Gen Alpha

Born 2013–2025 and wise beyond their years, this generation will be defined by their productivity and dedication to change.

Alphas Now and Next

This is the first generation to be born entirely in the 21st century, and many of the technologies, careers and crises that will define and shape the lives of Gen Alpha are yet to exist

Micro Trends

AI Edu-play-tion

Meet the innovators using generative artificial intelligence to re-imagine screen-free educational play time for children

Markets

Kids’ Snack Market

Functional ingredients, re-imagined childhood classics and gastro gaming innovations are shaping the future of the kids’ snack aisle

Markets

Teens, Tech and Tapping Out

The unprecedented teen mental health crisis may be inspiring a grassroots movement of activist parents looking to change youngsters’ relationships with their smartphones

Markets

Kidswear Market

Following in the global fashion market’s footsteps, the children’s section is becoming more agile and eco-conscious

Big Ideas

Film reflects potential of glass technology

Big Ideas

Tool predicts behaviour by studying media usage

MIT Media Lab : Human Dynamics Laboratory : Logic

Big Ideas

Cereal Branding & Packaging is on Target for 80's revival

Cereal Branding & Packaging is on Target for 80’s revival

General Mills : Cereal : Atari

Big Ideas

LG's Magic remote control is a good listener

LG’s Magic remote control is a good listener

LG Electronics : Magic Remote : Remote Control

Big Ideas

Pinterest climbs the social network ladder

Pinterest : Shareaholic : YouTube

Big Ideas

Kids investment is child's play for Liberty

Kids investment is child’s play for Liberty

Liberty : Toys : Department Stores

Micro Trends

Game Systems

Recognising the coming era of Ubiquitous Gaming Culture, a few pioneers are not only adding a gaming layer to the everyday, they are completely re-...

School : Hyperglance : Software

Big Ideas

Xbox Experience update will command interest

Gaming : YouTube : TV Computer

Big Ideas

Going native: Local shops for local people

Local : Marks & Spencer : M&S

Viewpoints

Dejan Mitrovic : Connecting digital and physical play

Design entrepreneur Dejan Mitrovic talks about connecting digital and physical play.

Digital Natives : Dejan Mitrovic : Ubiquitous Gaming Culture

Micro Trends

3DIY Culture

With free access to information, and a new norm of open-sourcing, a new type of DIY culture is on the rise. This is 3DIY – Design/Download/Do-It-Yo...

Design : Puma Creative Factory : Thing-O-Matic

Viewpoints

Katie Salen : Quest to Learn – a school for digital kids

Institute of Play game designer and executive director Katie Salen talks about a school for digital kids.

Quest To Learn : Digital Natives : Katie Salen

Big Ideas

Social network for tweens recognises their faces

Social Network : Tweens : Children

Big Ideas

Claire’s fans haul the brand into the future

Claire's : Curation : Blogging

Big Ideas

E-books Kindle children’s interest in reading

E-books : Digital Books : Scholastic

Big Ideas

Internet population in BRICI countries will double

BRICs : Boston Consulting Group : Online Behaviour

Big Ideas

Toys R Us Express on fast track to Christmas

Toys R Us : Pop-up : Temporary Retail

Big Ideas

Kids show a taste for cooking at summer camp

Cooking : Education : Vermont

Big Ideas

Luxury brands show fashion is child’s play

Children's Collections : Gucci : Fendi

Big Ideas

Mickey Mouse English for Chinese children

Hong Kong : Walt Disney : China

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