Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Paradigms 2024: Future of Branding

Brand storytelling and the evolving definition of creativity were hot topics as well-known and emerging designers gathered in Rome to determine the future of branding

Markets

The Rise of Inclusive Travel 

From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront

Markets

State of Luxury: Singapore

Rising disposable income and affluence amongst Singaporeans, along with high-spending international business and leisure travellers, are boosting Singapore’s luxury outlook

Big Ideas

Paris Fashion Week SS25

Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Paris Fashion Week

Big Ideas

Material Matters 2024

Material Matters 2024 edition didn’t disappoint in highlighting innovative material intelligence

Big Ideas

Ladder of success

Manchester – The Lad Bible has launched a new scheme to hire 16-year-old apprentices.

The Lad Bible : Gen Viz : Cheif Influence Officers

Big Ideas

Hybrid beauty

Global – Hybrid beauty is emerging as a popular cosmetics category as consumers increasingly demand multifunctional products.

Hybrid : Beauty Futures : Foundation

Big Ideas

Driving advertising home

US – Energy company Geostellar is extending its advertising reach by recruiting Uber and Lyft drivers as sales representatives.

Uber : The Sharing Economy : Uber Advertising

Big Ideas

Stay in touch

Tokyo – Sony’s Anywhere VR experience enables participants to use their smartphone in virtual reality (VR).

Sony : Phygital : Anywhere VR

Big Ideas

Chinese push

UAE – The government is planning to provide Chinese tourists with visas on arrival in a move to encourage spending.

UAE : Chinese Tourists : Chinese Middle-class

Big Ideas

FutureFest 2016: Review

This year’s show explored why brands are shifting towards purpose, empowerment, experimentation and transparency.

FutureFest : E-motional Economy : Convenience Culture

Big Ideas

Allo world

Global – Google has launched its own AI-powered messaging app.

Google Allo : AI-powered : Google Assistant

Big Ideas

Youth in crisis

UK – A new study suggests that young British adults are suffering a crisis of confidence.

Housing Crisis : Work-life Balance : Adultlescents

Big Ideas

Yeay for video

Germany – Yeay is a new video-only shopping app that combines retail and social media.

YEAY : Gen Viz : Video Shopping App

Big Ideas

Toy boy

US – Boy Story is a range of male dolls for boys that is designed to promote gender equality.

Boy Story : Neutral Culture : Action Dolls

Markets

Food and Drink Market 2016: Part 2

Why consumers are confused about nutritional guidelines, what will happen with fizzy drinks after the sugar tax and how alternative ingredients are...

Global Market Overview : Soda : Food & Drink Futures 2016

Big Ideas

High-spirit mixers

London – Merchant’s Heart is a new range of premium tonic waters designed to enhance the spirits they are mixed with.

Soda : Merchant’s Heart : Cocktail Futures

Big Ideas

Disposing of plastic cutlery

France – The French government has outlined plans to ban all cups and cutlery made from conventional plastic.

Energy Transition For Green Growth : Whole System Thinking : Packaging

Big Ideas

Hacking coffee

US – Hacker’s Brew is a nootropics-laced cold-brew coffee designed to offer peak mental performance.

Coffee : Optimised Self : Nootropics

Big Ideas

A sound course

Global – Levi’s has worked with best-selling artists to promote its new music courses for young people.

Levi's Music Project : The Learning Economy : Alicia Keys

Big Ideas

Bio-enhancement anxiety

US – American citizens fear biomedical technology that promises to enhance human abilities.

Bioenhancement : Awakening Tech : The Optimised Self

Big Ideas

Ad-vocation

Global – Many of the world’s most influential brand names have joined together to ensure a higher standard of online advertising.

Adblocking : The Coalition For Better Ads : Symbiotic Branding

Big Ideas

The Long Progress Bar 2016: Review

Artists and thinkers gathered to discuss radical responses to a world dominated by disruption and dislocation.

The Long Progress Bar 2016 : Dislocated World : Neutral Culture

Big Ideas

Autonomous Uber

US – Uber has introduced its first self-driving taxis in Pittsburgh as part of its UberX service.

Uber : Ride-share Market : Self-driving Cars

Big Ideas

A growing feeling

US – New research from Google Labs shows that South Korea and Finland are leading the way in autonomous sensory meridian response (ASMR) consume...

South Korea : Finland : Google Labs

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