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Gen Jones
Born 1955–1965 and known as the ‘lost’ generation, this cohort lack Boomer optimism, shaped instead by the economic and social strife of the 1970s.
Macro Trends
Boomers Now and Next
There is an upcoming milestone in the Boomers’ generational journey. By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way
Markets
Perimenopause Care-munities
Shifting attitudes are transforming the perimenopause into a force for collective health, highlighting the life stage as interconnected with, and supported by, the communities around us
Micro Trends
She is Mother
Talented women over 60 are finally getting their flowers and making more money than in their 20s in Hollywood, in modelling and on TikTok
Macro Trends
The Great Wealth Transfer
Wealth ownership, distribution and the politics that influence cross-generational spending are all in flux, according to the latest findings of The Future Laboratory’s report
Markets
Grandpeers Market
In a mindset shift among older consumers, grandparents are becoming grandpeers, sharing platforms with their grandchildren and keen to collaborate
Micro Trends
Nostalgic Drinks
In times of economic uncertainty, consumers seek value and quality. In the fields of packaging and design we have already seen how consumers are re...
Bar
:
KŒken
:
Alcholo
Micro Trends
Lean Luxury Tech
The luxury technology market is toning down its ostentation. Today’s high-end gadgets are lean, smart and simple.
NTT Docomo
:
LaCie
:
Luxe
Big Ideas
Rich Chinese buy luxury yachts as status symbol
Rich Chinese buy luxury yachts as status symbol
Travel
:
Super-Rich
:
Yachts
Big Ideas
Billionaire count up as Chinese fortunes grow
Billionaire count up as Chinese fortunes grow
China
:
Hurun
:
Exports
Micro Trends
Local hotels
Local hotels
Louis Vuitton
:
Tourism
:
Service
Communities
Rurbanites
Urban 20- and 30somethings who grew up in a globalised world, the New Rurbanites are embracing localism, not as a rejection of the world, but as a ...
Vegetables
:
Albion
:
Aubin & Wills
Big Ideas
Men set to splash out on luxuries in 2010
Men set to splash out on luxuries in 2010
Louis Vuitton
:
Affluent
:
Wealthy
Big Ideas
China's household wealth on the rise
China’s household wealth on the rise
China
:
Income
:
Household
Micro Trends
Role-play Retail
Retailers are using theatre, role-play and gaming to create ‘live’ moments offline.
Interactive
:
Louis Vuitton
:
Live
Micro Trends
Responsive Architecture
The digital medium is increasingly reaching into the real world, making the static mobile and bringing the inanimate to life. In galleries, on city...
Random International
:
Interactivity
:
Static
Viewpoints
Peng Loh : Community hotels
Hotelier Peng Loh talks about community hotels.
Hotels
:
Peng Loh
:
Home From Home Hotels
Big Ideas
Anti-ageing sector reaches maturity in Japan
Anti-ageing sector reaches maturity in Japan
Japan
:
Anti-ageing
:
Mintel
Big Ideas
Texture and culture at play for London menswear
Texture and culture at play for London menswear
London Fashion Week
:
JW Anderson
:
James Long
Big Ideas
Over-50s catch the social networking bug
Over-50s catch the social networking bug
Facebook
:
LinkedIn
:
Pew Research Center
Big Ideas
Hair colour a grey area for over half of men
Hair colour a grey area for over half of men
Grooming
:
Aging
:
Hair Dye
Micro Trends
Russia's Roofers
For a new group of Russian youths, getting high is about altitude rather than drugs. From telephone towers to abandoned Soviet buildings, a new sub...
Urban
:
Ru_Roofers
:
Alone
Micro Trends
Betatecture
A new architectural movement is concerned with placing impermanent (or apparently impermanent) structures in interior spaces, suggesting continual ...
Design
:
A Cabin In A Loft
:
Muzeum Lodz
Big Ideas
Chinese consumers want fashion fit for them
Chinese consumers want fashion fit for them
Bespoke
:
Individualism
:
Dedicated
Markets
Luxury: Chengdu
Known as the Land of Abundance for its agricultural wealth, Chengdu is also the political and economic centre of western China. The capital of Sich...
Chengdu
:
China
:
Sichuan
Micro Trends
Coffee Unplugged
Never mind the espresso. Brewed coffee is making a comeback. A group of new coffee shops is rediscovering different brewed varieties.
Revivalist
:
Clever Coffee Dripper
:
AeroPress
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