Frontpage
News
Behaviours
Communities
Generations
Boomers
Gen Jones
Gen X
Millennials
Gen Z
Gen Alpha
Statistics
Trends
Macro Trends
Micro Trends
Design Directions
Sectors
Global Events
Beauty
Design
Fashion
Food & Drink
Health & Wellness
Luxury
Pop Culture & Media
Retail
Technology
Travel & Hospitality
Topics
The Synthocene Era
Artificial Intelligence
Cost of Living Crisis
Future Spaces
Gaming
Home and Family
Identities
Longevity
Metaverse
Mobility
Sustainability
Tomorrow’s Leadership
Work States
Experts & Opinion
Viewpoints
Futures 100
Webinars
Podcasts
Academy
Foresight Masterclass S1
Foresight Masterclass S2
Networking Masterclass
Reports Bank
login
All Time
Past day
Past week
Past month
Past 3 months
Past 6 months
Past year
Past 2 years
Advertising & Branding
Architecture
Beauty
Design
Drink
Fashion
Finance
Food
Health & Wellness
Luxury
Media & Entertainment
Mobility
Packaging
Retail
Scenario
Society
Sport & Leisure
Sustainability
Technology
Travel & Hospitality
Youth
Africa
Asia
Aus/Nz
Eastern Europe
Western Europe
Global
Middle East
North America
Nordics
South America
Generation Beta (Born 2024+)
Generation Alpha (born 2013–2025)
Generation Z (born 1997–2012)
Millennials (born 1981–1996)
Generation X (born 1965–1980)
Generation Jones (born 1955–1965)
Baby Boomers (born 1946–1964)
All
News
Behaviours
- Big Ideas
- Communities
- Generations
- Markets
- Statistics
Trends
- Macro Trends
- Micro Trends
- Design Directions
Academy
- Foresight Masterclass Series 1
- Foresight Masterclass Series 2
- Strategic Networking Masterclass
Experts & Opinion
- Viewpoints
- Futures 100
- Webinars
- Podcasts
Gen Jones
Born 1955–1965 and known as the ‘lost’ generation, this cohort lack Boomer optimism, shaped instead by the economic and social strife of the 1970s.
Macro Trends
Boomers Now and Next
There is an upcoming milestone in the Boomers’ generational journey. By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way
Markets
Perimenopause Care-munities
Shifting attitudes are transforming the perimenopause into a force for collective health, highlighting the life stage as interconnected with, and supported by, the communities around us
Micro Trends
She is Mother
Talented women over 60 are finally getting their flowers and making more money than in their 20s in Hollywood, in modelling and on TikTok
Macro Trends
The Great Wealth Transfer
Wealth ownership, distribution and the politics that influence cross-generational spending are all in flux, according to the latest findings of The Future Laboratory’s report
Markets
Grandpeers Market
In a mindset shift among older consumers, grandparents are becoming grandpeers, sharing platforms with their grandchildren and keen to collaborate
Big Ideas
Car brands thrive in China amid luxury slowdown
Car brands thrive in China amid luxury slowdown
China
:
Beijing
:
Jaguar
Big Ideas
Men’s luxury stores open with bespoke services
Men’s luxury stores open with bespoke services
Alexander McQueen
:
Savile Row
:
Huntsman
Big Ideas
Scientists with Midas touch change colour of gold
Scientists with Midas touch change colour of gold
Gold
:
Jewellery
:
University Of Southampton
Big Ideas
Retail Analysis: Level Shoe District luxury shoe emporium puts focus on VIC service
Retail Analysis: Level Shoe District luxury shoe emporium puts focus on VIC service
Dubai Mall
:
Dubai
:
Level Shoe District
Big Ideas
Burger King unveils Whopping taste of nostalgia
Burger King unveils Whopping taste of nostalgia
Burger King
:
Whopper
:
Original
Big Ideas
Ikea campaign aims for greater sustainability
Ikea campaign aims for greater sustainability
Ikea
:
Furniture
:
Interiors
Big Ideas
Dior renovates Milan store to double the size
Dior renovates Milan store to double the size
Dior
:
Milan
:
Flagship
Big Ideas
Next stop Mumbai for the BMW Guggenheim Lab
Next stop Mumbai for the BMW Guggenheim Lab
BMW
:
Guggenheim
:
Lab
Big Ideas
Starbucks refreshes customers via social network
Starbucks refreshes customers via social network
Starbucks
:
Social Network
:
Rewards
Big Ideas
Retail Analysis: Woolworths Food’s worlds of merchandising
Retail Analysis: Woolworths Food’s worlds of merchandising
Woolworths
:
Department Store
:
Johannasberg
Big Ideas
Retail analysis: M&S Cheshire Oaks, multi-channel flagship store
Retail analysis: M&S Cheshire Oaks, multi-channel flagship store
Marks & Spencer
:
Cheshire Oaks
:
Omnichannel
Communities
Rest of World NEA
From the slums of Mumbai to the affluent Mexican city of San Luis Potosí, the New Emerging Affluents (NEAs) are aspiring consumers eager ...
