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Gen Alpha
Born 2013–2025 and wise beyond their years, this generation will be defined by their productivity and dedication to change.
Viewpoints
Bea Appleby: We need feminism for boys too
Boys don’t cry. Really? It’s not just girls who feel gender pressure, says the editor of pre-teen magazine Girl Talk.
Tiny Tot Feminism
:
Re-Con Man
:
Girl Talk
Big Ideas
New app offers Instagram-like experience for children
Mobile app PopJam by British developer Mind Candy is being pitched as a safe creative community for kids.
Mind Candy
:
PopJam
:
Mobile Apps
Big Ideas
Young children expected to be key to Netflix growth
Netflix’s stock is on the rise, and with it predictions that children will be its next target demographic for growth.
Generation I
:
Gen I
:
Netflix
Big Ideas
P&G ad campaign explores phrase ‘like a girl’
The campaign for female hygiene brand Always films people describing what the phrase 'like a girl' means to them.
Tiny Tot Feminism
:
Proctor & Gamble
:
Always
Big Ideas
Mattel remains unapologetic with launch of Entrepreneur Barbie
Doll-maker Mattell has launched a new career for Barbie – as an entrepreneur.
Tiny Tot Feminism
:
Barbie
:
Melissa Wardy
Big Ideas
Stanford travels in time to 2100 to look at the future of education
A Stanford University project examines what education might be like in the year 2100.
Education
:
Stanford University
:
D:school
Markets
Endless Aisles
Retailers are introducing virtual shelves and shoppable walls in physical retail spaces.
Sony
:
Digital Store Front
:
Kate Spade
Viewpoints
Melissa Atkins Wardy: Redefine Girly, Please
Author Melissa Atkins Wardy on why brands need to rethink their messages to young girls.
Tiny Tot Feminism
:
Feminism
:
Girls
Micro Trends
Tiny Tot Feminism
Despite the stereotypes, little girls are not just interested in the colour pink and princesses. As this becomes increasingly apparent, more progre...
Feminism
:
Girls
:
Gender
Big Ideas
Adventure game teaches social and emotional skills
A new iPad game combines emotional learning and play
Digital Natives
:
IPad Games
:
Education
Big Ideas
CES: Parrot creates a buzz with new MiniDrone
CES 2014: Parrot creates a buzz with new MiniDrone.
CES
:
Parrot
:
MiniDrone
Micro Trends
Fly-and-Flop Philanthropy
Traditionally, luxury travel has been about comfort and indulgence, but no longer.
International Travel Luxury Market
:
Iltm
:
Banyan Tree Hotels & Resorts
Big Ideas
CES: Phone gives Gen I a safe intro to tech
CES 2014: Phone gives Gen I a safe intro to tech.
Kurio
:
Smartphone
:
CES
Design Directions
GoldieBlox
An advertisement reaches across the great toy gender divide, lighting up discussion around how we shape the interests of society’s youngest membe...
GoldieBlox
:
Tiny Tot Feminism
:
Feminism
Big Ideas
Forest kindergartens take off around the world
Forest kindergartens take off around the world.
School
:
Waldkindergärtens
:
Project Wild Thing
Big Ideas
iPad makes debut on kids' festive wish lists
iPad makes debut on kids’ festive wish lists
Interactive
:
National Retail Federation
:
Xbox
Big Ideas
Children's television show debuts on tablets
Children’s television show debuts on tablets
Television
:
Broadcast
:
Tv
Big Ideas
Documentary addresses children's nature deficit
Documentary addresses children’s nature deficit
Children
:
David Bond
:
Outdoors
Big Ideas
Digital natives less prevalent, says report
Digital natives less prevalent, says report
Connected
:
LSE
:
Dr Ellen Helsper
Viewpoints
Yesim Kunter : Play to connect
Futurologist and play expert Yesim Kunter talks about using play to inform business.
Yesim Kunter
:
Play
:
Business
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