Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

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Driving machine

Big Ideas

Driving machine

US – Car manufacturer General Motors is using IBM Watson to better understand driver behaviour and tailor the in-car experience.
General Motors : Convenience Culture : Parkopedia
Let’s get digital

Big Ideas

Let’s get digital

Global – Telefónica’s Index on Digital Life reveals that digitalisation is prevalent in Latin American countries.
Telefónica : Index On Digital Life : Gross Domestic Product
Spin me right round

Big Ideas

Spin me right round

Global – Boiler Room has teamed up with Inception to create the world’s first virtual reality (VR) music venue.
Boiler Room : Gen Viz : Virtual Reality
The future of fashion

Big Ideas

The future of fashion

Beijing – Editorial platform Women’s Wear Daily hosted its Global Fashion Forum earlier this month in partnership with the high-end shopping mall S...
Women's Wear Daily : Asian Market : Buy-It-Now Fashion
Chatbot money manager

Big Ideas

Chatbot money manager

London – Plum is a new Facebook Messenger chatbot that helps users save their money.
Plum : Mobile Money : Facebook Messenger
Swaying the voters

Big Ideas

Swaying the voters

UK – The new app Sway aims to educate voters about politics through gamification.
Post-truth Politics : Filter Bubble : Transparency
Lower your food-print

Big Ideas

Lower your food-print

Sweden – The supermarket brand ICA has formulated an icon-based scale to make its recipes environmentally conscious.
ICA : Whole-system Thinking : Radical Transparency
Augmented beauty

Big Ideas

Augmented beauty

Japan – Shiseido has created a new app that lets women apply virtual make-up for teleconferencing.
Shiseido : The Sharded Self : TeleBeauty
Istanbul Design Biennial 2016: Review

Big Ideas

Istanbul Design Biennial 2016: Review

Foregoing the outdated model of trade show-like design biennials, co-curators and intellectual heavyweights Beatriz Colomina and Mark Wigley purs...
Istanbul Design Biennial 2016 : The Dislocated World : Are We Human?
Tesla fleets

Big Ideas

Tesla fleets

US – Tesla is introducing a ride services programme that will enable its car owners to use their vehicles to generate revenue.
Tesla : Ride-share Market : Self-driving Cars
On the cards

Big Ideas

On the cards

Mexico – Taxi-hailing company Uber is branching out into finance with the launch of its own debit card.
Uber : Ride-share Market : Online Banking
Not so fast

Big Ideas

Not so fast

US – Meal kit providers are struggling with customer retention, according to research firm 1010data.
Meal Kits : Convenience Culture : Subscription Service
Chained to the source

Big Ideas

Chained to the source

China – Walmart is introducing blockchain in order to ensure the provenance of its meat.
Walmart : Blockchain : Food Safety
Ok computer

Big Ideas

Ok computer

Global – Consumers are far more likely to see artificial intelligence (AI) in a positive light than a negative one, according to new research.
Artificial Intelligence : Awakening Tech : Consumer Attitudes
See-through salaries

Big Ideas

See-through salaries

US – Know Your Worth is a new online tool that empowers employees to recognise if they are being underpaid.
Workplace Futures : Glassdoor : Know Your Worth
Convenience Culture: Part 2

Markets

Convenience Culture: Part 2

Technology is enabling consumers to access food in more convenient ways.
Convenience Culture : Food & Drink : Fast Food
Selfie-esteem

Big Ideas

Selfie-esteem

US – Instagram has created a feature that encourages users to flag up people who need emotional support.
Instagram : Brandstanding : Mental Health
Preview: Dutch Design Week 2016 Top 10

Big Ideas

Preview: Dutch Design Week 2016 Top 10

This year the event promises to combine a celebration of sublime aesthetic sensibility with a festival of far-reaching and challenging ideas around...
Dutch Design Week 2016 : Design Academy Eindhoven : MAD Art Centre
CoverBoy

Big Ideas

CoverBoy

US – Cosmetics brand CoverGirl has introduced male make-up artist James Charles as its latest brand ambassador.
CoverGirl : Gen Viz : Inclusive Beauty
Ice-breaker

Big Ideas

Ice-breaker

Global – Facebook Messenger now prompts beta users to talk to each other about shared interests.
Facebook : Awakening Tech : Chat Bots
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