Boomers

Born 1946–1964, Boomers are generally goal-orientated, self-assured and resourceful, having thrived off post-war prosperity and still intent on shaping the world their way.

Boomers Now and Next
Youth Culture's Flat Age Future
Grandpeers Market
She is Mother
Inter-Generational Workforces
Future of online retail is mobile

Big Ideas

Future of online retail is mobile

Future of online retail is mobile
Tommy Hilfiger : Iphone : Barnes & Noble
Brit shoppers fail to click and fill grocery baskets

Big Ideas

Brit shoppers fail to click and fill grocery baskets

Brit shoppers fail to click and fill grocery baskets
Mintel : Bricks-and-mortar : E-commerce
Lower-alcohol wines set to take off

Big Ideas

Lower-alcohol wines set to take off

Lower-alcohol wines set to take off
Wine : Low-alcohol : Wine Spirit And Trade Association
Consumers seek out artisanal beer

Big Ideas

Consumers seek out artisanal beer

Consumers seek out artisanal beer
Belgium : Craft Beer : Artisanal
Luxury takes off in Singapore

Big Ideas

Luxury takes off in Singapore

Luxury takes off in Singapore
Singapore : Luxury : Shopping Malls
Small car luxe

Micro Trends

Small car luxe

Owning a small car no longer needs to be a sign of diminished wealth. A new type of luxurious small car is catering for well-off city-based custome...
Compact : Car : Fuel-efficient
Japanese consumers seek frugality in torrid economy

Big Ideas

Japanese consumers seek frugality in torrid economy

Japanese consumers seek frugality in torrid economy
Japan : Recession : Walmart
Grey-cations buck fall in Sport & Leisure demand

Big Ideas

Grey-cations buck fall in Sport & Leisure demand

Grey-cations buck fall in Sport & Leisure demand
Tourism : Germany : Berlin
Tourists seek skills as well as suntans

Big Ideas

Tourists seek skills as well as suntans

Tourists seek skills as well as suntans
Education : Tourism : Language Learning
High-end restaurants turn to takeaways

Big Ideas

High-end restaurants turn to takeaways

High-end restaurants turn to takeaways
Mintel : London : Takeaway
Grey gadgetry, toddler tech and 3-D tv to change electronics market

Big Ideas

Grey gadgetry, toddler tech and 3-D tv to change electronics market

Grey gadgetry, toddler tech and 3-D tv to change electronics market
Berlin : CES : 3D Cinema
Consumers swap holidays for home improvement

Big Ideas

Consumers swap holidays for home improvement

Consumers swap holidays for home improvement
British Retail Consortium : KPMG : Home Improvement
For New Millennials, comfort foods are eclectic affair

Big Ideas

For New Millennials, comfort foods are eclectic affair

For New Millennials, comfort foods are eclectic affair
Comfort Food : Ethnic Food : Gourmet
In organics, price is down and sales up with private labels

Big Ideas

In organics, price is down and sales up with private labels

In organics, price is down and sales up with private labels
Organic : Nielsen : Co-op
Out of the bar and into the home for draught beer

Big Ideas

Out of the bar and into the home for draught beer

Out of the bar and into the home for draught beer
Draught Beer : Miller Lite : Coors Lite
Consumers gain taste for frozen food

Big Ideas

Consumers gain taste for frozen food

Consumers gain taste for frozen food
Frozen Food : TNS Worldpanel : Recession
Mascara replaces lipstick as must-have beauty buy for recession-struck women

Big Ideas

Mascara replaces lipstick as must-have beauty buy for recession-struck women

Mascara replaces lipstick as must-have beauty buy for recession-struck women
Mascara : Lipstick : Cosmetics
Speciality tea on the rise as consumers become cuppa connoisseurs

Big Ideas

Speciality tea on the rise as consumers become cuppa connoisseurs

Speciality tea on the rise as consumers become cuppa connoisseurs
Tea : Tetley : United Kingdom Tea Council
The future of gardens

Markets

The future of gardens

A mirror of our home life, the garden is a space that reflects and exaggerates what we want from our homes. It is also the space where people’s beh...
Garden : Gardens : Husqvarna
Green cars buck trend as auto industry suffers

Big Ideas

Green cars buck trend as auto industry suffers

Green cars buck trend as auto industry suffers
Hybrids : Cars : Auto
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