Design Directions

Translating consumer trends into actionable designs, colour palettes and materials.

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success

Design Directions

Design Directions

Technology Will Save Us

When it comes to technology, most of us only know how to buy it. We may be surrounded by a digital world, but for the most part we are only consume...

Sustainable : Educate : Components

Design Directions

Stone and Spear: Illustration

London : Nostalgia : Illustration

Design Directions

The Solar Kitchen Restaurant

Humans have always been subject to nature. After radical leaps in science and technology, people are learning to let nature dictate the pace again....

Sustainable : Solar Powered : Lapin Kulta Beer

Design Directions

New York fashion week S/S 12

New York fashion week kicked off the run of shows and presentations of spring/summer 2012 collections in major cities. Two main themes were dominan...

Digital Printing : Hyper-real : Az-tech

Design Directions

Sweet Shoppe

The internet is changing the way people shop. Online retailers offer items based on what customers have already bought. Google search results are b...

Branding : On/Off : The Sweet Shoppe

Design Directions

Ness

What’s your Ness? It is your John-ness, your Jane-ness, the characteristics that define you, the essence of who you are. It is also the name of a n...

Restaurant : Recommend : Reccomendation

Design Directions

BONEs

Recovering from a broken limb is not just a case of healing the bone. Patients need to exercise to prevent muscular atrophy.Pedro Nakazato Andrade,...

Copenhagen : Gamify : Insight

Design Directions

Toyota Prius Bicycle

Toyota has swapped four wheels for two in its newest Prius model, the PXP bicycle.

Hybrid : Efficiency : Saatchi & Saatchi

Design Directions

The Social Kitchen

The kitchen is more than a place for preparing food. It is a social hub, and that is why you always find people in the kitchen at parties.

Traditional : Fisher & Paykel : Chaning Alt Group

Design Directions

Scrawl Script

Brands are responding to the consumer’s need to know that there is a person behind their product, not a machine.

Handwritten : Painterly Primitive : Authentic

Design Directions

MiN Rituals

In a series of workshops, MiN apothecary in New York is creating new sensory experiences by combining niche fragrances with spirits and appetisers....

Perfume : Mindy Yang : Pairing Scents

Design Directions

Az-tech

As previously explored in our Mix Mash design direction, an optimistic and energetic aesthetic is emerging from the post-recession gloom.

Tribal : Neon : Ritualistic

Design Directions

Biophilia

Björk has released an app that is making buying music an experiential process again. The Icelandic singer is releasing her new album, Biophilia, as...

Interactive : Audio : Multi-sensory

Design Directions

Mr Lee's Tailor Shop

It is every comic book fan’s dream to have his or her own superhero suit and relive the gaming experience offline. At Mr Lee’s Tailor Shop in Madri...

Gaming : Low Budget : Mr Lee's Tailor Shop

Design Directions

Scavengers

Re-cycling : Up-cycling : Salvage

Design Directions

Paris Menswear S/S 12

Softness and elegance were evident at many of the shows at Paris Menswear for spring/summer 2012. Graceful drapery, layering and fluid lengths were...

Drapery : Layering : Fluid

Design Directions

3x1

Finding a unique pair of denim jeans is often a demanding mission. The likelihood is that the person next to you will be wearing the same, or a sim...

Scott Morrison : Branding : Denim

Design Directions

Milan Menswear S/S 12

Milan fashion week seemed to suggest that spring/summer 2012 will be a lively season for colour and print. This season, many designers took vintage...

Vintage : Print : Imperfect

Design Directions

Botanica

In Botanica we explore the current fascination with plant life and how nature is being harnessed and manipulated to create hyper-natural environmen...

Patrick Morris : Gernot Riether : Botanical

Design Directions

Botanica

Studio FormaFantasma looked to the past to create a personal interpretation of plastic in its recent project, Botanica, which was presented at the ...

Tradition : Reviving : Natural Materials

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