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Behaviours
Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Big Ideas
Decolonising Data Privacy
To earn and retain consumers’ trust via ethical data handling strategies, businesses can learn from Indigenous cultures prioritising data consent, ...
Data Protection
:
Technology
:
Decolonisation
Big Ideas
Brand Innovation Debrief: Snap’s Retail Play
Facing stiff competition in the social media market, Snapchat’s developer is bringing its expertise in augmented reality to advertisers, online sto...
Media
:
Entertainment
:
Retail
Big Ideas
The Future of Drinks: Imbibe Live 2023
Sustainability, health and the quest for a perfect summer spritz were the defining themes at 2023’s Imbibe Live, the UK’s leading drinks trade show.
Drink
:
Hospitality
:
Alcoholic Beverages
Markets
Gastro Gaming Market
Joining forces with video game publishers, food and drink brands are turning to gaming to offer tastes, skins and experiences that are transcending...
Food & Drink
:
Gaming
:
Food
Markets
Virtual Accessibility Market
Virtual reality’s rise from a gaming tool to an engaging accessibility gateway is expanding the frontiers of inclusivity and opening up a playgroun...
Technology
:
Virtual Reality Market
:
VR
Big Ideas
Six Fashion Brands Deploying EQ-Commerce Strategies
As consumers expect brands to deliver super-personalised offers, meet the fashion businesses turning to EQ-Commerce strategies to help strengthen t...
Fashion
:
Retail
:
EQ-commerce
Big Ideas
Cannes Lions 2023: AI Mania and the Meh-taverse
The 2023 Cannes Lions International Festival of Creativity delved into AI obsession, the future of influencer marketing and a lukewarm depiction of...
Media
:
Advertising
:
Technology
Markets
Brewing Coffee Futures
The wellbeing and carbon footprint concerns of Conscious Consumers are pushing innovative coffee brands to shift their focus on quality, sustainabi...
Coffee
:
Coffee Plus
:
Coffee Shop
Big Ideas
Three Takeaways from VivaTech 2023
At Europe’s biggest start-up and tech event, VivaTech (14–17 June, Paris), AI was unsurprisingly the dominating topic, but also notable were new au...
Technology
:
Design
:
Retail
Big Ideas
Five Skincare Ingredients to Watch
Consumer priorities around skin barrier health are growing, leading to a rise in new ingredients and formulations that aim to repair, strengthen an...
Beauty
:
Skincare
:
Ingredients
Big Ideas
Gen Z and Luxury’s Future: FT Business of Luxury 2023
The 2023 FT Business of Luxury summit held in Monaco (21–23 May) offered a deep dive into decoding Gen Z consumers and the ensuing implications for...
Luxury
:
Gen Z
:
Youth
Markets
Inclusive Fashion Market
With the fashion industry slowly recognising the needs of underserved consumers, smaller segments are emerging to close the inclusivity gap.
Fashion
:
Design
:
Identities
Markets
AI Optimism Market
Pushing back on doom, dive into the AI boom’s potential to make consumers healthier, more productive and equal.
AI
:
Creativity
:
Technology
Big Ideas
Bleisure Redefined
Initially capturing work and leisure fusions for business travellers, the Bleisure concept is now rapidly changing the travel industry.
Travel
:
Work States
:
Bleisure
Big Ideas
Three Takeaways from the Walpole British Luxury Summit 2023
The new luxury world order, tomorrow’s consumers and good luxury were hot topics at the Walpole British Luxury Summit 2023 in London.
Luxury
:
Sustainability
:
Technology
Big Ideas
How Travel Retail is Evolving
For the travel retail marketplace, Chinese shoppers are still the predominant target customers as they resume overseas trips. We round up key insig...
Retail
:
Travel
:
Beauty
Big Ideas
World Retail Congress 2023: Resilient Retail Futures
World Retail Congress 2023 in Barcelona explored how innovators are embracing purpose, transformation and resilience in the aftershock of global cr...
Technology
:
Retail
:
Sustainability
Big Ideas
Five Beauty Retailers Deploying EQ-Commerce Strategies
Beauty brands are investing in store experiences that deliver tailored services and bespoke interactions, where each touchpoint informs consumer pr...
EQ
:
E-commerce
:
Commerce
Markets
Luxury Members’ Club Market
In the post-Covid-19 inflationary landscape, affluents are flocking to third spaces to socialise, connect and indulge in lavish lifestyles behind c...
Luxury
:
Travel & Hospitality
:
Society
Big Ideas
Four Luxury Fashion Brands Stepping into the Home
As consumers spend more time and money upgrading home spaces, luxury fashion brands are racing to develop dedicated homeware lines.
Luxury
:
Fashion
:
Design
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