Gen Alpha

Born 2013–2025 and wise beyond their years, this generation will be defined by their productivity and dedication to change.

Coder Culture

Micro Trends

Coder Culture

A global movement is giving Generation I kids the knowledge they need to refashion the digital world as they want it.
Coding : IT : Digital Natives
Generation I

Macro Trends

Generation I

You type, they swipe. You click, they tap. You customise the template, they code their own. Born after 2002, today’s digital natives are demanding ...
Gen I : Kids : Digital Natives
Royal London Hospital

Design Directions

Royal London Hospital

An odd box of toys and a few wooden blocks are often all that can be found in a hospital play area. But The Royal London Children’s Hospital is an ...
Wiggle : Woodland : Hyper-real
Thomas Ugo Ermacora : Creating sound through gestures

Viewpoints

Thomas Ugo Ermacora : Creating sound through gestures

Clear Village founder Thomas Ugo Ermacora talks about creating sound through gestures.
Wearable Technology : Clear Village : Thomas Ugo Ermacora
Generation I Tablets

Markets

Generation I Tablets

In the UK, 9.8m consumers used a tablet device to access the internet in 2012, an increase of 140% compared with the previous year, according to re...
EMarketer : Tablets : Vodafone
Camilla Bottke : Hackable robots

Viewpoints

Camilla Bottke : Hackable robots

Lego Mindstorms senior marketing manager Camilla Bottke talks about hackable robots. 
Lego Mindstorms : Hackable : Robot
Generation I will shake up the education system

Big Ideas

Generation I will shake up the education system

Generation I will shake up the education system
India : Classroom : Phone
Lego Mindstorms EV3

Design Directions

Lego Mindstorms EV3

Children’s lives have changed dramatically since Lego first released Mindstorms, its build-your-own robot kit, in 1998. They have less free ti...
Robots : Generation D : Children
Chinese e-tailer opens augmented reality store

Big Ideas

Chinese e-tailer opens augmented reality store

Yihaodian has opened an augmented reality store in Beijing.
China : E-commerce : Yihaodian
Online consumers boost Chinese games market

Big Ideas

Online consumers boost Chinese games market

Online consumers boost Chinese games market
China : Gaming : Mobile
CES: Device rewards active kids with digital content

Big Ideas

CES: Device rewards active kids with digital content

CES: Device rewards active kids with digital content
CES : Geopalz : Ibitz
CES: PaperTab heralds a new age of flexible computing

Big Ideas

CES: PaperTab heralds a new age of flexible computing

CES: PaperTab heralds a new age of flexible computing
CES : PaperTab : Flexible Computing
Digital natives appreciate forgetful messaging apps

Big Ideas

Digital natives appreciate forgetful messaging apps

Digital natives appreciate forgetful messaging apps
Facebook : Poke : SnapChat
Clouds Over Cuba

Design Directions

Clouds Over Cuba

There are more than two sides to every story. Now with the variety of media platforms to choose from, storytelling can be richer, and break away fr...
Mobile : Smartphone : Transmedia
Energy Flow by FIELD

Design Directions

Energy Flow by FIELD

As more people consume media on digital devices, storytelling itself is changing. Energy Flow, a non-linear film from London digital art and design...
Interactive : Non-linear : Generation I
US retailers change focus as dads hit the shops

Big Ideas

US retailers change focus as dads hit the shops

US retailers change focus as dads hit the shops
Cone Communications : Fathers : Sears
Harrods targets tweens in social gaming venture

Big Ideas

Harrods targets tweens in social gaming venture

Harrods targets tweens in social gaming venture
Harrods : Stardoll : Chloé
Husky Chat channels the 90s with a social twist

Big Ideas

Husky Chat channels the 90s with a social twist

Husky Chat channels the 90s with a social twist
Husky Chat : Internet : Chat
Disney promotion redefines the princess image

Big Ideas

Disney promotion redefines the princess image

Disney promotion redefines the princess image
Disney : Princess : Girls
Tablet users are more engaged than PC users

Big Ideas

Tablet users are more engaged than PC users

Tablet users are more engaged than PC users
Tablets : Engaged : Couch-Commerce
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