Frontpage
News
Behaviours
Communities
Generations
Boomers
Gen Jones
Gen X
Millennials
Gen Z
Gen Alpha
Statistics
Trends
Macro Trends
Micro Trends
Design Directions
Sectors
Global Events
Beauty
Design
Fashion
Food & Drink
Health & Wellness
Luxury
Pop Culture & Media
Retail
Technology
Travel & Hospitality
Topics
The Synthocene Era
Artificial Intelligence
Cost of Living Crisis
Future Spaces
Gaming
Home and Family
Identities
Longevity
Metaverse
Mobility
Sustainability
Tomorrow’s Leadership
Work States
Experts & Opinion
Viewpoints
Futures 100
Webinars
Podcasts
Academy
Foresight Masterclass S1
Foresight Masterclass S2
Networking Masterclass
Reports Bank
login
All Time
Past day
Past week
Past month
Past 3 months
Past 6 months
Past year
Past 2 years
Advertising & Branding
Architecture
Beauty
Design
Drink
Fashion
Finance
Food
Health & Wellness
Luxury
Media & Entertainment
Mobility
Packaging
Retail
Scenario
Society
Sport & Leisure
Sustainability
Technology
Travel & Hospitality
Youth
Africa
Asia
Aus/Nz
Eastern Europe
Western Europe
Global
Middle East
North America
Nordics
South America
Generation Beta (Born 2024+)
Generation Alpha (born 2013–2025)
Generation Z (born 1997–2012)
Millennials (born 1981–1996)
Generation X (born 1965–1980)
Generation Jones (born 1955–1965)
Baby Boomers (born 1946–1964)
All
News
Behaviours
- Big Ideas
- Communities
- Generations
- Markets
- Statistics
Trends
- Macro Trends
- Micro Trends
- Design Directions
Academy
- Foresight Masterclass Series 1
- Foresight Masterclass Series 2
- Strategic Networking Masterclass
Experts & Opinion
- Viewpoints
- Futures 100
- Webinars
- Podcasts
Gen Jones
Born 1955–1965 and known as the ‘lost’ generation, this cohort lack Boomer optimism, shaped instead by the economic and social strife of the 1970s.
Macro Trends
Boomers Now and Next
There is an upcoming milestone in the Boomers’ generational journey. By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way
Markets
Perimenopause Care-munities
Shifting attitudes are transforming the perimenopause into a force for collective health, highlighting the life stage as interconnected with, and supported by, the communities around us
Micro Trends
She is Mother
Talented women over 60 are finally getting their flowers and making more money than in their 20s in Hollywood, in modelling and on TikTok
Macro Trends
The Great Wealth Transfer
Wealth ownership, distribution and the politics that influence cross-generational spending are all in flux, according to the latest findings of The Future Laboratory’s report
Markets
Grandpeers Market
In a mindset shift among older consumers, grandparents are becoming grandpeers, sharing platforms with their grandchildren and keen to collaborate
Big Ideas
New brand signals Chinese push for Estée Lauder
New brand signals Chinese push for Estée Lauder
Osaio
:
Estée Lauder
:
China
Big Ideas
M&S in international expansion and online drive
M&S in international expansion and online drive
M&S
:
France
:
Russia
Big Ideas
Luxury auto brands expand into western China
Luxury auto brands expand into western China
Chengdu
:
China
:
Cars
Big Ideas
Bricks, clicks and omni-channel: It must be the World Retail Congress
Bricks, clicks and omni-channel: It must be the World Retail Congress
World Retail Congress
:
Omnichannel
:
Centrica
Big Ideas
LVMH branches out into Travel & Hospitality and hospitality
LVMH branches out into Travel & Hospitality and hospitality
LVMH
:
Hotel
:
Maldives
Big Ideas
Luxury brands overcome a lack of artisans
Luxury brands overcome a lack of artisans
Artisans
:
Craftsmanship
:
Chanel
Big Ideas
Artists’ impression: Esprit draws on RCA talent
London – Life drawing and Conviviality Culture were the inspirations at an in-store launch event for a collaboration between Royal College of...
