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Boomers
Born 1946–1964, Boomers are generally goal-orientated, self-assured and resourceful, having thrived off post-war prosperity and still intent on shaping the world their way.
Macro Trends
Boomers Now and Next
There is an upcoming milestone in the Boomers’ generational journey. By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way
Viewpoints
Youth Culture's Flat Age Future
TikTok trends were once thought of as the epitome of youth culture. Now, senior creators and retirement hobbies are blurring the lines between old and new generations
Markets
Grandpeers Market
In a mindset shift among older consumers, grandparents are becoming grandpeers, sharing platforms with their grandchildren and keen to collaborate
Micro Trends
She is Mother
Talented women over 60 are finally getting their flowers and making more money than in their 20s in Hollywood, in modelling and on TikTok
Viewpoints
Inter-Generational Workforces
Companies that radically change the way they employ over-50s and embrace an inter-generational workforce will win the battle for workplace talent
Markets
Chinese luxury
China is set to become the number one luxury market in the world by 2015, according to PricewaterhouseCoopers. While most global markets have slump...
China
:
PricewaterhouseCoopers
:
Bain & Company
Markets
Global wealth
The world’s wealthiest consumer market has decreased by 14.9% to 8.6m individuals, and this group’s overall wealth has fallen to $32.8 trillion, a ...
World Wealth Report
:
HNWIs
:
Capgemini
Big Ideas
New Zealand wines set to bolster UK market in 2010
New Zealand wines set to bolster UK market in 2010
New Zealand
:
Wine
:
Sweet Wines
Big Ideas
European consumers prefer low-cost autos
European consumers prefer low-cost autos
Cars
:
Compact Cars
:
France
Markets
Miami monumentalism
Miami – As the dust from the crash settles and the markets readjust and recover, the frivolity of 00s art and design has run its course.
Miami
:
Considered Consumption
:
The Art Newspaper
Big Ideas
Consumers turning to crafted beers
Consumers turning to crafted beers
Beer
:
Craft Beer
:
Brewers' Association
Big Ideas
Denim gets tailor made
Denim gets tailor made
Milan
:
Denim
:
Jacob Cohën
Big Ideas
Luxury brands to embrace technology and social media
Luxury brands to embrace technology and social media
TechoLuxury
:
IHT Luxury
:
Suzy Menkes
Big Ideas
Green vineyards growing in number
Green vineyards growing in number
Wine
:
Conscientious Consumers
:
Green
Big Ideas
BRIC countries rescue luxury autos
BRIC countries rescue luxury autos
Frankfurt
:
BRICs
:
Luxury Cars
Big Ideas
Wealthy consumers connect with super-premium whiskies
Wealthy consumers connect with super-premium whiskies
Whiskey
:
Glenfiddich
:
Highland Park
Big Ideas
Cosmetic consumers choose high-end, boutique fragrances
Cosmetic consumers choose high-end, boutique fragrances
NPD Group
:
Fragrance
:
Diptyque
Big Ideas
Beer purchasing predicts consumer types
Beer purchasing predicts consumer types
Beer
:
Craft Beer
:
Recycling
Big Ideas
Posh nosh popular again as consumers continue to dine in
Posh nosh popular again as consumers continue to dine in
Waitrose
:
Tesco
:
Lidl
Big Ideas
Abandoned shopping carts follow customers online
Abandoned shopping carts follow customers online
Tealeaf
:
E-commerce
:
Criteo
Big Ideas
New mall attractions keep the customers coming
New mall attractions keep the customers coming
Shopping Malls
:
New York Times
:
NPD Group
Big Ideas
Bicycle sales riding high
Bicycle sales riding high
Bicycling
:
Cycle Show
:
Pashley
Big Ideas
Chocolate gives consumers a break from tough times
Chocolate gives consumers a break from tough times
Chocolate
:
Mintel
:
Recession
Big Ideas
Demand for scientific skincare boosts cosmeceuticals market
Demand for scientific skincare boosts cosmeceuticals market
Cosmeceuticals
:
Cosmetics
:
Science
Big Ideas
E-commerce overtakes real-world retail with frugal Chinese
E-commerce overtakes real-world retail with frugal Chinese
China
:
E-commerce
:
IResearch
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