Gen Jones

Born 1955–1965 and known as the ‘lost’ generation, this cohort lack Boomer optimism, shaped instead by the economic and social strife of the 1970s.

Boomers Now and Next

There is an upcoming milestone in the Boomers’ generational journey. By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way

Markets

Perimenopause Care-munities

Shifting attitudes are transforming the perimenopause into a force for collective health, highlighting the life stage as interconnected with, and supported by, the communities around us

Micro Trends

She is Mother

Talented women over 60 are finally getting their flowers and making more money than in their 20s in Hollywood, in modelling and on TikTok

Macro Trends

The Great Wealth Transfer

Wealth ownership, distribution and the politics that influence cross-generational spending are all in flux, according to the latest findings of The Future Laboratory’s report

Markets

Grandpeers Market

In a mindset shift among older consumers, grandparents are becoming grandpeers, sharing platforms with their grandchildren and keen to collaborate

Micro Trends

Mono dining

Choice is off the menu as restaurant chains offer just one dish.

Restaurants : Dining : McDonalds

Viewpoints

Melkan Gürsel Tabanlioğlu

Melkan Gürsel Tabanlio?lu

Tabanlioğlu : The Athena Woman : Womenomics

Big Ideas

European Travel & Hospitality Commission: A new Travel & Hospitality landscape emerges

European Travel Commission : Liz Alderman : New York Times

Big Ideas

Suits you, sir: Early previews trumpet the return of the suit

Suits : Florence : Pitti Immagine Uomo

Markets

New stages of lux

As Louis Vuitton cancels plans to open yet another department store in Tokyo and other brands follow suit, it is time to access the changing nature...

Louis Vuitton : Bain & Company : Luxury Institute

Macro Trends

Bleisure

If you talk about the pressures of work, you are probably a Generation Joneser. And if you still believe in the work/life balance, you are one of o...

Business : Leisure : Work

Macro Trends

Homedulgence

Consumers across the globe are looking at new and innovative ways to maintain the good life they’ve come to treasure, without the expense of going ...

Home : Entertainment : Home Induglence

Markets

The Neo Cocktail Set

Europe – Although sales of beer are falling in countries where it is a traditional drink, including Britain, across Europe beer sales are on the ri...

Wine : Beer : Cocktails

Micro Trends

Adaptability by Design

As consumers become increasingly aware of the social and environmental impact of global sourcing, small-scale manufacturers are developing more per...

Global Sourcing : Small-scale Manufacturers : Design

Micro Trends

New value aesthetic

Value-nomics : Own-brand : Pared-down Aesthetic

Big Ideas

Men set to revive flatlining retail sales

Spending : Department Stores : Luxury

Micro Trends

Built by Brands

Made-to-measure : Bespoke : British

Big Ideas

Silicon solidarity helps female business leaders break the stereotype

Google : Betapreneurs : Jobs

Big Ideas

Women dominate online retail sales

Shopping : Deals : Groupon

Macro Trends

The New Sobriety

Rather than the ‘little and often’ approach to consumption that has dominated in recent years, ‘fewer and better’ is to become the new motto across...

Sober : Pared Down : Simple

Micro Trends

Civic Branding

Brands are beginning to shrug off their multinational status and look, instead, at local communities.

Urban : Planning : Branding

Big Ideas

China's ultra-wealthy consumers overtake Japan's

China’s ultra-wealthy consumers overtake Japan’s

Cars : China : Bespoke

Big Ideas

Brain over brawn: The renaissance of the modern male

Esquire : Manopause : Male

Big Ideas

Credit crisis ushers in a baby boom

Birth Rates : Sex : Baby

Big Ideas

Rediscovering DIY

DIY : Home Improvement : Houses

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