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Gen Jones
Born 1955–1965 and known as the ‘lost’ generation, this cohort lack Boomer optimism, shaped instead by the economic and social strife of the 1970s.
Macro Trends
Boomers Now and Next
There is an upcoming milestone in the Boomers’ generational journey. By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way
Markets
Perimenopause Care-munities
Shifting attitudes are transforming the perimenopause into a force for collective health, highlighting the life stage as interconnected with, and supported by, the communities around us
Micro Trends
She is Mother
Talented women over 60 are finally getting their flowers and making more money than in their 20s in Hollywood, in modelling and on TikTok
Macro Trends
The Great Wealth Transfer
Wealth ownership, distribution and the politics that influence cross-generational spending are all in flux, according to the latest findings of The Future Laboratory’s report
Markets
Grandpeers Market
In a mindset shift among older consumers, grandparents are becoming grandpeers, sharing platforms with their grandchildren and keen to collaborate
Viewpoints
Patti Wong on Sotheby’s diversifying into diamond retail
The senior director and chairman of Sotheby’s Asia and Sotheby’s Diamonds on transforming the auction house into a year-round luxury destination.
Luxury
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Jewellery
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Diamonds
Markets
China Dairy Market
Fuelled by the belief that dairy products are a vital component of any healthy diet, Chinese consumers are adding an increasing selection of milk, ...
Food
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Drink
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Health
Viewpoints
Why age is the new diversity issue
Ageism is the next frontier for diversity, so it’s time for brands to get informed about its nuances, writes Sarah Douglas, director of The Liminal...
Diversity
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Ageism
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The Flat-Agers
Markets
Flat Age Women Market
Baby Boomer women are creating a new lexicon around ageing that is focused on positivity and eradicates a universal obsession with the preservation...
Media
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Beauty
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Baby Boomers
Big Ideas
Pornhub launches interactive video content category
Global – Users will now be able to synchronise porn with sex toys in order to simulate sex.
Technology
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Digital
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Media
Markets
Beauty Futures 2017: Global Market Overview
From the rise of lucrative colour cosmetics to emerging opportunities in developing markets, discover our latest beauty market insights.
Beauty
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Branding
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Wellness
Markets
Plus-size Market
A one-size-fits-all approach to fashion, retail and marketing is limiting brands’ potential to engage with consumers.
Plus Size
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Marketing
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Post-body Mindset
Big Ideas
Resounding remedy
UK – Healthcare start-up Echo has built an app designed to help people manage their long-term prescriptions.
NHS
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Healthcare
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Personal Appsistants
Big Ideas
Indie Beauty Expo: New York
From caffeinated cosmetics to atmospheric aggressor skincare, we look at the top beauty trends from this year’s event.
Indie Beauty Expo
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Beauty Futures
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Niche Beauty
Big Ideas
House Vision 2016
A series of cross-industry collaborations and talks at Tokyo’s second House Vision exhibition examined the future of the home and the nature of the...
House Vision
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Tokyo
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Urbanism
Big Ideas
Senior service
US – GoGoGrandparent enables older adults to use ride-hailing services such as Uber without the need for a smartphone.
GoGoGrandparent
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The Flat Age Society
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Ride-share Market
Viewpoints
Brexit: Partisan Brands
While it's unavoidable for modern brands to take a political position, best leave the placards at home.
Brexit
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Brandstanding
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New Bricolage Living
Viewpoints
Brexit: Bricolage versus Backlash
The decision to leave the EU was partly the result of friction between two opposed consumer mindsets.
Brexit
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Consumer Mindset
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Globalisation
Big Ideas
Happiness index
China – Generation D cares less about money, according to a new report by agency OMD China.
Happiness Index
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China
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Gen Viz
Communities
Holistic Athletes
A desire to balance their minds, meals and bodies as well as their skin keeps Holistic Athletes looking as good as they feel.
The Optimised Self
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Fitness
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Wellness
Big Ideas
Clothing calamity
US/UK – Women are buying less and less clothing, according to leading retailers.
Fashion
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M&S
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Clothing
Big Ideas
Head start
US – The Eliza app enables users to track their mental state through voice and sentiment analysis.
Eliza
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The Optimised Self
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Mental Health
Big Ideas
Decoded Fashion London 2016: Show Review
The fashion industry is increasingly championing revelation, curation and social retail in order to win long-term customer loyalty.
Decoded Fashion London
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Revelation Brands
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Gen Viz
Big Ideas
Milan Salone 2016: Top Five Concepts
The focus of the Salone Internazionale del Mobile continues to shift away from traditional furniture design towards future scenarios and systems.
Milan Salone 2016
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Concept Design
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Explorium Retail
Big Ideas
Drawing the Ligne
New York – Two former American Vogue editors aim to provide an alternative direct-to-consumer model with their new launch.
Seasonless Style
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La Ligne
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Vogue
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