Gen X

Born 1965–1980, Gen X-ers are the smallest cohort yet inherently adaptable, the ‘bridgers’ realising their digital dreams out of an analogue upbringing.

Gen X Now and Next

Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt, while juggling their care-giving and financial responsibilities

Markets

Perimenopause Care-munities

Shifting attitudes are transforming the perimenopause into a force for collective health, highlighting the life stage as interconnected with, and supported by, the communities around us

Macro Trends

The Great Wealth Transfer

Wealth ownership, distribution and the politics that influence cross-generational spending are all in flux, according to the latest findings of The Future Laboratory’s report

Micro Trends

Tech-powered Perimenopause

The femtech industry is expanding to cater for later women’s life stages, creating AI-driven solutions that will empower individuals with greater choice and transparency as they approach the perimenopause

Viewpoints

Inter-Generational Workforces

Companies that radically change the way they employ over-50s and embrace an inter-generational workforce will win the battle for workplace talent

Big Ideas

Pitti Immagine Uomo spring/summer 2015

Pitti Immagine Uomo's peacock style dictates the menswear looks for spring/summer 2015.

Big Ideas

JC Penney casts Latina shopper as brand muse

The mid-range retailer has created a World Cup advertising campaign specifically aimed at Latina shoppers in the US.

Womenomics : Latinas : J.C. Penney

Big Ideas

Study finds more US dads at home with children

A new report from the Pew Research Center has documented the long-term growth in the number of US fathers who do not work outside the home.

Pew Research Center : Fatherhood : Parenting

Big Ideas

Cannes Lions 2014: Study shows digital divide between Millennials and Generation X

Millennials are almost twice as likely to name themselves as early technology adopters than members of Generation X, according to a new study from ...

Cannes Lions 2014 : Mobile : Razorfish

Big Ideas

Pitti Immagine Uomo preview

For the 86th edition of Pitti Immagine Uomo, Italian men’s style is again the focus for the fashion sector’s premier trade fair, set in the heart...

Pitti Uomo : Florence : Pucci

Big Ideas

Generation X suffers from a weak identity

Generation X is the neglected middle child, stuck between the Millennials and Baby Boomers, according to a report by Pew Research Center.

Generation X : Pew Research Center : Millennials

Big Ideas

Beauty brand draws on search data to create targeted haircare ads

GumGum and L’Oréal know what colour your hair is from your digital history.

GumGum : L'Oréal : Ombre Hair Dye

Big Ideas

Cosmopolitan adds to growing number of women’s conferences

Cosmopolitan magazine’s Fun Fearless Life is the latest in a growing number of female-focused conferences and networking events.

Cosmopolitan Magazine : Fun Fearless Life : Women In The World

Big Ideas

Debates erupt over trust and the sharing economy

A recent cover story for Wired magazine, Trust Me, has touched off debates over the role of trust in emerging digital business models.

Sharing Economy : AirBnB : Uber

Design Directions

Absolut Art Bar

High up, away from the smog and the people, you can find brilliant views over Hong Kong. But at the Absolut Art Bar located on the 17th floor of a...

Absolut : Hong Kong : Art Bar

Viewpoints

Lindsey Mosby: Ageing well with the Internet of Things

Lindsey Mosby, executive director at Innovation Strategy Group, on flat age devices.

Internet Of Things : Wearables : Boomers

Big Ideas

The cult of Body Temples goes extreme

Fitness classes like Project Fit are introducing new levels of intensity.

Fitness : Soulcycle : Gym Talk

Big Ideas

Pop-up crowdsources menu for permanent restaurant

Dinner Lab is one of the pop-up dining industries’ greatest success stories.

Restaurant Pop-up : Supper Club : USA

Design Directions

Lucid Spectrum

Designers are exploring concepts of playfulness and perception, creating intense rainbows of colour across surfaces, resulting in spectrums of lig...

Catwalk : Installations : Psychedelic

Big Ideas

App finds the perfect fit for women’s bras

US – Start-up company ThirdLove aims to make shopping for a bra a seamless experience.

3D Body Scanning : Athena : Women

Micro Trends

Cosmetics Cocktailing

From perfume to mascara, cosmetics are getting a home-made, tailor–made touch. Beauty consumers – or beauty junkies as the cosmetics industry call...

Beauty : Customisation : Cosmetics

Big Ideas

Starbucks to serve alcohol in selected branches

US – Starbucks has announced plans to serve beer and wine in thousands of its cafés across the US.

Starbucks : Convergence Retail : Starbucks Evenings

Big Ideas

Luxury Technology Show New York

At the inaugural Luxury Technology Show at the Metropolitan Pavilion in Manhattan earlier this month the luxury category was broadened out to inc...

New York : Cycling : Cycle

Viewpoints

In the Tomorrow Store, less is increasingly more

With the lure of the virtual wallet keeping consumers glued to their phones, the menacing power of the mega-systems and drone deliveries soon to ...

Stores : Shops : Visual Merchandising

Big Ideas

Private-jet company makes luxury budget

Wijet is a pared-back private-jet airline

Luxury Travel : No Frills Affluents : Private Jets