Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Paradigms 2024: Future of Branding

Brand storytelling and the evolving definition of creativity were hot topics as well-known and emerging designers gathered in Rome to determine the future of branding

Markets

The Rise of Inclusive Travel 

From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront

Markets

State of Luxury: Singapore

Rising disposable income and affluence amongst Singaporeans, along with high-spending international business and leisure travellers, are boosting Singapore’s luxury outlook

Big Ideas

Paris Fashion Week SS25

Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Paris Fashion Week

Big Ideas

Material Matters 2024

Material Matters 2024 edition didn’t disappoint in highlighting innovative material intelligence

Big Ideas

Frugal fashion

Global – New research shows that luxury discount purchases are on the rise as consumers seek to spend less to stay fashionable.

Outlet Stores : NPD Group : Discount Fashion

Big Ideas

Fitbit for all

US – Chicago is being fitted with a network of sensors designed to monitor the health of the city.

Array Of Things : Chicago : Pollution

Big Ideas

Uber loyalty

US – Uber is riding out the sharing economy backlash with a new loyalty system that gives back to the community.

Uber : Local Offers : The Sharing Economy

Big Ideas

Speak ’n’ sleep

US – Aloft Hotels is experimenting with integrating Apple’s Siri service into guest rooms, creating a fully voice-activated experience.

Aloft Hotels : Apple Siri : Voice Activated

Big Ideas

Facebook solution

Global – Facebook is launching a new version of Facebook Offers designed to prevent users from leaving the app as they navigate.

Facebook : Discounts : Facebook Offers

Big Ideas

Professional freelancers

US – Business networking platform LinkedIn has launched a new service that enables users access to the gig economy.

LinkedIn : Freelance Economy : Professional Network

Big Ideas

Spornosexual selfies

UK – Research by the University of East Anglia has found that austerity is encouraging young men to use their bodies as brands.

University Of East Anglia : Spornosexual : Instagram

Big Ideas

Fitness formula

US – STYR Labs is pioneering tailored nutrition with its new personalised multivitamin and protein packs.

STYR Labs : Supplements : Activity Tracker

Big Ideas

Login for luxury

China – Christian Dior has offered its iconic Lady Dior bag for sale on WeChat.

Christian Dior : WeChat : Mobile App

Big Ideas

Light liquor

New York – Japanese whisky brand Suntory has launched a new pale, delicately flavoured malt targeted at a younger market.

Toki : Suntory : Scottish Bourbon

Big Ideas

Mr Robot returns

US – Mr Robot is a new mobile game that borrows its narrative from the eponymous show.

Mr. Robot : Night School Studio : Mobile Game

Big Ideas

Health-tracker

North America – Apple has acquired healthcare start-up Gliimpse.

Apple : Big Friendly Data : Gliimpse

Big Ideas

Back to school

US – The end-of-summer sales boost that comes with back-to-school purchases is already under way, so what can we expect from this season?

Generation D : Athleisure : Back-to-School

Big Ideas

Vote of confidence

San Francisco – The Democracy Earth Foundation has created a platform for decentralised governance powered by the blockchain.

Blockchain : Digital Democracy : Referendum

Markets

Total Beauty: Part 1

Beauty is breaking free from the confines of cosmetics and skincare, and taking its place in the modern wellness pantheon, incorporating aspects of...

Sport : Welness : Athleisure

Markets

Placemaking Market

Waves of migration, economic boom and bust, and technological disruption continue to transform the physical, emotional and cultural landscapes of c...

Placemaking : Revelation Brands : Change Catalysts

Big Ideas

Coding made cool

North America – Start-up company Vidcode is promoting coding among young people with the launch of its Snapchat filter competition.

Vidcode : The Learning Economy : Snapchat

Big Ideas

Recording your Lifestage

Global – Facebook has launched a new network designed exclusively for the under-21s.

Facebook : Gen Viz : Lifestage

Big Ideas

Fast food in one click

Japan – Amazon’s new one-click feature enables viewers to buy selected foods included in videos on their subscription channel.

Amazon : 1-Click : Digital TV

Big Ideas

Style and influence

China – Fashion app Lawo seamlessly brings together influencer marketing and luxury styling.

Lawo : Influencer Marketing : Luxury Futures

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