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Behaviours
Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Big Ideas
Paradigms 2024: Future of Branding
Brand storytelling and the evolving definition of creativity were hot topics as well-known and emerging designers gathered in Rome to determine the future of branding
Markets
The Rise of Inclusive Travel
From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront
Markets
State of Luxury: Singapore
Rising disposable income and affluence amongst Singaporeans, along with high-spending international business and leisure travellers, are boosting Singapore’s luxury outlook
Big Ideas
Paris Fashion Week SS25
Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Paris Fashion Week
Big Ideas
Material Matters 2024
Material Matters 2024 edition didn’t disappoint in highlighting innovative material intelligence
Big Ideas
Wired help
San Francisco – Clara Labs has developed a virtual employee that schedules meetings and helps workers to
Clara Labs
:
Virtual Assistant
:
Personal Appsistants
Big Ideas
Grand tour
Italy – High-end brands are at the heart of luxury organisation Fondazione Altagamma’s new travel experience.
Fondazione Altagamma
:
La Fondazione Altagamma
:
The Learning Economy
Big Ideas
AI education
Global – Harvard Business School has joined the list of top business schools that have introduced AI to their syllabuses.
Artificial Intelligence
:
Education
:
Business
Big Ideas
Biofabricate: Review
At the annual summit for the emerging world of grown materials, speakers revealed how biotechnology is facilitating a new material revolution.
Biotechnology
:
Material Futures
:
New York
Big Ideas
Fuelling the future
UK – CNG Fuels has introduced a low-carbon alternative to diesel for HGVs.
CNG Fuels
:
Whole-system Thinking
:
Biomethane Fuel
Big Ideas
Do some good
Boston – DoneGood is a new Chrome extension that recommends ethical alternatives while shopping online.
DoneGood
:
B Corporation Certification
:
DSTLD
Big Ideas
Inbox interactivity
New York – Rebelmail brings interactivity to emails by blurring the line between the inbox and the web.
Rebelmail
:
The New Letter
:
Retail
Big Ideas
Ad un-blocker
UK – Netflix’s campaign for its Black Mirror series has been designed to capture the attention of people using ad-blockers.
Privacy
:
Netflix
:
Black Mirror
Big Ideas
AI futures
US – A new study by Stanford University explores the ways in which artificial intelligence (AI) will affect us in the future.
Artificial Intelligence
:
Awakening Tech
:
Stanford University
Markets
Teen Beauty Market
Tired of relentlessly chasing perfection, members of Generation D are changing their expectations of what beauty can and should deliver.
Gender Neutral
:
Teen
:
Gen Z
Big Ideas
A good vintage
Oregon – Alit’s transparent pricing model aims to educate consumers about the brand’s supply chain and the wine-making process.
Alit
:
Radical Transparency
:
Wine Market
Big Ideas
Privacy option
Global – Deseat.me is an app that taps into the privacy zeitgeist by helping to delete people’s online personas.
Deseat.me
:
Privacy
:
Data
Big Ideas
Five-star rating
US – Uber is now offering its customers inspiration as well as transport with an online restaurant guide.
Uber
:
The Sharing Economy
:
Convenience
Big Ideas
A free ride
Germany – Brands are allowing commuters to travel on the subway in Düsseldorf for free if they watch their ads on their phones.
WelectGo
:
Advertising
:
Free Travel
Big Ideas
Live beauty
China – Two thirds of beauty brands have adopted live streaming as a way to reach Chinese consumers.
Live-streamers Tribe
:
Live-streaming
:
Retail
Big Ideas
Everyman beer
US – Beer brand Miller is tapping into a sense of nostalgia by re-introducing its slogan from the 1970s.
Just-nots
:
Miller Coors High LIfe
:
Advertising
Big Ideas
Lisbon Web Summit
Moving to the Portuguese capital from Dublin this year, the event had nearly doubled in size to host more than 53,000 attendees and focused on far-...
Web Summit 2016
:
Lisbon
:
Digital Media
Big Ideas
Youthful excursions
US – New research indicates that parents are increasingly focusing their luxury travel experiences around their children.
Luxury Travel
:
Top Flight Family
:
Airbnb
Big Ideas
Time to educate
Switzerland – TAG Heuer and Zenith are joining forces to establish the LVMH École d’Horlogerie watchmaking school.
LVMH
:
Watch
:
Horology
Big Ideas
Resounding remedy
UK – Healthcare start-up Echo has built an app designed to help people manage their long-term prescriptions.
NHS
:
Healthcare
:
Personal Appsistants
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