Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Wired help

Big Ideas

Wired help

San Francisco – Clara Labs has developed a virtual employee that schedules meetings and helps workers to
Clara Labs : Virtual Assistant : Personal Appsistants
Grand tour

Big Ideas

Grand tour

Italy – High-end brands are at the heart of luxury organisation Fondazione Altagamma’s new travel experience.
Fondazione Altagamma : La Fondazione Altagamma : The Learning Economy
AI education

Big Ideas

AI education

Global – Harvard Business School has joined the list of top business schools that have introduced AI to their syllabuses.
Artificial Intelligence : Education : Business
Biofabricate: Review

Big Ideas

Biofabricate: Review

At the annual summit for the emerging world of grown materials, speakers revealed how biotechnology is facilitating a new material revolution.
Biotechnology : Material Futures : New York
Fuelling the future

Big Ideas

Fuelling the future

UK – CNG Fuels has introduced a low-carbon alternative to diesel for HGVs.
CNG Fuels : Whole-system Thinking : Biomethane Fuel
Do some good

Big Ideas

Do some good

Boston – DoneGood is a new Chrome extension that recommends ethical alternatives while shopping online.
DoneGood : B Corporation Certification : DSTLD
Inbox interactivity

Big Ideas

Inbox interactivity

New York – Rebelmail brings interactivity to emails by blurring the line between the inbox and the web.
Rebelmail : The New Letter : Retail
Ad un-blocker

Big Ideas

Ad un-blocker

UK – Netflix’s campaign for its Black Mirror series has been designed to capture the attention of people using ad-blockers.
Privacy : Netflix : Black Mirror
AI futures

Big Ideas

AI futures

US – A new study by Stanford University explores the ways in which artificial intelligence (AI) will affect us in the future.
Artificial Intelligence : Awakening Tech : Stanford University
Teen Beauty Market

Markets

Teen Beauty Market

Tired of relentlessly chasing perfection, members of Generation D are changing their expectations of what beauty can and should deliver.
Gender Neutral : Teen : Gen Z
A good vintage

Big Ideas

A good vintage

Oregon – Alit’s transparent pricing model aims to educate consumers about the brand’s supply chain and the wine-making process.
Alit : Radical Transparency : Wine Market
Privacy option

Big Ideas

Privacy option

Global – Deseat.me is an app that taps into the privacy zeitgeist by helping to delete people’s online personas.
Deseat.me : Privacy : Data
Five-star rating

Big Ideas

Five-star rating

US – Uber is now offering its customers inspiration as well as transport with an online restaurant guide.
Uber : The Sharing Economy : Convenience
A free ride

Big Ideas

A free ride

Germany – Brands are allowing commuters to travel on the subway in Düsseldorf for free if they watch their ads on their phones.
WelectGo : Advertising : Free Travel
Live beauty

Big Ideas

Live beauty

China – Two thirds of beauty brands have adopted live streaming as a way to reach Chinese consumers.
Live-streamers Tribe : Live-streaming : Retail
Everyman beer

Big Ideas

Everyman beer

US – Beer brand Miller is tapping into a sense of nostalgia by re-introducing its slogan from the 1970s.
Just-nots : Miller Coors High LIfe : Advertising
Lisbon Web Summit

Big Ideas

Lisbon Web Summit

Moving to the Portuguese capital from Dublin this year, the event had nearly doubled in size to host more than 53,000 attendees and focused on far-...
Web Summit 2016 : Lisbon : Digital Media
Youthful excursions

Big Ideas

Youthful excursions

US – New research indicates that parents are increasingly focusing their luxury travel experiences around their children.
Luxury Travel : Top Flight Family : Airbnb
Time to educate

Big Ideas

Time to educate

Switzerland – TAG Heuer and Zenith are joining forces to establish the LVMH École d’Horlogerie watchmaking school.
LVMH : Watch : Horology
Resounding remedy

Big Ideas

Resounding remedy

UK – Healthcare start-up Echo has built an app designed to help people manage their long-term prescriptions.
NHS : Healthcare : Personal Appsistants
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