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Boomers
Born 1946–1964, Boomers are generally goal-orientated, self-assured and resourceful, having thrived off post-war prosperity and still intent on shaping the world their way.
Macro Trends
Boomers Now and Next
There is an upcoming milestone in the Boomers’ generational journey. By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way
Viewpoints
Youth Culture's Flat Age Future
TikTok trends were once thought of as the epitome of youth culture. Now, senior creators and retirement hobbies are blurring the lines between old and new generations
Markets
Grandpeers Market
In a mindset shift among older consumers, grandparents are becoming grandpeers, sharing platforms with their grandchildren and keen to collaborate
Micro Trends
She is Mother
Talented women over 60 are finally getting their flowers and making more money than in their 20s in Hollywood, in modelling and on TikTok
Viewpoints
Inter-Generational Workforces
Companies that radically change the way they employ over-50s and embrace an inter-generational workforce will win the battle for workplace talent
Big Ideas
GM on road to 1m luxury car sales in Brazil
GM on road to 1m luxury car sales in Brazil
Brazil
:
GM
:
Chevrolet
Viewpoints
Scott Galloway : Mobile luxury for New Millennials
L2 founder Scott Galloway talks about mobile luxury for New Millennials.
L2
:
Scott Galloway
:
New Millennials
Big Ideas
Formality meets Sport & Leisure in Milan fashion
Formality meets Sport & Leisure in Milan fashion
Milan
:
Milan Fashion Week
:
Italy
Big Ideas
UK customers judge companies on value
UK customers judge companies on value
Value
:
Convergys
:
Service
Big Ideas
Half of French households face age of value
Half of French households face age of value
Value
:
Less
:
Policy
Big Ideas
Eight in ten show a healthy interest in wellness
Eight in ten show a healthy interest in wellness
Jamie Oliver
:
Oprah Winfrey
:
Attitude
Big Ideas
UK accounts for a fifth of ready meals in Europe
UK accounts for a fifth of ready meals in Europe
Ready Meals
:
Recession
:
Dining Out
Big Ideas
Luxury law insists distributors have physical stores
Luxury law insists distributors have physical stores
Bricks-and-mortar
:
E-commerce
:
LVMH
Big Ideas
Boomer women staying loyal to beauty brands
Boomer women staying loyal to beauty brands
Fragrance
:
Change
:
Everyday
Big Ideas
Auto manufacturer crowdsources innovation
Auto manufacturer crowdsources innovation
Germany
:
Volkswagen
:
Hyve
Markets
Residential report
A more stable market, subtle surrounds and sustainable as standard – the global residential property market is rising once again.
Residential Property
:
Recession
:
Super-Rich
Big Ideas
Global exports of Scotch whisky increase
Global exports of Scotch whisky increase
Whisky
:
Scotch
:
Brazil
Big Ideas
Only here for the beer: women head to their local
Only here for the beer: women head to their local
Beer
:
Pubs
:
BitterSweet Partnership
Big Ideas
Luxury consumers now think before they buy
Luxury consumers now think before they buy
MasterCard
:
Bain
:
Boston
Big Ideas
Aesthetic device market grows
Aesthetic device market grows
Ageing
:
Anti-ageing
:
Global Markets Direct
Big Ideas
Rent a plot and grow in Germany
Rent a plot and grow in Germany
Germany
:
Frankfurt
:
Dusseldorf
Big Ideas
UK retail market to grow in next five years
UK retail market to grow in next five years
Best Buy
:
Victoria's Secret
:
Clas Ohlson
Big Ideas
Organic food sales decline in the UK
Organic food sales decline in the UK
Organic Food
:
Soil Association
:
Milk Please!
Big Ideas
DIY falls by a half amongst Boomers
DIY falls by a half amongst Boomers
DIY
:
Recession
:
Frugality
Big Ideas
Luxury holidays become affordable
Luxury holidays become affordable
Luxury Travel
:
Affordable Luxury
:
New York
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