Boomers

Born 1946–1964, Boomers are generally goal-orientated, self-assured and resourceful, having thrived off post-war prosperity and still intent on shaping the world their way.

Boomers Now and Next

There is an upcoming milestone in the Boomers’ generational journey. By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way

Viewpoints

Youth Culture's Flat Age Future

TikTok trends were once thought of as the epitome of youth culture. Now, senior creators and retirement hobbies are blurring the lines between old and new generations

Markets

Grandpeers Market

In a mindset shift among older consumers, grandparents are becoming grandpeers, sharing platforms with their grandchildren and keen to collaborate

Micro Trends

She is Mother

Talented women over 60 are finally getting their flowers and making more money than in their 20s in Hollywood, in modelling and on TikTok

Viewpoints

Inter-Generational Workforces

Companies that radically change the way they employ over-50s and embrace an inter-generational workforce will win the battle for workplace talent

Big Ideas

Swedes ready to sell personal data for rewards

Bespoke : Deals : Age

Markets

French Luxurians

France also boasts a healthy population of dollar millionaires, with 400,000 French citizens becoming dollar millionaires in 2011. This brings the ...

France : Paris : Bain & Co

Big Ideas

Decanter launches China site and Asia Wine Awards

China : Asia Wine Awards : Language

Big Ideas

New handset is lo-fi alternative to smartphone

OwnFone : Smart Phone : Devices

Markets

The Luxury Matrix Stage Five: Intellectual and Poetic

What we said: ‘This is a stage of passions, journeys, adventures and deep-rooted and meaningful experiences. It is not about brands, seldom about p...

New Sublimity : Stage Five : Introverts

Markets

Indonesia market

With their incomes rising, Indonesia’s emerging affluents are online and spending more – even bottom-of-pyramid consumers, who will spend $400bn (€...

Indonesia : Jakarta : Jakarta Globe

Big Ideas

Tee time for Turnberry’s South American tourists

Golf : Turnberry : Ayreshire

Markets

Vietnam’s Luxury Consumers

Vietnam has luxury consumers, but not as many as you might think.

Vietnam : Santai Spa : Hanoi

Markets

The luxury matrix stage four : Responsible and Aware

What we said: ‘At this stage, customers are concerned with a brand’s values, as well as its financial or experiential value. Sustainability is a co...

Responsible : Aware : Fendi

Big Ideas

Consumers get hot and bothered over erotic novel

Storytelling : Erotism : Kinky

Markets

The Luxury Matrix Stage Three : Emotion and experience

What we said: ‘At this stage, customers are less concerned with brand and value, and more with the uniqueness of the experience on offer and the em...

Emotion : Experience : Instant Inspiration Retail

Big Ideas

Butler schools on course for boom time in China

Butlers : Chinese : Service

Markets

The Luxury Matrix Stage Two : Discernment and Worth

What we said: ‘At Stage Two, customers uses their wealth to buy brands, products and services that enable them to articulate higher levels of taste...

Discernment : Worth : Dunhill

Markets

The Luxury Matrix Stage One : Acquisition and Value

The Future Laboratory uses The Five Stages of Luxury to differentiate and determine the qualities of the luxury industry, and they remain constant....

Acquisition : Value : Tom Ford

Big Ideas

Home Depot introduces checkout innovations

Home Depot : Payments : Tills

Big Ideas

Social network helps patients find treatment

DocorsElite : Treatment : Medical

Big Ideas

Britain’s rich get richer in two-speed economy

Twin-track Economy : Wealthy : Money

Big Ideas

Retail Analysis: Daikanyama T-Site caters for shoppers and loungers

Daikanyama T-Site caters for shoppers and loungers

Daikanyama T-Site : Klein Dytham : Tokyo

Big Ideas

Women lead the way at ArabNet Digital Summit

Middle East : Chartered Institute Of Personnel And Development : E-publishing

Big Ideas

Age concern prevalent among wealthy Americans

Beauty : Appearance : Hair Colouring

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