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Boomers
Born 1946–1964, Boomers are generally goal-orientated, self-assured and resourceful, having thrived off post-war prosperity and still intent on shaping the world their way.
Macro Trends
Boomers Now and Next
There is an upcoming milestone in the Boomers’ generational journey. By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way
Viewpoints
Youth Culture's Flat Age Future
TikTok trends were once thought of as the epitome of youth culture. Now, senior creators and retirement hobbies are blurring the lines between old and new generations
Markets
Grandpeers Market
In a mindset shift among older consumers, grandparents are becoming grandpeers, sharing platforms with their grandchildren and keen to collaborate
Micro Trends
She is Mother
Talented women over 60 are finally getting their flowers and making more money than in their 20s in Hollywood, in modelling and on TikTok
Viewpoints
Inter-Generational Workforces
Companies that radically change the way they employ over-50s and embrace an inter-generational workforce will win the battle for workplace talent
Big Ideas
I Care button breaks the Facebook ‘like’ mould
I Care button breaks the Facebook ‘like’ mould
Facebook
:
I Care
:
Search
Big Ideas
Ageing British population racks up large debts
Ageing British population racks up large debts
Finance
:
Boomerang Boomers
:
Retirement Income
Big Ideas
China overtakes US in demand for luxury watches
China overtakes US in demand for luxury watches
Japan
:
Watches
:
Rolex
Markets
India Travel & Hospitality Market
Rising affluence is sending millions of Indian travellers overseas, challenging social norms and building a new market in luxury pilgrimages.
McKinsey Global Institute
:
Pacific Asia Travel Association
:
IPK International
Big Ideas
Court case leaves Chivas Regal in low spirits
Court case leaves Chivas Regal in low spirits
Chivas Regal
:
Whisky
:
Branding
Markets
Brazil Travel & Hospitality Market
Educated and affluent Brazilian entrepreneurs are hurrying home from across the globe to share in the riches of their booming country. For the firs...
Brazil
:
Brazilian Justice Ministry
:
Zarpo
Big Ideas
Luxury consumers will buy online in a flash
Luxury consumers will buy online in a flash
E-commerce
:
Flash Sales
:
Luxury Spending
Big Ideas
Mid-market retail brands feel the squeeze in UK
Mid-market retail brands feel the squeeze in UK
Aldi
:
Lidl
:
Waitrose
Big Ideas
Downturn forces US Boomers to work for longer
Downturn forces US Boomers to work for longer
Finance
:
Bureau Of Labor Statistics
:
Savings
Big Ideas
Chinese consumers drive record cognac sales
Chinese consumers drive record cognac sales
Cognac
:
China
:
France
Micro Trends
Last Chance Travel & Hospitality
In a world in which wild places and wild things are threatened by climate change and the resource and food demands of 7bn humans, a new travel move...
Tourism
:
Destinations
:
Trekking
Big Ideas
Record year for Rolls-Royce amid bespoke demand
Record year for Rolls-Royce amid bespoke demand
Rolls-Royce
:
Bespoke
:
Cars
Big Ideas
New flavours add spice to US whiskey market
New flavours add spice to US whiskey market
Whiskey
:
Jim Beam
:
Jack Daniels
Big Ideas
M-commerce gives US consumers the upper hand
M-commerce gives US consumers the upper hand
M-commerce
:
Shopping
:
Digital
Big Ideas
US health programme keeps Boomers fit for work
US health programme keeps Boomers fit for work
Boomers
:
Retiremant
:
Craftsmanship
Big Ideas
Budgeting drinkers lift spirits with luxury brands
Budgeting drinkers lift spirits with luxury brands
Recession
:
Ivan Menezes
:
Ciroc
Big Ideas
Retailers are old hands at targeting elderly
Retailers are old hands at targeting elderly
Japan Market
:
Ueshima
:
Stores For Elderly
Big Ideas
Luxury Travel & Hospitality paves the way for hotel growth
Luxury Travel & Hospitality paves the way for hotel growth
BRICs
:
Four Star Hotels
:
Three Star Hotel
Viewpoints
Simon Thompson : Five-star hotel retail
Raddleman CEO Simon Thompson talks about five-star hotel retail.
Simon Thompson
:
Hotel Retail
:
Luxury
Big Ideas
Rich consumers use the internet differently
Rich consumers use the internet differently
Digital
:
Check-in Culture
:
Amortal
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