Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Paradigms 2024: Future of Branding

Brand storytelling and the evolving definition of creativity were hot topics as well-known and emerging designers gathered in Rome to determine the future of branding

Markets

The Rise of Inclusive Travel 

From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront

Markets

State of Luxury: Singapore

Rising disposable income and affluence amongst Singaporeans, along with high-spending international business and leisure travellers, are boosting Singapore’s luxury outlook

Big Ideas

Paris Fashion Week SS25

Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Paris Fashion Week

Big Ideas

Material Matters 2024

Material Matters 2024 edition didn’t disappoint in highlighting innovative material intelligence

Big Ideas

Anti-epidemic apparel

US – Consumer concern over the Zika virus has led stores to sell out of anti-mosquito clothing.

ExOfficio : Wearable Tech : Zika Virus

Big Ideas

Trust issues

UK – Marketing magazine Campaign has released a documentary that examines the issue of trust in the advertising industry.

Marketing : Trust : Ad-blocking

Big Ideas

Debt resistance

US – Millennials are refusing to engage with credit card companies to the alarm of financial institutions.

Millennials : The Age Of The Long Near : Credit Cards

Big Ideas

Fatigue fighter

Global – Media entrepreneur Arianna Huffington has stepped down from her role at The Huffington Post to launch a workplace wellness organisation.

Arianna Huffington : Thrive Global : Workplace Futures

Big Ideas

Deep-freeze clean eating

London – Dinner delivery start-up Everdine has raised the bar for convenient clean eating.

Everdine : Convenience Culture : Frozen Meals

Markets

Influencer Market

Influencer marketing enables brands to engage with fiercely loyal communities in an authentic and seamless way.

Influencer Market : Gen Viz : Anti-authenticity Marketing

Big Ideas

Virtual etiquette

US – A series of experiments by Daydream Labs examine how to mitigate the potential for rude or abusive behaviour in virtual reality.

Virtual Reality : Online Gaming : Google

Big Ideas

Beauty data trail

Seoul – South Korean beauty start-up Memebox is using data analytics to become the world’s fastest growing beauty brand.

Memebox : South Korean Beauty : Data Analytics

Big Ideas

Rejuvenating travel

Global – Wellness tourism is continuing to rise, with growth coming from new demographics and locations.

Wellness : Total Beauty : Tourism

Big Ideas

Bad education

UK – A new study questions the net costs and benefits of a UK university education.

Education : The Learning Economy : Generation D

Big Ideas

Pride of Britain

UK – New research from JWT shows that nearly half of British consumers feel that native brands should be spreading British values abroad.

Brexit : JWT : Recruitment

Big Ideas

Trash is treasure

Germany – Trash films do not stand in opposition to taste and education, according to a new study.

Trash Films : Anti-authenticity : Bad Taste

Big Ideas

House Vision 2016

A series of cross-industry collaborations and talks at Tokyo’s second House Vision exhibition examined the future of the home and the nature of the...

House Vision : Tokyo : Urbanism

Big Ideas

Senior service

US – GoGoGrandparent enables older adults to use ride-hailing services such as Uber without the need for a smartphone.

GoGoGrandparent : The Flat Age Society : Ride-share Market

Big Ideas

Surprise me

US – Pack Up + Go is a travel service with a twist: users only know where they are going when they get to the airport.

Pack Up + Go : Revelation Brands : Travel Experience

Big Ideas

Social emotions

Global – E-commerce website The Outnet has analysed the content of social media posts that relate to ‘thrill’ and ‘joy’ to examine what these emoti...

The Outnet : The Emotional Economy : Pulsar

Big Ideas

Personalised pills

US – Multiply Labs has developed a personalised pill that releases a predetermined dose of vitamins throughout the day.

Multiply Labs : The Optimised Self : Pills

Big Ideas

Hunger heroes

Texas – Unsung is a new app that enables individuals, restaurants and retailers to donate food to those in need.

Food Waste : Whole-system Thinking : Charity App

Big Ideas

Cash is out

London – Supermarket chain Waitrose has opened its first cashless store inside Sky’s head office building.

Waitrose : Cashless Futures : Retail

Big Ideas

Quick read

London – A new digital start-up enables customers to order titles from local bookshops and promises to deliver them within one hour.

NearSt : Retail Futures : Convenience

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