China
:
Unilver
:
Billion
Communities
Brazil’s New Emerging Affluents
Hard-working, fun-loving, mall-shopping and quality-conscious, Brazil’s New Emerging Affluents are getting the most out of their economy’...
Brazil
:
São Paulo
:
Facebook
Big Ideas
Johnnie Walker campaign targets Hispanic men
Johnnie Walker campaign targets Hispanic men
Jonnie Walker
:
Whisky
:
Bourban
Big Ideas
Goodyear tests self-inflating tyre technology
Goodyear tests self-inflating tyre technology
Goodyear
:
Self-Inflating
:
Tyre
Big Ideas
Nissan takes Datsun brand into emerging markets
Nissan takes Datsun brand into emerging markets
Nissan
:
Volkswagen
:
Datsun
Big Ideas
Aldi benefits as UK shoppers tighten their belts
Aldi benefits as UK shoppers tighten their belts
Aldi
:
Asda
:
Morrisons
Big Ideas
Crowdfunding model to build Colombian skyscraper
Crowdfunding model to build Colombian skyscraper
BD Bacatá
:
Colombia
:
Skyscraper
Big Ideas
Stage is set for investment in Indian retail
Stage is set for investment in Indian retail
India
:
Supermarkets
:
Groceries
Big Ideas
ColaLife campaign takes medical aid further
ColaLife campaign takes medical aid further
Coca-Cola
:
Medical
:
Packaging
VIEW MORE
You have
3 free News articles
remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN
:strip_exif():strip_icc()/filestorage/images/120909/r1-00492-0011.jpg)
:strip_exif():strip_icc()/filestorage/images/114056/mwm-press-appp0621-color.jpg)
:strip_exif():strip_icc()/filestorage/images/120918/edit.png)
:strip_exif():strip_icc()/filestorage/images/115782/pexels-rfstudio-3867167.jpg)
:strip_exif():strip_icc()/filestorage/images/114596/edited-lighter-copy.jpg)
:strip_exif():strip_icc()/201211%2F6637%2Fimage%2FJag_F-TYPE_V6_studio_image_2_260912.jpg)
:strip_exif():strip_icc()/201211%2F6635%2Fhomepage_image%2FBurberry_Knightsbridge_Menswear_Store_%283%29.jpg)
:strip_exif():strip_icc()/201211%2F6603%2Fimage%2F1_-_Gold_substrate_highres.jpg)
:strip_exif():strip_icc()/201211%2F6608%2Fimage%2Flevel_interiors9815.jpg)
:strip_exif():strip_icc()/filestorage/images/15563/generation_i_video_preview.jpg)
:strip_exif():strip_icc()/201210%2F6573%2Fhomepage_image%2FScreen_shot_2012-10-29_at_13.40.47.png)
:strip_exif():strip_icc()/201210%2F6568%2Fimage%2Fmilan_image3.jpg)
:strip_exif():strip_icc()/201210%2F6557%2Fimage%2FP90106231_highRes.jpg)
:strip_exif():strip_icc()/201210%2F6560%2Fhomepage_image%2FHome.jpg)
:strip_exif():strip_icc()/201210%2F6527%2Fimage%2FUnknown.png)
:strip_exif():strip_icc()/201210%2F6484%2Fimage%2FStores_CheshireOaks_02.jpg)
:strip_exif():strip_icc()/201210%2F6458%2Fimage%2FV2agonzalez_LSNGLOBAL_Turkey_16.jpg)
:strip_exif():strip_icc()/201210%2F6425%2Fsection_thumb%2FBrazilNEAHome.jpg)
:strip_exif():strip_icc()/201210%2F6462%2Fimage%2F500026702360G.jpg)
:strip_exif():strip_icc()/201210%2F6466%2Fimage%2FEagle_ResonsEdge_Studio_Close.jpg)
:strip_exif():strip_icc()/201210%2F6446%2Fimage%2FK13-100713-10.jpg)
:strip_exif():strip_icc()/201210%2F6435%2Fimage%2F659.jpg)
:strip_exif():strip_icc()/201210%2F6422%2Fvideo_thumb%2FScreen_shot_2012-10-02_at_14.41.10.png)
:strip_exif():strip_icc()/201209%2F6404%2Fimage%2FLocally_grown_produce%2C_Walmart_5.jpg)
:strip_exif():strip_icc()/201209%2F6396%2Fimage%2F4390469698_5dc9a6ac8c_b.jpg)