Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Brand-led learning

Big Ideas

Brand-led learning

Milan – The Yoox Net-A-Porter Group has collaborated with SDA Bocconi University to offer a fashion and luxury course to its students.
Yoox Net-A-Porter : The Learning Economy : Education
Home smart home

Big Ideas

Home smart home

US – A new report by McKinsey examines the proliferation of connected devices and the state of the connected home market.
​McKinsey : Internet Of Things : Smart Homes
CES 2017 Review: Part 2

Big Ideas

CES 2017 Review: Part 2

This year’s show highlighted the rise of sleep as a vital contributor to wellness, new fitness tracker product innovations and the beginnings of me...
CES 2017 : Wearables : Virtual Reality
Connecting consumers

Big Ideas

Connecting consumers

Los Angeles – Livby has launched the first live streaming shopping app.
Livby : Live Streaming : E-commerce
Revenue streams

Big Ideas

Revenue streams

Global – Super Chat by YouTube enables viewers of live streamed content to increase the visibility of their comments.
YouTube : Gen Viz : Super Chat
District data

Big Ideas

District data

US – Upstream Research has launched a tool to map environmental toxicity and disease rates for locations in the US.
Upstream Research : Environment : Data
Control-freak cooking

Big Ideas

Control-freak cooking

US – Food technology start-up FirstBuild has launched an induction hob that promises precise control over temperature.
FirstBuild : Internet Of Things : Smart Kitchen
Curating conversations

Big Ideas

Curating conversations

Global – Facebook has developed a new platform that aims to create a healthy news eco-system.
Facebook Journalism Project : Facebook : Media
Documenting revolution

Big Ideas

Documenting revolution

US – Vice has announced the making of The Third Industrial Revolution, a new documentary designed to help change America’s future infrastructure.
Vice : The Dislocated World : The Third Industrial Revolution
Clean companies

Big Ideas

Clean companies

Global – Apple, Facebook and Google are among the greenest technology companies in the world, according to a new report.
Greenpeace : Clean Energy : Apple
A research movement

Big Ideas

A research movement

Global – Uber has launched Movement, a website that gives urban planners access to its data on cities.
Movement : Uber : Cities
Cost-effective cancellations

Big Ideas

Cost-effective cancellations

US – Mobile rebooking app Freebird enables users with a cancelled flight to book a new ticket at no additional cost.
Freebird : Convenience Culture : Travel
No sweat

Big Ideas

No sweat

Powys – British start-up Riversimple is a subscription-based mobility service with a whole-systems business strategy.
Riversimple : Whole-system Thinking : Rideshare
CES 2017: Garbage disposal

Big Ideas

CES 2017: Garbage disposal

Las Vegas – The innovation arm of home appliances manufacturer Whirlpool has unveiled a fast-acting food compost bin.
CES 2017 : Waste Warriors : Whirlpool
CES 2017 Review: Part 1

Big Ideas

CES 2017 Review: Part 1

Now in its 50th year, CES attracted almost 4,000 exhibitors to Las Vegas who presented the latest in technology, from far-reaching concept ca...
CES 2017 : Amazon Alexa : Consumer Electronics Show
Multi-campaign concepts

Big Ideas

Multi-campaign concepts

Global – Prada has unveiled Prada 365, its new multi-faceted advertising concept.
Prada 365 : Prada : Branding
CES 2017: Intel inside

Big Ideas

CES 2017: Intel inside

Las Vegas – Intel showed its latest technology at CES, with promising visions for the future of virtual reality and autonomous cars.
Intel : Merged Reality : CES 2017
Car park economy

Big Ideas

Car park economy

Munich – Mercedes-Benz has launched Croove, a new car-sharing service.
Mercedes-Benz : Ride-share Market : Croove
CES 2017: AI nanny

Big Ideas

CES 2017: AI nanny

Las Vegas – Mattel has entered the voice assistant market with Aristotle, its first smart speaker aimed at children.
CES 2017 : Mattel : Growth Products
Perfume primers

Big Ideas

Perfume primers

New York – Scentinvent Technologies and Canvas & Concrete have released innovative new fragrance primers.
Scent Invest : Canvas & Concrete : Perfume
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