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Design Directions
Translating consumer trends into actionable designs, colour palettes and materials.
Design Directions
Biofabricated Futures
A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success
Design Directions
Rebranding Nature
To lure Gen Z outdoors and engage them in conservation and climate activism, nature itself is getting a rebranding
Design Directions
Synthesised Beauty
The visual language of conscious beauty is being redefined as the rise of biotechnology and digital innovation inspires creatives to re-imagine what sustainability looks like through bold, hyper-real formats and synthesised renderings
Design Directions
Seductive Opulence
As wellness takes centre stage in luxury, brands are captivating discerning consumers with a provocative twist, using seductive imagery to craft alluring experiences
Design Directions
Synth-aesthetic Evolution
From dystopia to delight, an AI-aesthetic Revolution is transforming how we perceive and embrace artificial intelligence
Design Directions
London Fashion Week A/W 2013
This season British fashion designers presented an exciting and multi-directional take on fashion, with looks both sugar sweet and dark, yet future...
British
:
Rubber
:
Gothic
Design Directions
Royal London Hospital
An odd box of toys and a few wooden blocks are often all that can be found in a hospital play area. But The Royal London Children’s Hospital is an ...
Wiggle
:
Woodland
:
Hyper-real
Design Directions
New York Fashion Week A/W 13
This season designers presented classic and sophisticated silhouettes, referencing organic structures and adventure wear. Looks were feminised and ...
Leather
:
Skin
:
Architectural
Design Directions
Silo by Joost
Founded in July 2012 on pure principles and old-school hospitality, Silo is a zero-waste café in Melbourne, Australia – and a slick example of clos...
Restaurant
:
Zero Waste
:
Cradle To Cradle
Design Directions
Stealth Wear
The rise of data-tracking should have everyone looking over their hyper-connected shoulder. Or so says Adam Harvey, whose counter-surveillance...
New York
:
Mega-Systems
:
Personal Information Economy
Design Directions
Stockholm Furniture Fair 2013
The diverse range of products and furniture on show in Stockholm this year was refined and considered. Designers played with form and added hidden ...
Luxury Sobriety
:
Geo-Luxe
:
Psychedelia
Design Directions
Lynx Space Academy
Top-selling men’s grooming brand Lynx is known for courting controversy with its adverts and straplines. Now it is making waves around the world ag...
Perfume
:
Beauty
:
Scent
Design Directions
Men’s Fashion Week A/W 2013
By Thomas Rees
Sportswear
:
Industrial Futurism
:
Adventurist
Design Directions
Smart Tasting Prototype
The term Internet of Things is increasingly bandied about as our built environment becomes smarter and more connected. As this digital layer become...
Interactive
:
Basque Culinary Center
:
Think Big Factory
Design Directions
Haptic Illusion
Reminiscent of the Surrealism Redux trend impact that LS:N Global identified in our Faction Marketing macrotrend, this design direction is defined ...
Surrealism
:
Tromp L'oeil
:
Optical Illusion
Design Directions
Ying Wu: Illustrator
Ying Wu: Illustrator
London
:
Illustration China
:
Utopian
Design Directions
Aktina*
Bike-sharing programmes have enjoyed plenty of fanfare – and some controversy – in recent years. But so far, they have been confined mostly to rela...
Transport
:
Elefsina
:
Athens
Design Directions
Maison et Objet 2013
The spring/summer Maison et Objet was a vibrant show. Contemporary products and interiors were on display inspired by urban living, luxury hacktivi...
Scandinasian
:
Hacktivism
:
Japan
Design Directions
Lego Mindstorms EV3
Children’s lives have changed dramatically since Lego first released Mindstorms, its build-your-own robot kit, in 1998. They have less free ti...
Robots
:
Generation D
:
Children
Design Directions
No Noise at Selfridges
As we predicted in our New Sublimity macrotrend, getting away from it all is on the rise.Businesses are creating new contemplative spaces...
Branding
:
Alex Cochrane
:
Pause
Design Directions
Uni-forms
For millennial men luxury no longer has to mean hand-crafted and rough-hewn. Instead they are seeking the functional and simplified, and rejecting ...
Luxury
:
Masculinity
:
Utility
Design Directions
Clouds Over Cuba
There are more than two sides to every story. Now with the variety of media platforms to choose from, storytelling can be richer, and break away fr...
Mobile
:
Smartphone
:
Transmedia
Design Directions
Sonic Landscapes
Furniture and product designers are using the science of sound to inform a bold new aesthetic.
Sound
:
Science
:
Digi-Tactile
Design Directions
Energy Flow by FIELD
As more people consume media on digital devices, storytelling itself is changing. Energy Flow, a non-linear film from London digital art and design...
Interactive
:
Non-linear
:
Generation I
Design Directions
Design Miami/ 2012
Surrealism redux was apparent at Design Miami/ in December. LS:N Global noted an other-worldly take on flora and fauna, fluid strokes and material ...
Surrealism
:
New Sublimity
:
Lab
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