Seyi Oduwole

Seyi joined The Future Laboratory in 2023 as a full-time intern working across the Strategy and Foresight divisions. She has a background in fashion and homeware buying, and studied Fashion Buying and Merchandising at the London College of Fashion. Fascinated by innovation across many sectors, Seyi has a soft spot for what's new and next in retail, youth culture and consumer attitudes.

What drew you to the world of trends and foresight?

Since childhood, I have been eager to delve into the foresight world. My curious and data-driven analytical nature has always made me question ‘why?’ and dig for a deeper meaning in topics that interest me. From fashion to food, I am always on the lookout for the next big thing at the start of its inception.

What makes LS:N Global unique?

It’s the pioneering intelligence of its diverse team, which has its finger on the pulse of global culture and is always ahead of the curve in an ever-evolving landscape. At The Future Laboratory, thought-provoking perspectives are brought to the forefront and provide a richer viewpoint that challenges expected predictions.