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Gen Jones
Born 1955–1965 and known as the ‘lost’ generation, this cohort lack Boomer optimism, shaped instead by the economic and social strife of the 1970s.
Macro Trends
Boomers Now and Next
There is an upcoming milestone in the Boomers’ generational journey. By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way
Markets
Perimenopause Care-munities
Shifting attitudes are transforming the perimenopause into a force for collective health, highlighting the life stage as interconnected with, and supported by, the communities around us
Micro Trends
She is Mother
Talented women over 60 are finally getting their flowers and making more money than in their 20s in Hollywood, in modelling and on TikTok
Macro Trends
The Great Wealth Transfer
Wealth ownership, distribution and the politics that influence cross-generational spending are all in flux, according to the latest findings of The Future Laboratory’s report
Markets
Grandpeers Market
In a mindset shift among older consumers, grandparents are becoming grandpeers, sharing platforms with their grandchildren and keen to collaborate
Big Ideas
Europeans acquire the mobile shopping habit
Europeans acquire the mobile shopping habit
Spain
:
Italy
:
Belgium
Big Ideas
Apple iPad a tool for BSport & Leisure workers
Apple iPad a tool for BSport & Leisure workers
IPad
:
Apple
:
Sybase
Big Ideas
Most Nigerians plan to spend more
Most Nigerians plan to spend more
Africa
:
Decorating
:
Property
Big Ideas
Two thirds of British population suffer from stress
Two thirds of British population suffer from stress
Finance
:
Anxiety
:
Earnings
Big Ideas
US consumers learn to live without luxuries
US consumers learn to live without luxuries
Budget
:
Private-label
:
Conscious
Viewpoints
Stephen Alden : One luxury hospitality company, one city, three distinct brands
Maybourne Hotel Group CEO Stephen Alden talks about unified luxury hospitality.
Hotels
:
Maybourne Hotel Group
:
Stephen Alden
Big Ideas
Urban Chinese consumers will be flying high in the next three months
Urban Chinese consumers will be flying high in the next three months
China
:
Shangri-La
:
Royal Monceau
Micro Trends
A new guise for beer connoisseurs
Who said beer culture only meant big bellies, smelly pubs and drunken men? We’re seeing a new, sophisticated scene emerging around beer. This...
Craft Beer
:
Recipes
:
Connoisseurs
Big Ideas
Most young diners in the US think speed is crucial
Most young diners in the US think speed is crucial
Office
:
Fast
:
Socialising
Big Ideas
Canadians seek healthier lifestyle
Canadians seek healthier lifestyle
Organic
:
Canadians
:
Options
Communities
Neo Boomers
Rather than settling for pipe and slippers, the Neo Boomers are taking up the banner, mouse and rucksack, reflecting attitudes that used to be the ...
Functionality
:
Mortgage-free
:
50+
Micro Trends
Kidult spaces
Kidult spaces
Children
:
Education
:
Play
Big Ideas
Britons tolerant, yet more conservative
Britons tolerant, yet more conservative
Recession
:
Gay
:
Opportunity
Big Ideas
China consumer market to outstrip the US within a decade
China consumer market to outstrip the US within a decade
Finance
:
HNWI
:
Ostentatious
Big Ideas
In Paris, a new sophistication grasps menswear
In Paris, a new sophistication grasps menswear
Paris
:
France
:
Menswear
Big Ideas
To move forward, menswear makes a nod to the past
To move forward, menswear makes a nod to the past
Menswear
:
Heritage
:
Brand Heritage
Big Ideas
Menswear relaxes into classic sportswear revival
Menswear relaxes into classic sportswear revival
Menswear
:
Sportswear
:
Saks
Markets
Luxury market
As the bling bubble bursts and the dust settles on the recession, the luxury market is waking up to a new world order in the Turbulent Teens.
LVMH
:
Luxury Lifestyle Matrix
:
Bain & Company
Big Ideas
Local production key in the $3bn African beer market
Local production key in the $3bn African beer market
SAB Miller
:
South Africa
:
Angola
Viewpoints
Pam Danziger : A new luxury era, a new luxury typology
Unity Marketing CEO Pam Danziger talks about a new luxury era, a new luxury typology.
Pam Danziger
:
Unity Marketing
:
Turbulent Teens
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