Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Food and Drink Market 2016: Part 1

Markets

Food and Drink Market 2016: Part 1

In 2016, innovative producers and increasingly vocal consumers empowered by social media are leading a revolution to reset the global dining agenda.
Social Media : Food & Drink : Global Market Overview
Sneaker school

Big Ideas

Sneaker school

US – Trainers designed by students from Pensole will be sold at Foot Locker following a partnership between the retailer and Asics.
Asics : The Learning Economy : Pensole Footwear Design Academy
London Design Festival 2016: Preview

Big Ideas

London Design Festival 2016: Preview

This year’s festival offers new perspectives on the urban experience and the future of the design industry in a post-Brexit reality.
Shoreditch Design Triangle : Victoria & Albert Museum : Product Design
MiVote counts

Big Ideas

MiVote counts

Australia – MiVote is a new app that proposes a direct democracy approach to government.
MiVote : Awakening Tech : Digital Democracy
Searching for style

Big Ideas

Searching for style

New York – Google is enabling luxury fashion brands to curate image-led search carousels during Fashion Week.
Google : New York Fashion Week 2016 : Mega-systems
Addressing discrimination

Big Ideas

Addressing discrimination

US – Home-sharing platform Airbnb is battling issues of discrimination with a new set of guidelines.
Airbnb : Sharing Economy : Backlash Brands
Gap transparency

Big Ideas

Gap transparency

US – Gap has emphasised the importance of transparency in manufacturing by releasing the names of its suppliers.
Gap Inc. : Transparency : Clothing Manufacturing
Stock take

Big Ideas

Stock take

Global – Adobe has launched its Creative Summer School content platform.
Adobe : The Learning Economy : Creative Summer School
Prête for business

Big Ideas

Prête for business

US – A new members-only service brings beauty styling to the sharing economy.
Prête : Beauty Futures : Concierge Service
Indie Beauty Expo: New York

Big Ideas

Indie Beauty Expo: New York

From caffeinated cosmetics to atmospheric aggressor skincare, we look at the top beauty trends from this year’s event.
Indie Beauty Expo : Beauty Futures : Niche Beauty
Life lessons in data skills

Big Ideas

Life lessons in data skills

Global – European business leaders are prioritising data and analytics skills in the recruitment process, according to new research.
Alteryx : Workplace Futures : Data Analysis
U-turn

Big Ideas

U-turn

UK – The government is placing return on investment (ROI) at the heart of its new advertising strategy.
UK Government : Advertising Futures : ROI
Can lab-grown meat rebrand?

Big Ideas

Can lab-grown meat rebrand?

US – The Good Food Institute is leading an effort to rebrand lab-grown meat as clean food in a bid to increase mass-market appeal.
Clean Food : Artificial Meat : Whole-system Thinking
Info-encers

Big Ideas

Info-encers

US – Condé Nast is using IBM’s super-computer to assist brands with their campaign-building.
Condé Nast : Influencer Marketing : IBM Watson
Total Beauty: Part 2

Markets

Total Beauty: Part 2

Part two of our special report examines a grown-up version of beauty that includes the best of wellness, health and fitness, and highlights the bes...
Beauty : Holistic : Wellness
Super-sweet 18

Big Ideas

Super-sweet 18

Italy – Teenagers are set to receive a €500 culture bonus from the government.
18app : The Learning Economy : Youth
E-motion Tracker

Big Ideas

E-motion Tracker

London – Blissify is a new Google extension that tracks facial movements to determine the negative emotions elicited by websites.
Blissify : Google Chrome Extension : Alexander Taylor
Brave new world

Big Ideas

Brave new world

US – Brave is an ad-blocking web browser that will now pay publishers with Bitcoins.
Brave : Ad-blocker : Bitcoin
Female finances

Big Ideas

Female finances

US – Ellevest is a new digital assets platform tailored specifically for female investors.
Ellevest : The Athena Woman : Sallie Krawcheck
Public-private partnerships

Big Ideas

Public-private partnerships

US – Uber is pitching itself as a cost-effective alternative to public transport.
Uber : Public-private : Altamonte-Florida
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