Boomers

Born 1946–1964, Boomers are generally goal-orientated, self-assured and resourceful, having thrived off post-war prosperity and still intent on shaping the world their way.

Boomers Now and Next
Youth Culture's Flat Age Future
Grandpeers Market
She is Mother
Inter-Generational Workforces
Boomers seek a new age of youthful branding

Big Ideas

Boomers seek a new age of youthful branding

Boomers seek a new age of youthful branding
Youth : Youthful : Age
New generation ushers in a storm in a teacup

Big Ideas

New generation ushers in a storm in a teacup

New generation ushers in a storm in a teacup
Herbal : Fruit Tea : Rooibos
Consumers set to home in on the essentials

Big Ideas

Consumers set to home in on the essentials

Consumers set to home in on the essentials
Shopping : Own-label : Economy
US Baby Boomers plan an active retirement

Big Ideas

US Baby Boomers plan an active retirement

US Baby Boomers plan an active retirement
Travel : Bank Of America : Lifestyle
Jérôme Sans : A glocal hotel experience

Viewpoints

Jérôme Sans : A glocal hotel experience

The idea:A glocal hotel experienceThe person:Words: Jonna DaglidenVisuals: Joanna Tulej
Hotels : Le Meridien : Jerome Sans
Travel & Hospitalitylers want to suit themselves at airports

Big Ideas

Travel & Hospitalitylers want to suit themselves at airports

Travel & Hospitalitylers want to suit themselves at airports
Self-service : India : South Africa
Long working hours means less me time in UK

Big Ideas

Long working hours means less me time in UK

Long working hours means less me time in UK
One Poll : Personal Time : Windows
European beauty market faces a smoother future

Big Ideas

European beauty market faces a smoother future

European beauty market faces a smoother future
France : Italy : Germany
Anti-ageing sector reaches maturity in Japan

Big Ideas

Anti-ageing sector reaches maturity in Japan

Anti-ageing sector reaches maturity in Japan
Japan : Anti-ageing : Mintel
Indian retailers see the potential of private labels

Big Ideas

Indian retailers see the potential of private labels

Indian retailers see the potential of private labels
India : New Delhi : Shoppers Stop
Over-50s catch the social networking bug

Big Ideas

Over-50s catch the social networking bug

Over-50s catch the social networking bug
Facebook : LinkedIn : Pew Research Center
Hair colour a grey area for over half of men

Big Ideas

Hair colour a grey area for over half of men

Hair colour a grey area for over half of men
Grooming : Aging : Hair Dye
Australia rules for 40% in holiday stakes

Big Ideas

Australia rules for 40% in holiday stakes

Australia rules for 40% in holiday stakes
Australia : Japan : Nielsen
Baby Boomers make organic the food of choice

Big Ideas

Baby Boomers make organic the food of choice

Baby Boomers make organic the food of choice
Food : Private-label : At The Source
Coffee capsule war brews in Europe

Big Ideas

Coffee capsule war brews in Europe

Coffee capsule war brews in Europe
Coffee : Coffee Capsules : Nespresso
Overseas visitors buy in to UK luxury sector

Big Ideas

Overseas visitors buy in to UK luxury sector

Overseas visitors buy in to UK luxury sector
Luxury Tourism : Global Blue : BRICs
Asians have an eye for brand communication

Big Ideas

Asians have an eye for brand communication

Asians have an eye for brand communication
Singapore : Brand Communication : Browsing
Life's luxuries are basic needs for Boomers

Big Ideas

Life's luxuries are basic needs for Boomers

Life’s luxuries are basic needs for Boomers
Internet : Luxuries : Retirement
Consumers prefer a drink made locally

Big Ideas

Consumers prefer a drink made locally

Consumers prefer a drink made locally
Alcohol : Local Beverages : Euromonitor
Consumers ditch the pub to drink at home

Big Ideas

Consumers ditch the pub to drink at home

Consumers ditch the pub to drink at home
Alcohol : Mintel : Off-premise
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