Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Paradigms 2024: Future of Branding

Brand storytelling and the evolving definition of creativity were hot topics as well-known and emerging designers gathered in Rome to determine the future of branding

Markets

The Rise of Inclusive Travel 

From inclusive cultural learning to accessible work and play, successful travel design must have people with disabilities at the forefront

Markets

State of Luxury: Singapore

Rising disposable income and affluence amongst Singaporeans, along with high-spending international business and leisure travellers, are boosting Singapore’s luxury outlook

Big Ideas

Paris Fashion Week SS25

Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Paris Fashion Week

Big Ideas

Material Matters 2024

Material Matters 2024 edition didn’t disappoint in highlighting innovative material intelligence

Big Ideas

Small-scale showrooms

Los Angeles – Tesla has collaborated with Nordstrom to give consumers a taste of life with an electric vehicle.

Tesla : Nordstrom : Showroom

Big Ideas

Cannes Lions 2016: Moment of calm

Cannes Lions 2016 – Cyborg anthropologist Amber Case and HackerAgency global chief creative officer Haydn Sweterlitsch discussed the coming age of ...

Cannes Lions 2016 : The Internet Of Things : Hackerspace

Big Ideas

Saucy secret

US – One Hop Kitchen is a new food brand that offers insect-based versions of family favourite pasta sauces.

Insect Protein : Nutrition : Sustainable

Big Ideas

Design Miami/Basel 2016: Review

Design Miami/Basel is moving away from its conservative roots and embracing emotionally rich approaches to contemporary luxury.

Design Miami/Basel : Luxury : Product Design

Big Ideas

Spice trade

Singapore – The Sambal Exchange Project uses food as a tool to examine the value of personal relationships.

Food : Sambal : New Bricolage Living

Big Ideas

Pay and display

Ireland – Raffler is an app that gives people the chance to win cash prizes in exchange for watching two adverts per day.

Raffler : Advertising : Ad Blockers

Big Ideas

Happiness index

China – Generation D cares less about money, according to a new report by agency OMD China.

Happiness Index : China : Gen Viz

Big Ideas

Beaming out

London – BuzzFeed UK has live streamed a public debate with senior politicians via Facebook ahead of the EU referendum vote.

Buzzfeed UK : Politics : Live Streaming

Communities

Beauty Mavericks

The Beauty Mavericks have gone their own way, creating their own products and services to cater for their specific beauty needs.

Inclusive Beauty : Neutral Culture : Curl Power

Big Ideas

Read all about it

Global – There is life for long-form articles on mobile after all, according to a study by Pew Research Center.

Pew Research Center : News : Mobiles

Big Ideas

Cannes Lions International Festival of Creativity 2016: Preview

The advertising, marketing and media industries’ annual celebration of the past year’s creativity.

Cannes Lions International Festival Of Creativity : 2016 : Advertising Futures

Big Ideas

Augmented money

UK – The Bank of England has teamed up with augmented reality (AR) app Blippar to introduce the new £5 note.

Blippar : The New Fiver : Augmented Reality

Big Ideas

Balanced coverage

New York – SupChina is a new online publication that aims to offer a comprehensive picture of contemporary China.

SupChina : News Media : Curated Content

Markets

Destination Retail: Part 1

The future of physical shopping is about creating a desire for destination and a location-specific brand experience.

Experiential : Destination Retail : Explorium Retail

Communities

Holistic Athletes

A desire to balance their minds, meals and bodies as well as their skin keeps Holistic Athletes looking as good as they feel.

The Optimised Self : Fitness : Wellness

Big Ideas

Brand of character

London – Graduate Fashion Week has teamed up with IBM to match students to brands that share similar personality traits.

IBM : Graduate Fashion Week : E-motional Economy

Big Ideas

Money in make-up

Global – The luxury cosmetics industry is experiencing a boom among the selfie generation.

Cosmetics : Generation D : Real Talk Beauty

Big Ideas

Helsinki’s experiment

Finland – The city of Helsinki is searching for its first chief design officer (CDO).

Helsinki : Collaborative Cities : Placemaking

Big Ideas

Screenshot shopping

UK – Digital media company PopSugar has found a way to make Snapchat shoppable using emoji-based codes.

PopSugar : E-commerce : Emoticode

Big Ideas

Shared vision

Seattle – T-Mobile is rewarding its customers with shares in the company.

T-Mobile : The Immortal Brand : Customer Loyalty

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