Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Fastronomic Foodies

Communities

Fastronomic Foodies

For Fastronomic Foodies, food must be convenient and high quality. Meet the tastemakers who prepare, replace and source the best ingredie...
Convenience Culture : Fast Food : Soylent
Party-totallers

Communities

Party-totallers

Tired of a culture that normalises inebriation and places alcohol at the centre of every event, Party-totallers are shunning the shots, beer and ...
Party-totallers : The Optimised Self : Non-alcoholic
Linked-India

Big Ideas

Linked-India

India – LinkedIn has announced that it will launch a suite of products and services in the lucrative subcontinent market.
LinkedIn : Mobile Market : India
Food and Drink Market 2016: Part 1

Markets

Food and Drink Market 2016: Part 1

In 2016, innovative producers and increasingly vocal consumers empowered by social media are leading a revolution to reset the global dining agenda.
Social Media : Food & Drink : Global Market Overview
Sneaker school

Big Ideas

Sneaker school

US – Trainers designed by students from Pensole will be sold at Foot Locker following a partnership between the retailer and Asics.
Asics : The Learning Economy : Pensole Footwear Design Academy
London Design Festival 2016: Preview

Big Ideas

London Design Festival 2016: Preview

This year’s festival offers new perspectives on the urban experience and the future of the design industry in a post-Brexit reality.
Shoreditch Design Triangle : Victoria & Albert Museum : Product Design
MiVote counts

Big Ideas

MiVote counts

Australia – MiVote is a new app that proposes a direct democracy approach to government.
MiVote : Awakening Tech : Digital Democracy
Searching for style

Big Ideas

Searching for style

New York – Google is enabling luxury fashion brands to curate image-led search carousels during Fashion Week.
Google : New York Fashion Week 2016 : Mega-systems
Addressing discrimination

Big Ideas

Addressing discrimination

US – Home-sharing platform Airbnb is battling issues of discrimination with a new set of guidelines.
Airbnb : Sharing Economy : Backlash Brands
Gap transparency

Big Ideas

Gap transparency

US – Gap has emphasised the importance of transparency in manufacturing by releasing the names of its suppliers.
Gap Inc. : Transparency : Clothing Manufacturing
Stock take

Big Ideas

Stock take

Global – Adobe has launched its Creative Summer School content platform.
Adobe : The Learning Economy : Creative Summer School
Prête for business

Big Ideas

Prête for business

US – A new members-only service brings beauty styling to the sharing economy.
Prête : Beauty Futures : Concierge Service
Indie Beauty Expo: New York

Big Ideas

Indie Beauty Expo: New York

From caffeinated cosmetics to atmospheric aggressor skincare, we look at the top beauty trends from this year’s event.
Indie Beauty Expo : Beauty Futures : Niche Beauty
Life lessons in data skills

Big Ideas

Life lessons in data skills

Global – European business leaders are prioritising data and analytics skills in the recruitment process, according to new research.
Alteryx : Workplace Futures : Data Analysis
U-turn

Big Ideas

U-turn

UK – The government is placing return on investment (ROI) at the heart of its new advertising strategy.
UK Government : Advertising Futures : ROI
Can lab-grown meat rebrand?

Big Ideas

Can lab-grown meat rebrand?

US – The Good Food Institute is leading an effort to rebrand lab-grown meat as clean food in a bid to increase mass-market appeal.
Clean Food : Artificial Meat : Whole-system Thinking
Info-encers

Big Ideas

Info-encers

US – Condé Nast is using IBM’s super-computer to assist brands with their campaign-building.
Condé Nast : Influencer Marketing : IBM Watson
Total Beauty: Part 2

Markets

Total Beauty: Part 2

Part two of our special report examines a grown-up version of beauty that includes the best of wellness, health and fitness, and highlights the bes...
Beauty : Holistic : Wellness
Super-sweet 18

Big Ideas

Super-sweet 18

Italy – Teenagers are set to receive a €500 culture bonus from the government.
18app : The Learning Economy : Youth
E-motion Tracker

Big Ideas

E-motion Tracker

London – Blissify is a new Google extension that tracks facial movements to determine the negative emotions elicited by websites.
Blissify : Google Chrome Extension : Alexander Taylor
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