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Gen Alpha
Born 2013–2025 and wise beyond their years, this generation will be defined by their productivity and dedication to change.
Viewpoints
Could Facebook launch a Line store?
Social media platforms need to become playful and experimental to win over the next generation of users in Asia.
Asia
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Social Media
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Line
Micro Trends
Brand Parents
Parents are looking for technology to help them achieve a better balance between the stresses of work and family life.
Parenting
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Snoo
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Future Family
Big Ideas
Just kids
US – One in five parents in the US support gender-neutral clothing for children, according to a recent study by Mintel.
Gap
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Children
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Neutral Culture
Big Ideas
Youth Marketing Strategy summit 2017
A future dominated by virtual and mixed realities, the digital rhetoric of Generation D and the importance of brands’ civic responsibility we...
Generation Z
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Youth Culture
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Virtual Reality
Big Ideas
Robot retail
UK – A new report suggests that retail is the industry that will lose the most workers to automation.
Automation
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Workplace Futures
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Retail
Big Ideas
Playful projection
US – The Internet of Things has acquired a recognisable persona with the new Barbie Hello Hologram.
Barbie
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Generation D
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Internet Of Things
Design Directions
Delete
Interactive exhibition Delete asked children to consider the boundary between the digital and physical worlds.
DELETE
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The Sharded Self
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Awakening Tech
Markets
The Future of Service: Part 1
Service is no longer simply delivered with a smile. Here we look at the driving forces that are changing consumer expectations of customer service.
Future Of Service
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Customer Service
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Retail Futures Report 2017
Big Ideas
Youth of today
US – Members of Generation Z are more interested in buying products than experience-hungry Millennials, according to a new report.
Barkley
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Generation Z
:
Millennials
Big Ideas
A friendly AI adviser
Switzerland – In a world in which children are increasingly developing their own online presence, Oyoty helps to keep them safe as they navigate ...
Oyoty
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Awakening Tech
:
Privately SA
Big Ideas
Home smart home
US – A new report by McKinsey examines the proliferation of connected devices and the state of the connected home market.
McKinsey
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Internet Of Things
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Smart Homes
Big Ideas
CES 2017: AI nanny
Las Vegas – Mattel has entered the voice assistant market with Aristotle, its first smart speaker aimed at children.
CES 2017
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Mattel
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Growth Products
Design Directions
Tinybop: Interactive Design
Combining a visual language that pays homage to the tradition of illustrated children’s literature with the limitless play and learning possibiliti...
Tinybop
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Gen I
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Gaming
Markets
Parenting Market
Changing family structures and gender roles, coupled with an increasingly digitally dominant world, are disrupting traditional notions of chi...
Motherhood
:
Parenting
:
Family
Big Ideas
Resounding remedy
UK – Healthcare start-up Echo has built an app designed to help people manage their long-term prescriptions.
NHS
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Healthcare
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Personal Appsistants
Micro Trends
Health-conscious Kids
As society becomes more health-conscious, wellness is trickling down to the youngest generation.
WellJelly
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China Drewitt
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Fitness Trackers
Big Ideas
Video: Snap to it
Global – MTV is one of the first brands to innovate with video on Snapchat’s Discover publishing platform.
MTV
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Snapchat
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Gen Viz
Big Ideas
Party live
US – The Houseparty app enables Gen Viz consumers to visually communicate en masse with group video calls.
Houseparty
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Gen Viz
:
Livestreaming
Big Ideas
Youth in crisis
UK – A new study suggests that young British adults are suffering a crisis of confidence.
Housing Crisis
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Work-life Balance
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Adultlescents
Big Ideas
Toy boy
US – Boy Story is a range of male dolls for boys that is designed to promote gender equality.
Boy Story
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Neutral Culture
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Action Dolls
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