Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Paradigms 2024: Future of Branding

Brand storytelling and the evolving definition of creativity were hot topics as well-known and emerging designers gathered in Rome to determine the future of branding

Markets

The Rise of Inclusive Travel 

From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront

Markets

State of Luxury: Singapore

Rising disposable income and affluence amongst Singaporeans, along with high-spending international business and leisure travellers, are boosting Singapore’s luxury outlook

Big Ideas

Paris Fashion Week SS25

Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Paris Fashion Week

Big Ideas

Material Matters 2024

Material Matters 2024 edition didn’t disappoint in highlighting innovative material intelligence

Markets

Convenience Culture: Part 1

The meaning of convenience in relation to food is changing. LS:N Global examines the drivers that are shifting expectations of what fast, on-the-go...

Convenience Culture : Delivery : Food & Drink

Big Ideas

Bidding on luxury

Global – Ebay is expanding in the luxury sector with a new bespoke retail experience that offers shoppable curated spaces.

Ebay : Revalation Brands : Architectural Digest

Big Ideas

Insta-food

US – Land O’Lakes has launched a new social media initiative to donate food to Feeding America.

Land O'Lakes : Dislocated World : Brandstanding

Big Ideas

True stories

Global – Google News now highlights articles for fact-checking alongside related news stories.

Google : The Dislocated World : Fact Check

Big Ideas

Grocery goliath

US – E-commerce giant Amazon is opening a series of bricks-and-mortar grocery stores.

Amazon : Grocery Market : Convenience Culture

Big Ideas

One night stand

US – The Standard Hotels group has launched a last-minute booking app that enables customers to book rooms at competitors’ hotels.

The Standard Hotels : Seamless Travel : One Night

Big Ideas

Personal touch

US – When it comes to shopping in-store, a combination of mobile browsing and personal assistance is a winning combination.

Phygital Retail : Bricks-and-mortar : Mobile Commerce

Big Ideas

Frieze London 2016: Top 10

Artists at Frieze London 2016 explored the links between third-stage globalisation, new forms of media technology and political turmoil.

Frieze London 2016 : The Dislocated World : Turbulent Teens

Big Ideas

Sustainable snacking

Israel – Sustainable packaging developer Tipa has developed a compostable bioplastic that decomposes at the same rate as orange peel.

Tipa : Whole-system Thinking : Packaging

Big Ideas

Car-toon

UK – Jaguar Land Rover has created a new ad campaign that features a character from the pop group Gorillaz as its brand ambassador.

The Learning E-conomy : Jaguar Land Rover : Gorillaz

Big Ideas

Little Italy

Italy – Eataly is creating a culinary theme park to enable city dwellers to experience the farm-to-table concept first hand.

Eataly : The Learning Economy : Farm-to-table

Big Ideas

Fighting spirit

UK – Scotch whisky brand Compass Box is taking on EU labelling regulations with a protest product that highlights industry issues concerning transp...

Compass Box : Backlash Brands : Radical Transparency

Big Ideas

Voting for all

US – Boost Mobile is taking a stand in the forthcoming presidential election by allowing people to vote in its stores.

Boost Mobile : Brandstanding : US Presidenital Election

Big Ideas

Immersive browsing

US – Oculus has announced an immersive virtual reality internet browser.

Oculus Rift : Virtual Reality : Facebook

Big Ideas

Festival of Marketing Review

Truth in advertising, the potential of dark social and the problem with stereotypes were just some of the themes at this year’s Festival of Marketing.

Festival Of Marketing : Trust : Influencer Marketing

Big Ideas

On watch

US – Union Square Hospitality Group is adopting the Apple Watch in a bid to provide a better in-house service.

Apple Watch : Bricks-and-Mortar : Phygital

Big Ideas

Not cashing in

US – In a continuing bid to redefine how transparent a company can be, Everlane has lowered the price of its cashmere clothing to keep in line with...

Everlane : Transparency : E-commerce

Big Ideas

Trading spaces

Global – Facebook has launched Marketplace, a peer-to-peer trading network.

Facebook : Social Commerce : Marketplace

Big Ideas

Team Tango

Global – Adidas is introducing its own network of dark social influencers, known as Tango Squads.

Anti-authenticity Marketing : Adidas : Dark Social

Big Ideas

Smartphone shopping

Global – Consumers are increasingly turning to smartphones for convenience shopping, as sales from mobile apps now outrank those from mobile web c...

Mobile Commerce : Convenience Culture : Retail Futures Report 2016

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