Gen Alpha

Born 2013–2025 and wise beyond their years, this generation will be defined by their productivity and dedication to change.

Generation I: Tribe

Communities

Generation I: Tribe

Born after 2002, the successors to Generation D expect all experiences to be interactive, immersive, and above all, intuitive. The fluency of the...
Digital parents

Markets

Digital parents

From quantified infants to pregnancy apps, a new wave of devices and services is making it easier to be a parent of Generation I children.
Gaming : Future Family : Wearable Tech
DIY Camera Teaches Children About Engineering

Big Ideas

DIY Camera Teaches Children About Engineering

DIY Camera Teaches Children About Engineering
Engineering : Education : Gen I
New wireless technology spells the end of recharging

Big Ideas

New wireless technology spells the end of recharging

New wireless technology spells the end of recharging
Mobile Phones : Ambient : Wireless Technology
DIY.Org

Design Directions

DIY.Org

The merit badges include Forester and Forager, but also Rocketeer, Open Sourcerer and Circuit Bender. The campfire is a website onto which members ...
Open Source : Childing : Silicon Valley
New haptic interface is just blowing in the wind

Big Ideas

New haptic interface is just blowing in the wind

New haptic interface is just blowing in the wind
Gaming : Game Consoles : Gesture Interface
DIY scouts for Generation I, Silicon Valley-style

Big Ideas

DIY scouts for Generation I, Silicon Valley-style

DIY scouts for Generation I, Silicon Valley-style
Children : Circuits : Silicon Valley
Facebook is losing its appeal among young people

Big Ideas

Facebook is losing its appeal among young people

Facebook is losing its appeal among young people
Google : Education Database : Google Plus
CEA predicts tablet takeover in PC revolution

Big Ideas

CEA predicts tablet takeover in PC revolution

CEA predicts tablet takeover in PC revolution
Tablets : Consumer Electronics Association : Next Generation Technology
Sadie and Joe Williams: Animators

Design Directions

Sadie and Joe Williams: Animators

This brother and sister duo combine stop-motion, 3D modeling and kitsch sketches to create playful worlds in which brands can tell the story of the...
London : Graphic Design : Topshop
Gap Kids DvF line comes with photo-sharing app

Big Ideas

Gap Kids DvF line comes with photo-sharing app

New York– For its latest Gap Kids designer collaboration with Diane von Furstenberg, Gap has teamed up with photo-editing platform Aviary to let co...
Gap : Diane Von Furstenburg : App
US luxury baby products market returns to growth

Big Ideas

US luxury baby products market returns to growth

US – The US luxury market for baby and toddler products is growing as the number of first babies born to affluent older mothers rises and the econo...
Baby : Toddler : Mothers
Fujitsu creates next-generation interface prototype

Big Ideas

Fujitsu creates next-generation interface prototype

Fujitsu creates next-generation interface prototype
Fujitsu : Interface : Mapping Technology
Build-a-Bear launches interactive retail concept

Big Ideas

Build-a-Bear launches interactive retail concept

St Louis, Missouri – US children’s toy retailer Build-A-Bear Workshop has redesigned six of its stores with new interactive digital experiences aim...
Build-A-Bear : Interactive : Toys
Multi-faceted networks

Markets

Multi-faceted networks

Social networking has become increasingly central to how consumers interact, function and shop. Sina Weibo and Twitter already have 500m users each...
Social Media : Social Networks : Instagram
Screen-agers

Micro Trends

Screen-agers

Screens used to be things we watched. Then they became the interface between man and machine. Now, screen interfaces are going beyond pictures unde...
Screens : Swipe : Touchscreen
South by Southwest Interactive 2013 – Part 3: Gamified self and public sector technology

Big Ideas

South by Southwest Interactive 2013 – Part 3: Gamified self and public sector technology

Austin, Texas – Trends and announcements at South by Southwest Interactive 2013 suggested that the concept of gamification may be growing...
Nate Silver : South By Southwest Interactive 2013 : Gamification
Nordic Market report

Markets

Nordic Market report

The Nordic region’s prosperous countries are often held up as role models for the rest of the world. Their taxes may be high, but they are also cha...
Scandinavia : Norway : Sweden
US Generation I kids influence what parents buy

Big Ideas

US Generation I kids influence what parents buy

US Generation I kids influence what parents buy
Television : Tv : Advice
I-tail

Micro Trends

I-tail

For Generation I kids, who were born after 2002, retail – if not in their hands or their pockets at all times – will be experiential, immersive and...
Tomorrow Store : Immersive : Experiential
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