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Gen Jones
Born 1955–1965 and known as the ‘lost’ generation, this cohort lack Boomer optimism, shaped instead by the economic and social strife of the 1970s.
Macro Trends
Boomers Now and Next
There is an upcoming milestone in the Boomers’ generational journey. By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way
Markets
Perimenopause Care-munities
Shifting attitudes are transforming the perimenopause into a force for collective health, highlighting the life stage as interconnected with, and supported by, the communities around us
Micro Trends
She is Mother
Talented women over 60 are finally getting their flowers and making more money than in their 20s in Hollywood, in modelling and on TikTok
Macro Trends
The Great Wealth Transfer
Wealth ownership, distribution and the politics that influence cross-generational spending are all in flux, according to the latest findings of The Future Laboratory’s report
Markets
Grandpeers Market
In a mindset shift among older consumers, grandparents are becoming grandpeers, sharing platforms with their grandchildren and keen to collaborate
Viewpoints
The ageing consumer
Claire Nuttall, Founding Partner of Thrive Unlimited, on the opportunities ageing consumers present for food and drink brands.
Ageing
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Old
:
Nutrition
Big Ideas
Private-jet company makes luxury budget
Wijet is a pared-back private-jet airline
Luxury Travel
:
No Frills Affluents
:
Private Jets
Big Ideas
Hangover doctor service is launched in New York
Traditional cures for hangovers range from drinking a concoction of raw egg and Worcestershire sauce to taking a long shower followed by lots of bl...
IV Doctor
:
Hangover
:
Medicine
Big Ideas
PillPack prescribes a different pharmacy model
PillPack promises to reduce the inconvenience and complications for regular pharmacy-goers by removing the physical pharmacy altogether and followi...
Health
:
Wellness
:
PillPack
Big Ideas
Latest Premium YSL beauty product embraces older skin
Latest Premium YSL beauty product embraces older skin
Skincare
:
Amortality
:
Luxury Beauty
Big Ideas
Report: Luxury consumer base to expand and fragment
Report: Luxury consumer base to expand and fragment
Bain & Co
:
Luxury
:
Boomers
Big Ideas
CES: Device predicts falls in older people
CES 2014: Device predicts falls in older people.
CES
:
Veristride
:
Insoles
Big Ideas
UK over-50s embrace their olderpreneurial spirit
UK over-50s embrace their olderpreneurial spirit
Amortals
:
Boomers
:
Older People
Big Ideas
Tokyo Motor Show 2013 Review
Electric unicycles, steerable wheel-less pods controlled by driver body movement and interiors upholstered in Japanese selvedge denim were just som...
Cars
:
Gordon Murray Design
:
Daihatsu
Big Ideas
Best Buy commercial targets aunts
Best Buy commercial targets aunts.
Blog
:
Savvy Auntie
:
No Kids
Communities
Amortals
As they approach, or even sail past the traditional age for retirement, some Boomer and Generation Jones men are refusing to slow down. I...
Bleisure
:
Catherine Mayer
:
Anti-Aging
Big Ideas
Menswear brands open shops with stories to tell
A retail analysis of the latest menswear stores opening that appeal to the Re-Con Man.
J Crew
:
Lamb's Conduit Street
:
Aether
Markets
Men's media market
In a turbulent time for the men’s magazines sector, a raft of independently published man-zines offers a glimpse of the future.
Publishing
:
The Green Socer Journal
:
Hello Mr
Markets
Womenomics retail: how to appeal to the fairer sex
Sensory spaces and experiential shopping zones are increasingly a focus for retail brands and designers looking to appeal to female consumers.
Experiential
:
Holistic Retail
:
Sensory Spaces
Big Ideas
Over-45s take largest share of UK cinema audiences
Over-45s take largest share of UK cinema audiences
Film
:
UK Cinema Statistics
:
Picturehouse
Big Ideas
Single-father households increase ninefold in US
Single-father households increase ninefold in US
Education
:
Single Fathers
:
Single Parents
Big Ideas
Almost one-third of Britons would pay to fly child-free
Almost one-third of Britons would pay to fly child-free
Travel
:
Cabin Crew
:
Premium Travel
Big Ideas
Eyedrop bottle adds sparkle with luxury design
Eyedrop bottle adds sparkle with luxury design
Eyedrops
:
Anti-ageing
:
Stress
Markets
Chinese luxurians
Amid rumours of a slowdown in the national economy, the luxury market in China is in rude good health. By 2015, China’s consumers will account for ...
China
:
McKinsey
:
HNWIs
Markets
Brazilian luxurians
Promotion to the Premier League of luxury beckons for Brazil as it prepares to host the 2014 World Cup and the 2016 Olympic Games.
Brazil
:
2014 World Cup
:
2016 Olympics
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