Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

What’s next?

Big Ideas

What’s next?

Global – Google has revealed its vision for ubiquitous virtual reality and smart search typing at I/O 2016.
Google : I/O 2016 : The Dawn Of The Mega-systems
Sharing is caring

Big Ideas

Sharing is caring

San Francisco – Uber and Parkmerced are offering new property tenants $100 a month if they agree to go car-free.
Uber : The New Value Economy : Parkmerced
Ice queens

Big Ideas

Ice queens

UK – Supermarket Iceland has joined the vlogger bandwagon by teaming up with parenting network Channel Mum.
Iceland : Channel Mum : Marketing
Photo opportunity

Big Ideas

Photo opportunity

US – New app Pay Your Selfie enables consumers to receive money for taking selfies that feature branded products.
Pay Your Selfie : Influencers : The New Value Economy
Decoded Fashion London 2016: Show Review

Big Ideas

Decoded Fashion London 2016: Show Review

The fashion industry is increasingly championing revelation, curation and social retail in order to win long-term customer loyalty.
Decoded Fashion London : Revelation Brands : Gen Viz
Power to pedestrians

Big Ideas

Power to pedestrians

Barcelona – The city of Barcelona is undergoing a major restructuring in a bid to reduce traffic and create more pedestrian spaces.
Barcelona : Traffic : Placemaking
Health Treat

Big Ideas

Health Treat

Denmark – Health app Treat fights anti-inflammatory diseases such as psoriasis by providing users with a personal nutrition coach.
Treat : The Optimised Self : Personal Appsistants
Workplace wellness

Big Ideas

Workplace wellness

US – A collaboration between three US agencies has produced a new ratings system for workplace wellness.
Bleisure : Wellness : The Optimised Self
Make room

Big Ideas

Make room

UK – Many of Britain’s supermarkets are selling off their parking lots to make way for new housing developments.
Supermarkets : Housing : Urban Development
NYCXDESIGN 2016: Review

Big Ideas

NYCXDESIGN 2016: Review

NYCxDesign continues to grow, with new venues popping up throughout the city and two weeks worth of events.
NYCxDesign : Whole-system Thinking : Design
Circle of trust

Big Ideas

Circle of trust

US – Social media users are almost as likely to trust influencers as they are their friends, according to a new study.
Twitter : Influencer Marketing : Gen Viz
Live on Earth

Big Ideas

Live on Earth

Global – Facebook has launched an interactive map of the world that enables users to browse live video content.
Live Streamers : Facebook : Live Streaming
Fruitful enterprise

Big Ideas

Fruitful enterprise

Monterrey, Mexico – Eat Limmo is a start-up that is tackling food waste by sourcing ingredients made from seeds and peelings.
Eat Limmo : Waste : Fruits
Free for all

Big Ideas

Free for all

New York – Feeding the 5000 is a food festival where all the ingredients are sourced from food waste.
Trash To Table : Food Waste : Dan Barber
Convenience food

Big Ideas

Convenience food

New York – Ando is a new delivery-only restaurant concept and app.
Ando : Food & Drink : Frictionless Retail
Mind mall

Big Ideas

Mind mall

Australia – Online auction house eBay has launched a virtual reality department store.
Ebay : VR : Department Store
The Spotify show

Big Ideas

The Spotify show

Global – Spotify is aiming to broaden its consumer base by expanding its video services with the release of 12 original series.
Spotify : Netflix : YouTube
Material change

Big Ideas

Material change

US – Car-maker Ford has developed a CO2-based foam to replace petroleum-based parts in its vehicles.
Ford : CO2 Emissions : Plastics
Second skin

Big Ideas

Second skin

US – Researchers at MIT have developed a second skin that could replace make-up.
Olivo Labs : Second Skin : Cosmetics
Retail Market 2016: Part 2

Markets

Retail Market 2016: Part 2

In Part 2 of our look at the retail market in 2016, we examine how off-price retail, delivery disruption and a rethinking of loyalty are affecting ...
Delivery Service : Off-price : Discount Retailers
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