Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

A friendly AI adviser

Big Ideas

A friendly AI adviser

Switzerland – In a world in which children are increasingly developing their own online presence, Oyoty helps to keep them safe as they navigate ...
Oyoty : Awakening Tech : Privately SA
Luxury road maps

Big Ideas

Luxury road maps

Paris – Kering has unveiled its sustainability strategy until 2025.
Kering : Whole-system Thinking : Luxury
Travel ban backlash

Big Ideas

Travel ban backlash

US – Brands are taking a stand against US President Donald Trump’s travel ban.
The Dislocated World : Backlash Brands : Starbucks
Privacy predicament

Big Ideas

Privacy predicament

US – Research has shown that, although consumers don’t trust brands’ ability to protect their data, they can be just as careless.
Trust Economy : Pew Research : Privacy
Egalitarian accommodation

Big Ideas

Egalitarian accommodation

London – The capital’s first community land trust will be soon be realised in the heart of the city, paving the way for more affordable housing. ...
The East London Community Land Trust : Citizens UK : St. Clement’s Psychiatric Hospital
Simplified cities

Big Ideas

Simplified cities

Santa Monica – CitySwipe is a new app that enables users to oppose or support urban plans by swiping left or right.
Cities : Direct Democracay : Urban Planning
Modest Wear Market

Markets

Modest Wear Market

The modest wear market is growing, with Muslim influencers, brand collaborations and lifestyle-led thinking all playing a part.
Modest Wear : Muslim : Influencers
Transmission of hope

Big Ideas

Transmission of hope

India – Google is helping to boost business in one of India’s poorest areas by connecting retailers to the Internet of Things.
Google : Dharavi : The Internet Of Things
Revenue records

Big Ideas

Revenue records

Global – The record industry is experiencing major growth driven by sales of vinyl records and the rise of music-streaming services.
Music : Streaming : Vinyl
Safety stance

Big Ideas

Safety stance

US – The Black Lives Matter campaign has introduced a Mark Yourself Unsafe app to raise awareness of racism in America.
The Dislocated World : Black Lives Matter : Mark Yourself Unsafe
Outside in

Big Ideas

Outside in

London – Biofit has opened an indoor biophilic gym in a bid to encourage a more sustainable approach to fitness.
Biofit : Whole-system Thinking : Wellness
RCA and CSM Work in Progress Shows 2017

Big Ideas

RCA and CSM Work in Progress Shows 2017

At the Work in Progress shows at the Royal College of Art and Central Saint Martins, design graduates examined post-truth politics, filter bubbles ...
Material Futures MA : The Dislocated World : Royal College Of Art
The VR challenge

Big Ideas

The VR challenge

Global – Phone manufacturer HTC is demonstrating its commitment to developing the social potential of virtual reality (VR) with the launch of a ne...
Virtual Reality : HTC : Virtual Empathy
Building the future of content

Big Ideas

Building the future of content

US – AOL’s new live video studio is designed to revolutionise the way in which the media company creates branded content.
AOL : BUILD : Branded Content
Good fortunes

Big Ideas

Good fortunes

China – A new augmented reality Chinese New Year-themed game enables players to give and receive monetary gifts digitally.
Alipay : Augmented Reality : Hongbao
The changing newsroom

Big Ideas

The changing newsroom

New York – The New York Times has released a new report that outlines its newsroom’s future strategy and aspirations.
New York Times : Journalism : Media
An atmosphere of protest

Big Ideas

An atmosphere of protest

US – Outdoor clothing and equipment companies Patagonia and Black Diamond are taking a stand in order to prevent the sale of public land in Utah...
Patagonia : The Dislocated World : Brandstanding
Countering cuts

Big Ideas

Countering cuts

London – Central Saint Martins and the Tate Exchange programme have recently collaborated to explore what the future of art education in the UK mi...
Art : Education : CSM
The erosion of trust

Big Ideas

The erosion of trust

Global – Consumer trust in businesses, governments, NGOs and the media is at an all-time low, according to a new report.
Edelman Intelligence : The Dislocated World : Trust Barometer
Snack culture

Big Ideas

Snack culture

US – General Mills has developed a range of new snacks to tap into modern snacking trends.
General Mills : Convenience Culture : Snacking
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