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Behaviours
Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Markets
Sacred Sojourns
Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.
Markets
Gen Z’s Mall Revival
For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.
Markets
The Bromeopathy Market
Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fuel their masculinity.
Markets
The Sexuwellness Men’s Market
Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.
Markets
Cortisol Control
Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.
Big Ideas
The Download: Milan Fashion Week Autumn/Winter 2024
Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Milan Fashion Week.
Luxury
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Fashion
:
Design
Behaviours
FemFin: Female-forward Finance
A report from The Future Laboratory and Allied Irish Banks (AIB) reveals how women are pioneering a financial system change – global banks and fina...
Finance
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Investment
:
Society
Big Ideas
The Download: London Fashion Week Autumn/Winter 2024
Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from London Fashion Week.
Luxury
:
Fashion
:
Design
Markets
Saudi Arabia: Luxury Beauty & Wellness
Our latest report explores Saudi Arabia’s commitment to fostering a health renaissance, with high-end retreats and holistic beauty brands all on th...
Wellness
:
Beauty
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Health
Big Ideas
Five Must-See Hyperphysical Stores in New York
From appointment abodes to new third spaces designed for meditative browsing, these new stores have turned the Big Apple into a hyperphysical shopp...
Retail
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Fashion
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Luxury
Big Ideas
The Download: New York Fashion Week Autumn/Winter 2024
Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from New York Fashion Week.
Fashion
:
Luxury
:
Design
Big Ideas
Five Luxury Leisure Pop-Ups
As the personal luxury goods market rebounds and consumers continue to seek out experiences across travel, leisure and dining, luxury brands are di...
Luxury
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Travel & Hospitality
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Retail
Markets
Sports Tourism Market
There’s an increasing demand for performance-enhancing and remedial holidays catering for fitness and sport enthusiasts who want professional, best...
Sports
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Wellness
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Entertainment
Markets
Authentic Avatars
Meet the innovators adopting an intersectional approach to make digital avatars more authentic.
Gaming
:
Pop-culture & Media
:
Technology
Big Ideas
Luxury’s Food Strategies
From high fashion embracing high flavours to pantry staples becoming status symbols, brands are getting creative about turning eating into a luxury...
Luxury
:
Food & Drink
:
Retail
Big Ideas
NRF 2024 Retail’s Big Show: Community, Luxury and Loyalty
At the biggest retail conference in the US, all eyes were on experiential retail, the evolution of the luxury consumer and the critical role of loy...
Retail
:
Events
:
Luxury
Behaviours
Emerging Youth: Nigeria
Scarred by years of social unrest and a cost of living crisis, Nigerian Gen Z are split between hopes of creativity in local music and film and a g...
Youth
:
Nigeria
:
Nigeria
Big Ideas
CES 2024: Smart Living Futures
The 100th edition of the Consumer Electronics Show (CES) peeled back the curtain on life in the 2030s, where flying electric vehicles, intelligent ...
Technology
:
CES 2024
:
Automotive
Markets
Spirits Innovations
From glassless packaging to raicilla, sotol and aquavit, we are likely to see a variety of innovations in the spirits market in 2024 as it weathers...
Sustainability
:
Food & Drink
:
Technology
Big Ideas
Urban Bathing
An ancient ritual with a firm place in many cultures, communal bathing is undergoing a revival in urban areas.
Wellness
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Health
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Bathing
Big Ideas
Destination Debrief: Hainan
China’s Hawaii has turned its tropical forests and pristine beaches into a destination for both local and global luxury consumers seeking an authen...
China
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Hainan Island
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Hainan
Big Ideas
Brand Innovation Debrief: Elf Beauty
In 2023, Elf Beauty secured its position as Gen Z’s cosmetics brand of choice. From duping Dior to capitalising on Jennifer Coolidge’s rebounded ce...
Beauty
:
Gen Z
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E.l.f Beauty
Markets
Redesigning Higher Education Spaces
From fostering wellbeing to embracing climate consciousness and immersive tech, we explore how higher education spaces are evolving to meet the div...
Higher Education
:
Future Of Education
:
Remote Learning
Big Ideas
Brand Innovation Debrief: Loewe
Spearheaded by fashion mastermind Jonathan Anderson, the Spanish luxury house is reaching new heights and mainstream appeal, without compromising o...
Fashion
:
Luxury
:
Pop Culture & Media
Big Ideas
Envisioning Tomorrows: Dubai Future Forum 2023
Described as the world’s largest gathering of futurists, Dubai Future Forum envisaged an array of futures, all focused on compassion, care and coll...
Dubai Futures Forum
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Event
:
Tomorrow's Leadership
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