Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Paradigms 2024: Future of Branding

Brand storytelling and the evolving definition of creativity were hot topics as well-known and emerging designers gathered in Rome to determine the future of branding

Markets

The Rise of Inclusive Travel 

From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront

Markets

State of Luxury: Singapore

Rising disposable income and affluence amongst Singaporeans, along with high-spending international business and leisure travellers, are boosting Singapore’s luxury outlook

Big Ideas

Paris Fashion Week SS25

Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Paris Fashion Week

Big Ideas

Material Matters 2024

Material Matters 2024 edition didn’t disappoint in highlighting innovative material intelligence

Big Ideas

Free ride

New York – Uber is hoping to inspire customer loyalty with an unlimited-ride scheme in Manhattan.

Big Ideas

Video: Snap to it

Global – MTV is one of the first brands to innovate with video on Snapchat’s Discover publishing platform.

MTV : Snapchat : Gen Viz

Big Ideas

Luxe Pack Monaco 2016: Overview

Changing definitions of luxury and new emerging digital applications have forced manufacturers to re-assess what is important to consumers.

Luxe Pack : Packaging : Whole-system Thinking

Big Ideas

Portion control

UK – The government has announced plans to advise restaurants on the size of their portions as part of its campaign against obesity.

Nutrition Wars : Jeremy Hunt : Portion Size

Big Ideas

Safety in numbers

Germany – In an industry first, several German car-makers will share live sensor data between their vehicles to improve safety.

Mapping : Brand Collaboration : Connected Cars

Big Ideas

London Design Festival 2016: Top 10

Luxury brands took over this year’s festival with major installations, while a variety of universities, museums and independent studios focused on ...

London Design Festival 2016 : Spatial Installation : London Design Biennale

Big Ideas

Party live

US – The Houseparty app enables Gen Viz consumers to visually communicate en masse with group video calls.

Houseparty : Gen Viz : Livestreaming

Big Ideas

Amazon first

US – A majority of American consumers use Amazon as the first step on their path to purchase, a recent survey has found.

Amazon : Shopping Habits : E-commerce

Big Ideas

Sunscreen for all

US – Unsun is a new tinted suncream that works on all skin tones.

Unsun : Inclusive Beauty : Sun Care Market

Big Ideas

Hell is other people

Global – An extensive new survey reveals contemporary attitudes to rest.

Rest Test : The Optimised Self : Mindfulness

Big Ideas

Playing to young athletes

Global – Sportswear brand Under Armour has created an interactive Snapchat game to engage with a younger audience.

Under Armour : Gen Viz : Snapchat

Big Ideas

Youth Marketing Strategy NYC 2016: Review

At the latest Youth Marketing Strategy (YMS) NYC show, youth culture experts spoke about the importance of experiences, authenticity and community-...

YMS NYC : Gen Viz : Anti-Authenticity

Big Ideas

Hello Moto

Global – Motorola takes aim at Apple with its new Hello Moto ad campaign.

Motorola : Brandstanding : Backlash Brands

Big Ideas

The party is over

UK – New research reveals that fewer British adults are frequenting nightclubs.

Mintel : Party-totallers : Festivals Market

Big Ideas

Snap election

US – Snapchat is trying to encourage younger US citizens to register to vote using celebrity-fronted ads.

Snapchat : Gen Viz : Digital Democracy

Big Ideas

Automatic learning

US – Chffr is a new app that crowdsources driver data to enable driverless cars to learn good driving practices.

Comma : Self-driving Cars : Chffr

Big Ideas

Sleep and shop

US – Furniture brand West Elm is opening a range of boutique hotels to enable consumers to experience its products before they buy.

Hotel : West Elm : Explorium Retail

Big Ideas

Ladder of success

Manchester – The Lad Bible has launched a new scheme to hire 16-year-old apprentices.

The Lad Bible : Gen Viz : Cheif Influence Officers

Big Ideas

Hybrid beauty

Global – Hybrid beauty is emerging as a popular cosmetics category as consumers increasingly demand multifunctional products.

Hybrid : Beauty Futures : Foundation

Big Ideas

Driving advertising home

US – Energy company Geostellar is extending its advertising reach by recruiting Uber and Lyft drivers as sales representatives.

Uber : The Sharing Economy : Uber Advertising

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