTC
:
Virtual Empathy
Big Ideas
Building the future of content
US – AOL’s new live video studio is designed to revolutionise the way in which the media company creates branded content.
AOL
:
BUILD
:
Branded Content
Big Ideas
Good fortunes
China – A new augmented reality Chinese New Year-themed game enables players to give and receive monetary gifts digitally.
Alipay
:
Augmented Reality
:
Hongbao
Big Ideas
The changing newsroom
New York – The New York Times has released a new report that outlines its newsroom’s future strategy and aspirations.
New York Times
:
Journalism
:
Media
Big Ideas
An atmosphere of protest
US – Outdoor clothing and equipment companies Patagonia and Black Diamond are taking a stand in order to prevent the sale of public land in Utah...
Patagonia
:
The Dislocated World
:
Brandstanding
Big Ideas
Countering cuts
London – Central Saint Martins and the Tate Exchange programme have recently collaborated to explore what the future of art education in the UK mi...
Art
:
Education
:
CSM
Big Ideas
The erosion of trust
Global – Consumer trust in businesses, governments, NGOs and the media is at an all-time low, according to a new report.
Edelman Intelligence
:
The Dislocated World
:
Trust Barometer
Big Ideas
Snack culture
US – General Mills has developed a range of new snacks to tap into modern snacking trends.
General Mills
:
Convenience Culture
:
Snacking
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