Esprit
:
Royal College Of Art
:
London Drawing
Big Ideas
Retail Analysis: Burberry World Live, luxury brand experience meets digital integration
Retail Analysis: Burberry World Live, luxury brand experience meets digital integration
Burberry
:
Regent Street
:
Flagship
Big Ideas
Retail copycat: Gap Athleta pops up near LuluLemon
Retail copycat: Gap Athleta pops up near LuluLemon
Gap Athletica
:
Lululemon
:
Brandjacking
Big Ideas
Craft beers boom in traditional brewing revival
Craft beers boom in traditional brewing revival
Craft
:
Beer
:
Artisinal
Big Ideas
Magazine targets Chinese tourists in France
Magazine targets Chinese tourists in France
Vogue
:
France
:
Chinese
Big Ideas
Mackintosh opens new store in Tokyo’s Aoyama
Mackintosh opens new store in Tokyo’s Aoyama
Mackintosh
:
Aoyama
:
Tokyo
Big Ideas
Airline takes a stand on carrying shark products
Airline takes a stand on carrying shark products
Cathay Pacific
:
Shark-fin
:
Sustainability
Big Ideas
Starbucks brand-jacks rivals with cups ambush
Starbucks brand-jacks rivals with cups ambush
Starbucks
:
Moscow
:
Coffee
Big Ideas
British Gas expands crowdsourcing initiative
British Gas expands crowdsourcing initiative
British Gas
:
Crowdsourced
:
Open Everything
Big Ideas
Car manufacturer aims at bulletproof vehicles
Car manufacturer aims at bulletproof vehicles
Bentley
:
Security
:
Bulletproof
Markets
Beauty retail: Department stores
UK – Premium beauty brands are driving a fresh wave of UK beauty hall launches, as department stores back a prestige brand mix for blogger-driven b...
Harvey Nichols
:
Beauty Bazaar
:
WWD
Big Ideas
Organic personal care a natural choice in Asia
Organic personal care a natural choice in Asia
Organic
:
Personal
:
Cosmetics
Big Ideas
Tee time for Turnberry’s South American tourists
Tee time for Turnberry’s South American tourists
Golf
:
Turnberry
:
Ayreshire
Big Ideas
Waitrose goes against the grain with BRIC wines
Waitrose goes against the grain with BRIC wines
Wines
:
BRICs
:
Waitrose
VIEW MORE
You have
3 free News articles
remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN
:strip_exif():strip_icc()/filestorage/images/120909/r1-00492-0011.jpg)
:strip_exif():strip_icc()/filestorage/images/114056/mwm-press-appp0621-color.jpg)
:strip_exif():strip_icc()/filestorage/images/120918/edit.png)
:strip_exif():strip_icc()/filestorage/images/115782/pexels-rfstudio-3867167.jpg)
:strip_exif():strip_icc()/filestorage/images/114596/edited-lighter-copy.jpg)
:strip_exif():strip_icc()/201209%2F6392%2Fimage%2FOsiao.jpg)
:strip_exif():strip_icc()/201209%2F6376%2Fimage%2FStores_CheshireOaks_04.jpg)
:strip_exif():strip_icc()/201209%2F6358%2Fhomepage_image%2F5181092213_9b12799dc8_b.jpg)
:strip_exif():strip_icc()/201209%2F6354%2Fhomepage_image%2Fnet_a_porter0001.jpg)
:strip_exif():strip_icc()/201209%2F6334%2Fhomepage_image%2F262818_147029832043750_2794864_n.jpg)
:strip_exif():strip_icc()/201209%2F6333%2Fhomepage_image%2FLa_Maison_by_Koto_Bolofo1.jpg)
:strip_exif():strip_icc()/201210%2F5492%2Fsection_thumb%2F036__MG_1278-HighRes.jpg)
:strip_exif():strip_icc()/201209%2F6317%2Fsection_thumb%2F2012_REGENT_STREET_STORE_05.jpg)
:strip_exif():strip_icc()/201209%2F6314%2Fimage%2FiIooXkw4VbGg.jpg)
:strip_exif():strip_icc()/201209%2F6320%2Fhomepage_image%2FTrumans_Beer_Pint_Glass.jpg)
:strip_exif():strip_icc()/201209%2F6304%2Fimage%2FVogue_Travel_in_France.jpg)
:strip_exif():strip_icc()/201209%2F6311%2Fimage%2F_MG_8246.jpg)
:strip_exif():strip_icc()/201209%2F6298%2Fimage%2FCathay_Airlines.jpg)
:strip_exif():strip_icc()/201209%2F6277%2Fimage%2Fstarbucks_Russia.jpg)
:strip_exif():strip_icc()/201209%2F6260%2Fhomepage_image%2FScreen_shot_2012-09-03_at_12.18.09.png)
:strip_exif():strip_icc()/201208%2F6240%2Fsection_thumb%2FUntitled-1.jpg)
:strip_exif():strip_icc()/201208%2F6210%2Fsection_thumb%2FGP_JL_MAY2012_8684.jpg)
:strip_exif():strip_icc()/201208%2F6201%2Fhomepage_image%2FHOMEScreen_shot_2012-08-20_at_15.10.31.png)
:strip_exif():strip_icc()/201208%2F6187%2Fimage%2FTurnberry_Golf_course%2C_Scotland01.jpg)
:strip_exif():strip_icc()/201208%2F6181%2Fhomepage_image%2FHome.jpg)