Gen Alpha

Born 2013–2025 and wise beyond their years, this generation will be defined by their productivity and dedication to change.

Big Ideas

Unglue yourself

UK – Glued is an app that gamifies digital downtime for the family.

Device Addiction : Digital Detox : New Sublimity

Big Ideas

Sugar crash

Europe – Reducing sugar intake is a key concern among Europeans, according to a new survey by inulin producer Sensus.

Sensus : Sugar : Artificial Sweetener

Viewpoints

Nic Yeeles: YouTube endorsements

The CEO and founder of Peg on the opportunities and pitfalls of YouTube star brand endorsements.

Nic Yeeles : Peg : Youtube

Big Ideas

Finders keepers

London – Start-up accelerator Founders Factory is using artificial intelligence to identify potential entrepreneurs.

Founders Factory : Tom Bowles : Entrepreneurialism

Big Ideas

Seeking diversity

US – Parents spend more on brands that feature realistic families in their ad campaigns, according to BabyCenter.

BabyCenter : Johnson & Johnson : All In Advertising

Big Ideas

Know by heart

California – Schools are introducing social-emotional learning initiatives to assess the role of emotional intelligence in education.

The E-motional Economy : Education : San Francisco

Communities

Kidpreneurs

Ambitious and fearless, this subset of Generation Z knows exactly what they want in life and are willing to work in order to get it.

Kidpreneurs : The Junior Atelier : The Chief Lemonade Officer

Big Ideas

Online viewers

UK – A Childwise 2016 television survey proves that children choose YouTube and Netflix over broadcast programming.

YouTube Generation : Netflix : Gen I

Big Ideas

A light fry

London – A new chicken shop in Tottenham is using fried chicken in a paradoxical twist to persuade the community to eat more healthily.

Fried Chicken : Fast Food : High-low Dining

Big Ideas

Joined-up clothing

Seattle – Say Kids is a new membership-based clothing label for children that is sold at 0% mark-up.

Say Kids : Childrenswear : Seattle

Big Ideas

Rfrsh yourself

São Paulo – Soft drink brand Sprite and Brazilian ad agency CUBOCC’s RFRSH na Lata Snapchat campaign creates connections between fans of the fizzy ...

Sprite : Snapchat : Generation Z

Design Directions

The Incredible Intergalactic Journey Home

Online publisher Lost My Name is back with its most ambitious personalised picture book to date.

Personalisation : Books : Picture Book

Micro Trends

Growth Products

Designers are developing modular products that can be adjusted to grow along with you.

Lapka : Project Ara : The Shoe That Grows

Big Ideas

The smart toy that uses IBM Watson to power its thinking

CogniToys is a new brand of internet-connected smart toys that can hold intelligent conversations with a child, and adapt and grow as the child does.

IBM Watson : Toys : Gen I

Micro Trends

Real Talk

A beauty movement is under way, one that celebrates beauty in its natural form but equally embraces that wearing make-up isn’t a frivolous or silly...

Glossier : Sali Hughes : Pretty Honest

Big Ideas

Google to create child-friendly versions of leading services

Video platform YouTube and browser Chrome are among products to be given the child-friendly treatment in 2015.

Google : Generation I : Coder Kids

Big Ideas

Survey finds teenage girls have lowest self-esteem for seven years

A new survey reveals that young people’s confidence is at an all-time low.

Schools Health Education Unit : Low Self-esteem : Generation D

Big Ideas

New digital science game emphasises deep learning and sophisticated game play

California start-up Galxyz is rethinking the online science learning game for Generation I.

Galxyz : Education : Gaming

Viewpoints

Andrew Scott: Get ready for a nation of 100-year-olds

The hundred-year lifespan is becoming common, says Andrew Scott, professor of economics at London Business School.

Hundred Year Thinking : Demography : Stanford

Big Ideas

US start-up Sproutling to sell wearable baby monitor

The Sproutling Baby Monitor will use infant-friendly wearable technology to track babies’ wellbeing.

Sproutling Baby Monitor : Wearable Technology : Smartphone

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